Lodging News

Oregon's Only Lodging Industry Magazine

Lodging News is published bimonthly and distributed to 3,000 industry professionals on a complimentary basis. In addition to the latest industry news and legislative issues, Lodging News includes feature articles on timely topics, industry data and helpful resources. 

August/September 2015

Legislative Report

2015 Legislative Session

The 2015 Oregon Legislative Session came to a close on Monday July 6, 2015 just after 6:00 pm. The consensus among many of the pro-business groups was that this year was the most partisan session in recent memory. Aside from the deliberations surrounding the legalization of marijuana, it was difficult to find any other issue where compromise was reached. 

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Homegrown Hospitality:
Lodging Restaurants Look Local for Quality, Fresh Food

Homegrown Hospitality

A cyclist rolls into the lobby of the recently transformed Hotel Vintage Portland on a cloudy afternoon, ready to check in, grab a quick shower, and spend a leisurely evening enjoying the fresh foods and local libations on its new menu. The recently remodeled downtown hotel is a homegrown hospitality hub for its city-going guests, with spokes connected to surrounding farms and vineyards.

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To Outsource or Not:  
Ten Marketing Functions That Brands Should Keep In-House

As a life-long agency guy, I have a profound bias as to what activities and marketing disciplines are best outsourced. While it may seem surprising, it's not that I believe that brands should outsource all marketing. That said, I do have a strong opinion in regards to how best to leverage marketing agencies and consultants, as outlined in the following article.

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