WEBINARS

MARKETING TOOLS, TIPS & TAKEAWAYS
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This new quarterly webinar series by ORLA and Travel Oregon, in collaboration with Sparkloft Media, shares expertise and best practices on digital marketing strategies. These complimentary webinars are geared toward smaller, independent businesses in the hospitality industry and cover topics such as productivity tools, analytics, social media, and online reputation management. 

Upcoming Webinar:
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September 6, 2017 - Online Reputation Management
Presented by: Sparkloft Media, Travel Oregon, and ORLA
In a society where a business' reputation weighs heavily on customer reviews posted online, how do you manage and protect your business' image? In this webinar, TripAdvisor's Phil Giudice, DMO Senior Sales Manager, will cover: the scope and scale of TripAdvisor, best practices in the review space, how to improve your TripAdvisor ranking and how to access free assets to improve your digital reputation. You'll take away easy to understand, practical and immediately actionable information for managing your business' online reputation. Appropriate for owners and management of hotels, restaurants, and attractions.
View Past Webinars:
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Climbing the Social Ladder (recording coming soon)
Presented by: Sparkloft Media, Travel Oregon, and ORLA
In less than 15 years, Facebook has managed to grow to 2 billion active users worldwide, and there are no signs of slowing, despite plenty of competition from Twitter, Snapchat, YouTube, and other social platforms. As social media has grown in popularity, it has also become a lot more complex as a marketing platform. This workshop will introduce a three-step approach that makes managing social media less overwhelming and lot more efficient. You will learn:
  • How to identify the right target audience and tools that allow you to easily create content for this audience
  • An overview of the most cost-effective paid social tools
  • The most important metrics and ways to measure return on investment

Clever Tools for Clever Marketing (recorded session)
Presented by: Sparkloft Media, Travel Oregon, and ORLA
Digital marketing has never been more complex than today. But there have also never been so many cost-effective tools for marketers that make collaboration, content creation, analytics and business management much easier. Best of all, many of the new tools can be used on your phone and do not require complicated software installation. This webinar gives an overview of applications and tools you can use to simplify marketing such as Slack, Evernote, Basecamp, Google Drive, IFTTT, Dropbox, Balsamiq, and Skitch.
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