OTLA Experiential Learning Overview

The following themes and program content will be covered each year (regardless of program locations) to provide continuity and consistency across program years as each new academy class embraces their academy experience.

Oregon’s regional destination management executives will be invited to provide a comprehensive overview on the state of the tourism industry in their region as academy program locations rotate across the state year to year. The following outlines Learning Objectives for OTLA 2021:
 
Central Theme: Supporting and Empowering Oregon’s Tourism Industry
Experiential Learning Objectives:
  • Program Participant Self-Assessment Completion
  • The History of Oregon Tourism – Where We’ve Been and Where We’re Going
  • The Oregon Tourism Industry Ecosystem – a Comprehensive Overview of Local and State Resources and Organizations that fuel Oregon’s Tourism Industry
  • Oregon’s Federally Recognized Tribes and Their Contributions to Oregon’s Tourism Economy
  • Completion of a Community Service Project during Program Hours

Central Theme: Optimizing Statewide Economic Impact
Experiential Learning Objectives:
  • The Economic Impact of Culinary Tourism
  • Guiding Principles for Tourism Related Facilities 
  • The State of Oregon Wildfires
  • Tourism Promotion Investments and Optimizing Return on Investment
  • The State of Oregon Agri-Tourism
  • Unconscious Bias Training – Ensuring Equal Access for All Who Visit Here
  • Expanding Access – Domestic and International Travel to Oregon by the Numbers

Central Theme: Running an Effective Tourism Oriented Organization and Business
Experiential Learning Objectives:
  • Oregon Tourism Sustainability – Conservation & Stewardship
  • Trail Development & Connectivity
  • Monetizing Destination Development Initiatives
  • Tourism as an Export Economy – Creating Multipliers
  • Leveraging Limited Tourism Promotional Dollars
  • Accessing Grant Dollars – Best Practices & Success Stories

Central Theme: Championing the Value of Tourism
Experiential Learning Objectives:
  • Mock Public Hearing Presentations on Tourism Related Issues in Front of Elected Leaders
  • Best Practices for Preparing Oral and Written Testimony for Elected Leaders and Government Staff
  • The State of Agri-Tourism in Oregon
  • The Value of Downtown Districts Across Oregon
  • Regional and State Park Infrastructure
  • Media Relations and Cultivating Effective Working Relationships
QUICK LINKS

- Before You Apply 
- Learning Overview
​- Employer Commitment Form
- 2022 Application Form
​- OTLA Home
​- OTLA Sponsorship Opportunities
- ​OTLA Participant Groupsite (login)
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