Oregon Tourism Leadership Academy
This course is designed for Oregon’s hospitality industry professionals with executive potential. Recruits will go beyond the walls of their businesses to gain in-depth experiences and knowledge that will elevate their passion and excitement for our state’s extraordinary offerings. The program consists of four excursions to be completed in the year, with each excursion scheduled over three days.
The annual tourism academy will improve our state over time by elevating leaders to new heights in our industry. The results of our collective work will be transformative for Oregon’s tourism regions and the people working within them.
Participants who complete the courses and meet the standards set will be certified. This certification assures industry and consumers that the assessed individual has met or exceeded the standards set by the Oregon Restaurant & Lodging Association (ORLA), Travel Oregon, Oregon Destination Association and a network of specialized facilitators.
TENTATIVE EXCURSIONS FOR THE CLASS OF 2020
Experiences in 2021 will include visits to Eastern Oregon, the Columbia Gorge, Greater Portland, and Oregon’s Mid-Coast Range.
HOW TO GET STARTED
Complete the contact form if you'd like to be notified when syllabus and applications become available. If you have immediate questions, contact Marla McColly, ORLA Director of Business Development, at 503.428.8694.
TIMELINE FOR PROGRAM ROLLOUT
The Oregon Tourism Leadership Academy was developed in partnership with these organizations:
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