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OREGON RESTAURANT & LODGING ASSOCIATION
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OTLA: EXPERIENTIAL LEARNING OVERVIEW

The following themes and program content will be covered each year (regardless of program locations) to provide continuity and consistency across program years as each new academy class embraces their academy experience.

Oregon’s regional destination management executives will be invited to provide a comprehensive overview on the state of the tourism industry in their region as academy program locations rotate across the state year to year. The following outlines Learning Objectives for OTLA.
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Central Theme #1
Supporting and Empowering Oregon’s Tourism Industry

​Experiential Learning Objectives:
  • Program Participant Self-Assessment Completion
  • The History of Oregon Tourism – Where We’ve Been and Where We’re Going
  • The Oregon Tourism Industry Ecosystem – a Comprehensive Overview of Local and State Resources and Organizations that fuel Oregon’s Tourism Industry
  • Oregon’s Federally Recognized Tribes and Their Contributions to Oregon’s Tourism Economy
  • Completion of a Community Service Project during Program Hours
Central Theme #2
Optimizing Statewide Economic Impact

Experiential Learning Objectives:
  • The Economic Impact of Culinary Tourism
  • Guiding Principles for Tourism Related Facilities 
  • The State of Oregon Wildfires
  • Tourism Promotion Investments and Optimizing Return on Investment
  • The State of Oregon Agri-Tourism
  • Unconscious Bias Training – Ensuring Equal Access for All Who Visit Here
  • Expanding Access – Domestic and International Travel to Oregon by the Numbers
Central Theme #3
Championing the Value of Tourism

Experiential Learning Objectives:
  • Mock Public Hearing Presentations on Tourism Related Issues in Front of Elected Leaders
  • Best Practices for Preparing Oral and Written Testimony for Elected Leaders and Government Staff
  • The State of Agri-Tourism in Oregon
  • The Value of Downtown Districts Across Oregon
  • Regional and State Park Infrastructure
  • Media Relations and Cultivating Effective Working Relationships
Central Theme #4
Running an Effective Tourism Oriented Organization and Business

Experiential Learning Objectives:
  • Oregon Tourism Sustainability – Conservation & Stewardship
  • Trail Development & Connectivity
  • Monetizing Destination Development Initiatives
  • Tourism as an Export Economy – Creating Multipliers
  • Leveraging Limited Tourism Promotional Dollars
  • Accessing Grant Dollars – Best Practices & Success Stories
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8565 SW Salish Lane Suite 120  | Wilsonville, OR 97070-9633 | 503.682.4422 | 800.462.0619 | Info@OregonRLA.org

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  • ABOUT
    • Contact Us
    • ORLA Board
    • OHF Board
    • ORLAMS Board
    • Staff
    • Industry Facts
    • Industry Groups
  • MEMBERSHIP
    • Restaurant & Lodging Membership
    • Allied Membership
    • Buyers' Guide
    • Cost-Saving Member Programs >
      • Coupons & Discounts
      • SAIF
      • Dell
      • Clover
      • ASCAP
      • BMI
      • Hospitality Partners
    • Lodging Listings
  • ADVOCACY
    • Take Action
    • Compliance & ADA
    • COVID-19 Resources
    • Federal Advocacy
    • Legislative Session
    • Local Advocacy & Leadership
    • Lottery
    • ORLA Outcomes
    • Meet the Team
    • Support PAC >
      • Donate to PAC
  • FOUNDATION
    • Foundation Board
    • Contribute
    • Guest Service Gold®
    • ProStart >
      • ProStart Invitational
      • Prostart / CTE Resources
    • Workforce Development
  • TRAINING
    • Alcohol Server Training
    • Food Handler Training
    • ServSafe® Manager
    • Crises & Disasters
    • Guest Service Gold®
    • Industry Training
    • Oregon Tourism Leadership Academy >
      • Before You Apply
      • Experiential Learning Overview
    • Webinars
    • Workforce Resources >
      • Best Practices
      • Hospitality Job Videos
  • EVENTS & RESOURCES
    • Ads & Sponsorships
    • Buyer's Guide
    • Blog
    • Calendar
    • Digital Publication
    • ORLA Events >
      • Awards & Recognition
    • Podcast
    • FAQs
    • Compliance & ADA >
      • Wage and Hour
      • Federal & State Agencies
    • COVID-19 Resources
    • Crises & Disasters
    • Resource Library
    • Sustainability >
      • Reducing Food Waste