Convention Seminars

October 9-10, 2016 | Red Lion Hotel on the River - Jantzen Beach, Portland, OR

Convention offers a comprehensive educational agenda providing you with the latest tools and knowledge to promote and grow your business.

Sunday, October 9

 
Travel Oregon 101
Sunday, 2:00-4:30 p.m.
Travel Oregon is a key partner to have when trying to bring more visitors to your business. Learn how to tap into tourism resources and build stronger connections with the travel industry. Visit Travel Oregon's website for more information.
Hospitality Industry Reception & Awards Dinner
Sunday, 6:00-9:30 p.m.
As a Convention highlight, Oregon hospitality industry members will be recognized for their exemplary service and contributions to the industry.

Monday, October 10 

 
Annual Member Meeting
Monday, 8:00-8:30 a.m.
Jason Brandt, CEO, Oregon Restaurant & Lodging Association
During ORLA’s annual meeting, President & CEO Jason Brandt will provide a brief overview of the association’s accomplishments and challenges, as well as share strategies for the year ahead. Members will also vote on the slate of nominees for the 2016-2017 board of directors and officers.

 Jason Brandt
KEYNOTE SPEAKERS
National Issues, Local Impact
Monday, 8:30-9:30 a.m
Chris Burgoyne, Director of Political Affairs, American Hotel & Lodging Association 
Mike Whatley, Director of State and Local Affairs, National Restaurant Association 

Running a successful hospitality business in today’s economic environment presents a challenge. Chris Burgoyne with American Hotel & Lodging Association and Mike Whatley with National Restaurant Association will help navigate the trends and realities of national issues and the local impact they have on the industry.


 Washington D.C.
BREAKOUT SESSIONS (CONCURRENT)
Paid Sick Leave Implementation
Monday, 9:40-10:40 a.m.
Mammoth HR
When the Oregon Legislature passed statewide paid sick leave it created challenges and unanswered questions for many diverse workplaces and small businesses in our industry. Get the latest information on paid sick leave compliance, including calculating and tracking hours.
Online Reputation Management; Generating Raving Fans When Everybody is a Critic
Monday, 9:40-10:40 a.m.
Tim Fahndrich, President, Third River Marketing
Learn key strategies and takeaways on how you can proactively build, promote, and manage your online reputation to generate more raving fans, build social proof, and most importantly -- grow revenue.
Employment Law
Monday, 10:50-11:50 a.m.
Matthew P. Lowe, Attorney, Jordan Ramis PC, Amy Robinson, Jordan Ramis PC
Get a legal perspective on employment law issues including wage and hour, new federal overtime regulations and Oregon-specific requirements.
 
The Digital Landscape: Trends and Takeaways
Monday, 10:50-11:50 a.m.
Travel Oregon; Aaron Babbie, Sparkloft Media
Hear from the experts on how independent hoteliers can better navigate the digital space in marketing, analytics, social, and TripAdvisor.

 
KEYNOTE SPEAKER
Nice Bike: Making Connections That Move People 
Monday, 12:30-2:00 p.m
Mark Scharenbroich, Nice Bike
Emmy Award-winning Mark Scharenbroich has spent his entire career discovering how some of the best organizations and team leaders build a culture that encourages people to perform at a higher level through greater engagement. Strong connections are vital in our lives, yet in today’s “virtual world” it is often difficult to make meaningful connections. When team members are truly connected, retention improves, sales increase, customer loyalty soars and business grows. 

Mark S 
BREAKOUT SESSIONS (CONCURRENT)
Hotel Industry Overview and Oregon Lodging Trends
Monday, 2:15-3:15 p.m.
Valerie Woods, STR, Inc.
Learn about the latest performance trends nationally, regionally and for the state of Oregon, along with the projected year end forecast.

How The Industry Should Use Social Media
Monday, 2:15-3:15 p.m.
Melissa Fears, Social Media Specialist, Anvil Media
Social media can be a powerful tool in helping you extend and amplify your brand and ultimately gain new customers. Learn how to use social media effectively within the industry and leverage the latest tools and platforms to engage the correct target audience.

Hotel Security & Practical Ways to Deter Human Trafficking
Monday, 3:30-4:30 p.m.
Jeff Tiegs, Chief Operating Officer, Guardian Group
An interactive presentation taught by Jeff Tiegs, a former U.S. Army special ops officer, using principles of leadership and problem solving tools to highlight practical ways to deter sex trafficking where it intersects with your business.

Strategies on Implementing Service Charges Due to Wage/Tip Legislation
Monday, 3:30-4:30 p.m.
Panel of Local Restaurateurs
Learn from a panel of successful restaurant operators about how they are navigating the potentially dangerous waters of implementing a service charge.



Presenting Sponsor

Liberty Mutual