ORLA Update: Defending Oregon’s Hospitality Industry

ORLA continues to stand at the forefront of advocacy for Oregon’s hospitality sector. As legislative and regulatory proposals evolve, our commitment remains strong—to protect your businesses, preserve tourism funding, and fight against harmful tax increases. Here’s the latest:

More Pressure Needed to Defeat HB 3962
On June 12, the House Revenue Committee held a work session on HB 3962 and proposed new amendments. The latest version reallocates transient lodging tax (TLT) funds so that:

• 60% would be unrestricted for local government use
• 40% would be reserved for tourism promotion, marketing, and facilities

This shift undermines the original intent of TLT revenues—to promote tourism, drive visitor spending, and support economic development across Oregon. ORLA issued an Industry Alert urging members to contact legislators and oppose this destructive bill.

Your voice matters. Legislators need to hear from operators like you. Tell them to vote NO on HB 3962.

Victory: Local TLT Increase in Tillamook Defeated
A measure to raise Tillamook County’s TLT from 10% to 14% was narrowly defeated—by just 12 votes, as confirmed in the official recount. This outcome is a win for local businesses, short-term rental operators, and the broader tourism community.

ORLA supported opposition to this measure, and we commend the grassroots efforts of all who spoke out, organized, and voted. This is a prime example of how local engagement gets results.

Federal Advocacy: CCCA Swipe Fee Reform & Pro-Growth Tax Policy
On the federal front, ORLA is calling on Congress to act on two key priorities:

• Swipe Fee Reform: Credit card swipe fees have doubled over the past decade. The Credit Card Competition Act (CCCA) amendment to the GENIUS Act would introduce competition and lower these fees—a much-needed fix for operators dealing with tight margins.
• Pro-Growth Tax Policies: We’re also pushing for federal tax reforms that help restaurants and lodging businesses invest in jobs, team development, and future growth.

Take action today by contacting your U.S. Senators and Representatives.

Be Ready: Navigating Public Demonstrations Near Your Business
With large public events and demonstrations more common—especially in downtown or tourism-heavy areas—it’s essential to prepare for potential disruptions. ORLA has developed a practical guide to help you:

• Keep your team and guests safe
• Maintain operational continuity
• Coordinate with local authorities

We encourage all members to review these strategies and share them with your management teams.

Whether it's rallying your local network, submitting testimony, or simply staying informed, your participation strengthens our advocacy efforts. ORLA will continue to track these issues and provide the tools you need to make your voice heard.

For questions or to get more involved, please reach out to our Government Affairs team.