Oregon Restaurant & Lodging Association Launches a Podcast
New communication tool connects with broader hospitality industry audience
[January 24, 2017 - Wilsonville, OR] – Oregon Restaurant & Lodging Association (ORLA) announced the launch of its Boiled Down podcast series. The new channel of communication is another avenue for members of the hospitality industry to discuss opportunities, business challenges, and share successes in a more engaging way.
Boiled Down is an extension of ORLA’s mission to advocate, communicate, and educate Oregon’s foodservice and lodging industries. Host, Greg Astley, ORLA’s Director of Government Affairs, brings industry leaders, policy makers, and business experts to the table for monthly conversations on issues that matter to the industry. Each monthly episode condenses valuable information and intelligence with a brief advocacy update, followed by an interview.
“We’ve headed into a multi-dimensional approach to our communications where we can add to our existing channels and share a more authentic voice by bringing in members of the industry,” says Lori Little, ORLA’s Director of Communications. “The podcast allows us to tap into larger audiences with an appetite for hospitality industry intelligence.”
To date, Boiled Down features two episodes:
Future Boiled Down episodes will address legislative issues as well as topics that the association helps advance like industry training and workforce development. Sysco Portland has partnered with ORLA to sponsor the inaugural three podcasts.
For more information about the podcast, please visit http://oregonrla.org/boileddown, or contact ORLA with topic and interview requests at firstname.lastname@example.org.
The Oregon Restaurant & Lodging Association is the leading business association for the foodservice and lodging industry in Oregon, which is comprised of over 9,000 foodservice locations and 2,200 lodging establishments with a workforce of 164,800, and a total economic impact of $8 billion - making it the cornerstone of the economy, career opportunities and community involvement. The association works to advocate, protect, train and promote the foodservice and lodging industry.
Oregon Restaurant & Lodging Association (ORLA) manages the lodging database used to feed both the Places to Stay section of TravelOregon.com and the Official Visitor Guide (published by Travel Oregon).
How to create a new basic listing in the Travel Oregon Visitor Guide:
If you do not currently have a Basic Listing you can sign-up using the Basic Listing Form.
In addition to the print guide, all lodging properties will receive a complimentary listing online at TravelOregon.com, the state’s official tourism site. New this year: All lodging properties can submit up to 3 photos and a 125-word description to be included with their online listing. Please send all photos (500x500 px preferred) to Listings@OregonRLA.org before December 13, 2017 and review the image guidelines for more information.
Exclusive ORLA member benefit allows for unlimited photos and videos on TravelOregon.com!
ORLA members are afforded an exclusive new member benefit – you can now have unlimited photos and video links (that you provide) to be included within your online listing at TravelOregon.com. This new benefit is made possible through an exciting new partnership with Visiting Media that integrates their unique TrueTour™ platform on Travel Oregon’s website. Members can send in their own photos and video links to ORLA for an enhanced experience online. Please send all photos (500x500 px preferred) to Listings@OregonRLA.org and review the image guidelines for more information.
For questions on updating your listing, contact Jennifer Starr, ORLA, at 800.462.0619 or email Listings@OregonRLA.org. If you are a new property and did not receive the letter to update your listing (and are not currently on TravelOregon.com), please complete the New Basic Listing Form.
Not a member? Give us a call at 800.462.0619 and learn more about all the benefits afforded to ORLA members.