Lodging News - February 2012

Branding by Experience

Branding by Experience

The 97-year-old elementary-school-turned-hotel is an intriguing throwback in a Portland neighborhood that has otherwise moved on to the present. Inside, long hallways lined with classrooms, a principal’s office, and a cafeteria bring back memories of simpler times. Like McMenamins’ eight other historic hotel brands, the quirky Kennedy School is a marketing department’s dream.

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Marketing Oregon

Marketing Oregon

Through its strategic marketing, the goal of Travel Oregon is to become the most trusted source of Oregon travel information in the state. In order to meet shifting traveler needs and technology changes, a “ground up” overhaul of TravelOregon.com was undertaken last year.

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Hotel Blogs

Hotel Blogs

We hear it every day - everyone wants to “increase social media” or “get more traffic from Google” but everyone seems to be at a loss how to make it happen. Increasing brand exposure from these channels can be achieved simply by focusing on two powerful principles.

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ADA Compliance

ADA compliant

Although the March 15, 2012 deadline for compliance on ADA Title III Regulations has been looming, the Department of Justice (DOJ) only recently issued their interpretation of the regulations on lifts for pools and spas. This may cost the lodging industry millions in compliance obligations prompting AH&LA to consider litigation against the agency.

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Uniform Tax Collection

Uniform Tax Collection

The next few months should help define the collection of lodging taxes for online travel companies both nationally and here in Oregon. Online travel companies (OTCs) typically choose to calculate state and local hotel occupancy taxes based on the wholesale cost they pay to a hotel for a room, rather than the retail price they receive from the customer.

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Are You Listening?

Are you listening

There’s no doubt that the key to business success is to be flexible and open-minded. Technology is arguably one of the biggest instigators of change and with the explosion of social media, customers now have many new opportunities to learn about your property before they even set foot at your door.

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