Rollout complete in approximately 8,500 restaurants, including Portland concluding with the rest of participating U.S. restaurants by May
Today, McDonald’s USA announced that fresh beef, cooked right when ordered, in all Quarter Pounder and Signature Crafted Recipe burgers is now available across approximately 8,000 restaurants in select markets including Portland and is on track for rollout to all participating restaurants in the contiguous U.S. by early May*.
The move to fresh beef quarter-pound burgers is the latest in McDonald’s food journey to build a better McDonald’s. It’s also one of the latest customer-led initiatives in the U.S. that builds on several other recent milestones, including All Day Breakfast, committing to only sourcing cage-free eggs by 2025 in the U.S. and serving chicken not treated with human antibiotics**.
“The switch to fresh beef quarter-pound burgers is the most significant change to our system and restaurant operations since All Day Breakfast,” said McDonald’s USA President Chris Kempczinski. “Over the past two years, we have been listening to our customers and evolving our business to build a better McDonald’s. We are proud to bring our customers a hotter and juicier quarter-pound burger at the speed and convenience they expect from us.”
In March 2017, McDonald’s USA announced the switch to fresh beef, cooked right when ordered, quarter-pound burgers as a part of a broader commitment to bring customers more craveable and delicious food offerings. Over the next month, the company will be rapidly completing the transition to fresh beef quarter-pound burgers, cooked right when ordered, with full rollout to participating restaurants by early May.
The test markets in Dallas and Tulsa found customers love the hotter and juicier*** fresh beef quarter-pound burgers – the company saw 90 percent customer satisfaction from customers who order the burgers, and 90 percent intent to repurchase.
“We know our food is what matters most to customers, and we’re excited to serve fresh beef, cooked right when ordered, in our Quarter Pounder burgers at Northwest restaurants,” said Val Hadwin, McDonald’s Owner Operator. “Customers now have more reasons to enjoy their favorite burgers at the speed, value and convenience of McDonald’s.
All McDonald’s fresh beef quarter-pound burgers use 100 percent beef with absolutely no fillers, additives or preservatives. Quarter-pound burgers include the Quarter Pounder with Cheese®, Double Quarter Pounder with Cheese® and Signature Crafted Recipe® burgers.
* Not available in Alaska, Hawaii or US Territories.
** Farmers still use ionophores, a class of antibiotics that are not prescribed to people, to keep chickens healthy.
*** Compared to prior ¼ lb. beef patty.
About McDonald's of Oregon and SW Washington
McDonald’s of Oregon and SW Washington is comprised of 183 franchised restaurants owned and operated by 35 local owner/operators. For more information visit www.mcdonalds.com, or follow us on Twitter (@McDonaldsNW) for updates on our business, promotions and products. Download our app at McD.to/GetApp.