Oregon Tourism Leadership Academy
The Oregon Restaurant & Lodging Association earlier this year launched the Oregon Tourism Leadership Academy (OTLA), developed in partnership with the Oregon Destination Association and Travel Oregon, and led by the industry’s top experts. The new annual experiential learning program is targeted to public and private sector tourism professionals who are seeking to polish their leadership and professional skills, continue to grow their career accomplishments, and make positive and lasting contributions to the state’s tourism economy and its success.
2021 CLASS SELECTED
The application process for interested program participants is competitive. OTLA’s Advisory Committee met in early April to review all submitted applications and selected 20 private/public sector tourism professionals to participate in the 2021 program year. View a roster for the second-year class here.
Prospective participants for future years can review the following details in the "Before You Apply" section:
PROGRAM PURPOSE, CERTIFICATION
Curriculum, field visits, and hands-on experiences are strategically designed to support and align with the state’s tourism goals and objectives which include 4 Strategic Imperatives:
The OTLA experience is designed for professionals currently serving Oregon’s tourism and hospitality industries. Interested program participants should have supervisory, managerial, or executive responsibilities in either the private or public sector. Applications from industry professionals who will soon be responsible for similar levels of responsibility are also encouraged to apply for the academy program.
The strategic imperatives outlined above will serve as the program’s core themes each year. Each theme will receive focus as a part of 4 multi-day experiential learning programs designed to provide academy participants with comprehensive educational experiences. Each year, 20 academy participants will immerse themselves in the academy’s professional development curriculum alongside industry experts and facilitators.
Participants who complete the courses and meet the standards set will be certified. This certification assures industry and consumers that the assessed individual has met or exceeded the standards set by the Oregon Restaurant & Lodging Association (ORLA), Travel Oregon, and the Oregon Destination Association.
EXPERIENTIAL LEARNING OPPORTUNITIES FOR THE CLASS OF 2021 WILL TAKE PLACE IN THE FOLLOWING REGIONS:
OTLA TIMELINE (Note: dates may be adjusted due to COVID-19 restrictions)
The Oregon Tourism Leadership Academy was developed in partnership with these organizations:
SUBSCRIBE TO UPDATES
Sign up to receive updates on the program:
WHAT PARTICIPANTS ARE SAYING: