Lodging News - December 2011

Crater Lake - Treasure in Tourism

Treasure in Tourism

Love may make the world go round, but numbers cause its businesses to succeed or fail. Tourism figures recently shared by Travel Oregon, suggest that efforts by the state’s Regional Destination Marketing Organizations are putting restaurateurs and lodging operators in position to capitalize on visitors to the Northwest.

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Positive Outlook for 2012

Positive Outlook

PKF Hospitality Research (PKF-HR) has released their preliminary Hotel Horizons® updated forecast for the U.S. lodging industry. Based on performance data through September of 2011 (provided by Smith Travel Research), and Moody’s Analytics’ October 2011 domestic economic forecast, PKF-HR believes that RevPAR in the U.S. will increase by 8.1 percent in 2011, and rise another 6.2 percent in 2012.

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Lodging Taxes Fund Tourism

Lodging Taxes Fund Tourism

During the 2003 Legislative Session, the hospitality industry set a goal to raise revenue for the promotion of tourism in Oregon. At the time, the industry was fighting with the Legislature every year to try and hold on to about $3,000,000 in Lottery funds to promote Oregon. OLA and ORA were the main industry groups fighting to pass House Bill (HB) 2267, which did become law.

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Passing the Gavel

Passing Gavel

In case you missed ORLA’s Convention in Bend this past September, association members participated in the annual meeting whereby they voted in the new Board of Directors for 2011-2012. Immediate Past Chair Bob Jensen officially passed the gavel during the opening evening dinner to Pat McShane who previously served as the association’s Vice Chair.

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Online Resources

Online Resources

Over the past few years, the hospitality industry has seen major changes to the way business is done. Technology is arguably one of the most necessitating instigators of change and with the explosion of social media, customers (and potential customers) now have many new opportunities to learn about your establishment before they even set foot on your property.

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