Industry Research & Information
Oregon Restaurant & Lodging Association (ORLA) represents over 3,000 members, and advocates for over 10,500 foodservice locations and 2,200 lodging establishments in Oregon. Our industry is responsible for 155,000 jobs bringing in over $7.5 billion in annual sales and generates 54% of the annual tourism dollars spent in Oregon.
National Restaurant Association released its 2013 Restaurant Industry Forecast which includes outlook for sales for each state, projections for state restaurant job growth, and food and menu trends. ORLA restaurant members can download the report for free, visit NRA's website. Here's just a sample of data in the report:
- Restaurants are expected to add 1.3 million new positions in the next decade
- Restaurant and F&B sales are projected to reach $660.5 billion next year
- Restaurant industry's share of the food dollar accounts for 47%
Hotel performance: Members have access to monthly STR reports benchmarking aggregate data on hotel occupancy rates, ADR, and RevPar in Oregon (email your request to Membership). Travel Oregon partners with Dean Runyan Associates to provide a monthly "Oregon Travel Barometer," key travel indicators on Oregon's tourism industry.
Industry statistics: AH&LA’s 2012 Lodging Investment Profile provides a comprehensive look into the lodging and tourism industries; visit AH&LA’s Information Center.
Lodging tax: TRT (or local "transient room tax") is the tax on paid overnight stays at a lodging property that is usually collected by the operator from the guest. Oregon has a statewide lodging tax of 1% that is remitted for the promotion of tourism. See also the League of Oregon Cities for local room tax rates.
WageWatch conducts the most comprehensive compensation survey for the lodging industry, providing current data on hiring rates and average compensation for over 31 positions. ORLA members that participate in the survey receive a significant discount on the purchase of the report. Order the 2013 survey online.