Main Ingredient - December 2011

Treasure in Tourism

Treasure in Tourism

Love may make the world go round, but numbers cause its businesses to succeed or fail. Tourism figures recently shared by Travel Oregon, suggest that efforts by the state’s Regional Destination Marketing Organizations are putting restaurateurs and lodging operators in position to capitalize on visitors to the Northwest.

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The Traveling Diner

Traveling Diner

As the weather cools and many industries are quieting down with the approach of the year’s end, tourism is heating up for the holidays. Restaurateurs already know that no two casual diners are the same, but what may be overlooked is the unique market that tourists provide to the restaurant industry.

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Culinary Tourism

Culinary Tourism

For the past few years, restaurant operators have been stuck in a no-growth environment. One sector of the industry that has been growing, however, is hotel and lodging foodservice—partly because business and leisure travel have bounced back from recessionary lows and because hotels are investing in culinary differentiation.

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Lodging Taxes Fund Tourism

Lodging Tax Tourism

During the 2003 Legislative Session the hospitality industry set a goal to raise revenue for the promotion of tourism in Oregon. At the time, the industry was fighting to hold on to about $3,000,000 in Lottery funds to promote Oregon. During that 2003 Session, OLA and ORA were the main industry groups fighting to pass House Bill (HB) 2267, which did become law.

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Passing the Gavel

Passing the Gavel

In case you missed ORLA’s Convention in Bend this past September, association members participated in the annual meeting whereby they voted in the new Board of Directors for 2011-2012. Immediate Past Chair Bob Jensen officially passed the gavel during the opening evening dinner to Pat McShane who previously served as the association’s Vice Chair.

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