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OREGON RESTAURANT & LODGING ASSOCIATION
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ORLA PARTNERS
Basic Criteria for Consideration


PREFERRED PARTNERS
Companies interested in the potential for a business relationship with ORLA beyond that of Allied Membership must meet the following criteria and have been reviewed and approved by the ORLA Member Services (ORLAMS) Board of Directors. While not the sole determinants for such consideration of endorsed service, the following provide guidance as to what meets “suitability” for consideration.

There are five key factors for endorsement consideration:
  1. Compelling exclusive member benefit
  2. Providing a “sticky” member experience
  3. Growth-oriented, proactive marketer
  4. Statewide in scope
  5. Revenue share relationship with ORLA

Compelling exclusive member benefit. What is the compelling exclusive member benefit that an industry member will receive that will motivate them to join the association to access the proposed endorsed service or product? While it typically is savings, it doesn’t necessarily have to be. The cost savings or offering should be substantial and viewed as attractive to the membership.

Providing a "sticky" member experience. What is the ongoing benefit the member will receive? Upfront or one-time savings are not sufficient to keep a member engaged in the product or service as well as remain an ORLA member. Benefits should be ongoing so the endorsed service keeps program participants and ORLA retains members. 

Growth-oriented, proactive marketer. The endorsed service is responsible for creating program awareness and promoting the program to membership in an ongoing basis. ORLA may assist in promotional efforts but it will be complementary to endorsed services efforts. ORLA provides a number of targeted advertising, sponsorship and event participation opportunities. The endorsed service must demonstrate they can market and sell the product, as they are responsible for generating sales, ORLA is not.

Statewide in scope. The product or service should appeal to the great majority of ORLA members given the diversity of our membership, which includes a variety of restaurant and lodging concepts, from large chains to single location independents; ORLA members are located across the state of Oregon. All service or products must be available statewide. 

Revenue share relationship with ORLA. The proposal must generate a revenue stream for ORLA. We’re providing the proposing company with the ORLA name and attaching it to their product for their marketing use. The use of the good will and affinity with the members that ORLA has developed over the years has a value. Typically, if the revenue stream is less than $25,000 to $30,000 a year in some form at a minimum, ORLA is likely not interested in the program. That amount of income could include a percentage of the gross sales solely, or in combination with advertising, sponsorship or other marketing and promotional dollars.

The review and approval process typically includes: 
  • Initial proposal presented to the COO;
  • Any subsequent adjustment to proposal as may be needed;
  • Review by ORLAMS Board (meets quarterly) and referral, with endorsement for approval, to ORLA Board;
  • Review and approval by ORLA Board (meets quarterly);
  • Development of final agreement including slated marketing and promotion plan, sales targets, sales reporting and mutual launch of product/service program by both the company and ORLAMS.

​For more information or to schedule an introductory meeting, contact Marla McColly, Director of Business Development, 503.682.4422.
HOSPITALITY PARTNERS
Companies interested in providing additional value to hospitality industry members as a Hospitality Partner must meet the following criteria and have been reviewed and approved by ORLA. 


ORLA Member agrees to:
  • Participate as a current and active member of ORLA for the duration of program participation ($450-$5,000).
  • Participation in engagement opportunities with a minimum annual marketing spend of $2,500. These are premier opportunities to promote the relationship with ORLA and share member-exclusive offer.
  • Provide special offer that is exclusive to ORLA members that will not be offered unless they are a current ORLA member. The offer is not just a one-time benefit, but encourages members to utilize services/products with intent of a long-term client relationship. Should participating allied member extend offer outside of membership, ORLA reserves the right to remove offer in the Hospitality Partner Program and revoke active membership in ORLA.
  • Commit to being involved in the program for a minimum of one calendar year, before both parties reevaluate participation and offer criteria. Offer available to members can be changed at maximum on a quarterly basis.
  • Provide list of member participants to ORLA upon request.
 
The Oregon Restaurant & Lodging Association agrees to:
  • List the member-exclusive offer with company logo and link on the Hospitality Partners webpage.
  • Include listing in New Member packet, plus listing and offer in New Member email distributed to all new ORLA members.
  • Include listing in quarterly email promotion to all ORLA members (and non-members).
  • Provide program badge to use in print and digital promotions
  • Provide program badge inclusion in the digital Buyer's Guide listing
  • Include business name listing in quarterly Oregon Restaurant & Lodging Association Magazine ​
 
The review and approval process typically includes: 
  • Initial proposal presented to the Director of Business Development.
  • Any subsequent adjustment to proposal as may be needed, including review of client testimonials and/or references.
  • Development of final agreement including slated marketing and promotion plan.

For more information, contact Marla McColly, Director of Business Development, 503.682.4422.
ORLA CONSULTANT PROGRAM

ORLA Member Commitments:
As a participant in the ORLA Consultant Program, the member agrees to:
  • Maintain active membership with ORLA for the duration of program participation, with membership dues ranging from $450 to $5,000.
  • Submit two (2) blog articles annually for publication on the ORLA website (www.oregonrla.org/blog).
  • Provide one (1) article per year for inclusion in the Oregon Restaurant & Lodging Association Magazine.
  • Respond promptly to inquiries from industry members and requests from ORLA staff.
  • Commit to participating in the program for a minimum of one calendar year, after which both parties will review and reassess participation and eligibility criteria.

​ORLA Commitments:
In return, ORLA will provide the following benefits:
  • Feature the member’s name, company logo, and a brief description (no more than three sentences) with a hyperlink on the ORLA website.
  • Supply a program badge for use in both print and digital promotional materials.
  • Include the program badge in the digital Buyer's Guide listing.
  • List the business name in the quarterly Oregon Restaurant & Lodging Association Magazine.

​Review and Approval Process:
The process for review and approval typically involves:
  1. Submission of a formal request to be considered for the program, presented to the Director of Business Development.
  2. Evaluation and potential revisions to the proposal, including a review of client testimonials and/or references as needed.
  3. Final approval by the ORLA CEO.

For more information, contact Marla McColly, Director of Business Development, 503.682.4422.

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  • ABOUT
    • Contact Us
    • Subscribe
    • ORLA Board
    • OHF Board
    • ORLAMS Board
    • Staff
    • Industry Facts
    • Industry Groups
  • MEMBERSHIP
    • Restaurant & Lodging Membership
    • Allied Membership
    • Buyers' Guide
    • Cost-Saving Member Programs >
      • ORLA Finance Center
      • Hospitality Insurance Program
      • Clover
      • SAIF
      • Hospitality Partners
      • Coupons & Discounts
    • Get Involved
    • Lodging Listings
  • ADVOCACY
    • Federal Advocacy
    • Get Involved
    • Take Action
    • Industry Grants
    • Legislative Agenda
    • Local Advocacy & Leadership
    • Lottery
    • Meet the Team
    • ORLA Outcomes
    • Portland Advocacy Blog
    • Regional Roundtables
    • Support PAC >
      • Donate to PAC
  • FOUNDATION
    • Foundation Board
    • Contribute
    • Guest Service Gold®
    • ProStart >
      • ProStart Championships
      • Prostart / CTE Resources
    • SHARE YOUR STORY
    • Workforce Blog
    • Workforce Development >
      • Best Practices
      • Restaurant Ready
  • TRAINING
    • Alcohol Server Training
    • Food Handler Training
    • ServSafe® Manager
    • Crises & Disasters
    • Guest Service Gold®
    • Human Trafficking
    • Industry Certifications
    • Oregon Tourism Leadership Academy >
      • Before You Apply
      • Experiential Learning Overview
    • RestaurantOwner
    • Restaurant Employee Development Training
    • Webinars
    • Workforce Resources >
      • Best Practices
      • Restaurant Ready
  • RESOURCES / EVENTS
    • Ads & Sponsorships
    • Buyers' Guide
    • Blog
    • Calendar
    • Compliance & ADA >
      • Wage and Hour
      • Federal & State Agencies
    • Crises & Disasters >
      • Wildfires and Power Outages
    • Digital Publication
    • FAQs
    • ORLA Events >
      • Awards & Recognition
      • ORLA Awards
    • Podcast
    • Regional Meetings
    • Sustainability >
      • Reducing Food Waste