Learn from a variety of educational programs on the latest tools and knowledge to promote and grow your business at ORLA Convention 2017! The following are industry-driven topics scheduled to-date. Please note, the agenda is subject to change.
KEYNOTE & GENERAL SESSIONS:
The Inside Scoop on Modern Marketing Trends: Understanding Your Consumer’s Quest for Perfection
Ben Powers, Visiting Media
The world of creative marketing and sales have forever changed with digital technology. By understanding and exploring this online behavior, we can discover new ways to provide information that matters deeply to an individual, in the moment, when they need it. Marketing is about adding value and giving your consumers an experience - an opportunity to immerse themselves in your business before ever stepping foot upon your premises or even picking up the phone. Visiting Media founder and president, Ben Powers, will explore today’s modern media trends and illustrate what you need to know about your consumer’s quest for digital perfection. See how others have leveraged new immersive media types like 360˚ video, aerial photography, virtual reality, and 3D-modeling to turn their existing websites, social feeds, review forums, and referral partner sites into sources of incremental traffic and revenue without presenting huge costs or time burdens to their businesses.
Annual Member Meeting (Sunday)
President & CEO Jason Brandt, ORLA
During the Annual Meeting of the members of Oregon Restaurant & Lodging Association, Jason will provide a brief overview of the association’s accomplishments and challenges, as well as share strategies for the year ahead. Members will also vote on the slate of nominees for the 2017-2018 Board of Directors and proposed changes to the bylaws.
National Issues, Local Impact
National Restaurant Association and American Hotel & Lodging Association
Running a successful hospitality business in today’s economic environment presents a challenge. Representatives from the American Hotel & Lodging Association and the National Restaurant Association will help us navigate the trends and realities of national issues and the local impact they have on the industry.
Travel Oregon 101 (Sunday)
Oregon Tourism Commission (Travel Oregon)
Travel Oregon is a key partner to have when trying to bring more visitors to your business. Learn how to tap into tourism resources and build stronger connections with the travel industry. Note: You must register for this session separately via Travel Oregon’s website.
Hiring Without Headaches: Staffing Solutions
Amy A. Robinson, Jordan Ramis PC
Following practical dos and don’ts can help alleviate some of the headaches associated with the hiring process. Learn how to avoid potential discrimination claims as well as important documentation and communication strategies that can be used during the hiring process. Amy will share tips for employment applications, background checks, pre-employment inquiries, and completion of the I-9 process.
Tableside Steps of Great Customer Service
Paul Paz, Waiters World
The ritual of dining is a series of predictable steps that diners anticipate as part of their experience. Too often service staff lack the understanding of what and why each step is critical to create a great Oregon restaurant service experience that positions their brand above their competition. Learn the ten steps of restaurant dining service, service-sales strategies to incorporate, and take home a template to build your own custom Steps of Service to elevate the dining experience and revenues.
Trend Lines in Oregon's Tourism Economy: Data, Forecasts and Indicators from the Tourism Industry
Scott Warren, Driftline Consulting
Drawing from multiple data sources, the session will examine trends in lodging performance, visitation to Oregon, and the factors behind the top-line numbers. Starting at the macro-level and working down to Oregon and its regions, the session will weave together a variety of lodging, research, and economic data sources to tell a rich story about the condition of the Oregon tourism industry and its trajectory. The goal of the session will be to provide perspective on where Oregon’s lodging industry has been, where it is going, and the factors which drive these trends.
Retirement Plans for Employees
Oregon Retirement Savings Board, OregonSaves, and Garth T. Rouse & Associates
OregonSaves is a new, state-run retirement program for employees of businesses who do not currently offer a retirement savings plan. It allows employees to save a part of each paycheck through payroll deductions facilitated by their employer and invest their savings in professionally-managed investment options in a Roth individual retirement account. Hear more details and ask questions on how this can be a tool to retain good employees.
2017 Legislative Updates You Need to Know About
Anne Milligan, Fisher Phillips LLP
In this past year, Oregon’s hospitality industry has seen a number of new regulations and legislation come about. Anne will provide updates on a few of these that are affecting the industry including secure scheduling, pay equity, and changes in Oregon’s paid sick leave.
Trends and Insights in the Hourly Hiring Marketplace
Joe Gabriel, Snagajob
Hourly worker regulations have been in the spotlight lately, illustrating a changing landscape for employers to navigate. Gain a better understanding of hourly workers – what drives them and what they need to stay motivated – and learn some of the trends and key insights on how you can improve hourly workers’ job experiences to help them maximize their potential.
Hospitality Technology Showcase (Monday)
Bill Smart, OSU-Cascades
Oregon State University-Cascades hospitality management program is holding its first annual hospitality technology showcase Monday, Oct. 9. This event will feature the robotics company Savioke and their Robot Botlr. Professor Bill Smart of OSU’s nationally recognized robotics department will also be discussing applications of robotics in the hospitality industry.
Donate, Don’t Waste: Steps to a Successful Food Donation Program
Alli Condra, Attorney, Davis Wright Tremaine LLP
Ben Edel, Restaurant Manager, Riverhouse on the Deschutes
If you're not already doing so, learn how to support efforts to eliminate food insecurity and wasted food by donating quality, wholesome food to food rescue programs committed to servicing those who experience hunger. Alli will help you understand the legal protections and tax benefits associated with food donation, discuss actionable steps to implement within your company. This is a great opportunity to hear about successful examples of food donation and learn how to make it a part of your business.
Hospitality Labor Shortage: Analysis and Solutions
Todd Montgomery, OSU-Cascades
A strong hospitality industry is fundamental to global economic prosperity. The industry accounts for 1 out of every 10 jobs worldwide. Currently, the hospitality industry is facing a labor shortage and it is impacting business operations and impeding investment and growth. In this session, results from a national study will help you understand why there is a labor shortage and some possible solutions.
Legal Stew for the Hospitality Industry
Shane Swilley and Josh Dennis, Cosgrave Vergeer Kester LLP
Restaurants and lodging operators are dealing with many new regulations regarding their business operations. Cosgrave attorneys Shane Swilley and Josh Dennis will present a lively discussion on company obligations surrounding service animals and transgender bathrooms, plus practical advice for dealing with OSHA complaints and inspections.
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Thank you to our Breakout Session sponsors: