​[Wilsonville, OR] – The Oregon Restaurant & Lodging Association proudly announces the third-year launch of the Oregon Tourism Leadership Academy (OTLA), developed in partnership with the Oregon Destination Association and Travel Oregon, and led by the industry’s top experts. The annual experiential learning program is targeted to public and private sector tourism professionals who are seeking to polish their leadership and professional skills, continue to grow their career accomplishments, and make positive and lasting contributions to the state’s tourism economy and its success. 

“Our industry partners and participants have been instrumental in providing the leadership necessary to strengthen the interconnectivity within the industry,” said Jason Brandt, President & CEO for the Oregon Restaurant & Lodging Association. “Three years of programming for three classes of tourism professionals is creating positive industry momentum for the value of tourism to local economies throughout our great state.”

Tourism professionals currently participating in the second-year class continue to follow health and safety guidelines as they approach program conclusion in March. The third-year class will launch March 16 in Central Oregon and conclude in December of 2022 in the Willamette Valley. View a roster for the third-year class online.

Curriculum, field visits, and hands-on experiences are strategically designed to support and align with the state’s tourism goals and objectives which include 4 Strategic Imperatives:

1. Optimizing the Statewide Economic Impact of Tourism in Oregon
2. Supporting and Empowering Oregon’s Tourism Industry
3. Championing the Value of Tourism
4. Running Effective Tourism Oriented Organizations and Businesses

The OTLA experience is designed for professionals currently serving Oregon’s tourism and hospitality industries. Interested program participants should have supervisory, managerial, or executive responsibilities in either the private or public sector. Applications from industry professionals who will soon be responsible for similar levels of responsibility are also encouraged to apply for the academy program.
 
The strategic imperatives outlined above will serve as the program’s core themes each year. Each theme will receive focus as a part of 4 multi-day experiential learning programs designed to provide academy participants with comprehensive educational experiences. Each year, approximately 20 academy participants are accepted into the program alongside industry experts and facilitators.
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For more information on the Oregon Tourism Leadership Academy, visit www.oregonrla.org/otla

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The Oregon Restaurant & Lodging Association is the leading business association for the foodservice and lodging industry in Oregon, which provides over 150,000 paychecks to working Oregonians. Currently ORLA has over 2,800 members across the state.

​FOR IMMEDIATE RELEASE 4/20/21
Contact: Jason Brandt
503.302.5060 | JBrandt@OregonRLA.org

[Wilsonville, OR] – The Oregon Restaurant & Lodging Association proudly announces the second-year launch of the Oregon Tourism Leadership Academy (OTLA), developed in partnership with the Oregon Destination Association and Travel Oregon, and led by the industry’s top experts. The annual experiential learning program is targeted to public and private sector tourism professionals who are seeking to polish their leadership and professional skills, continue to grow their career accomplishments, and make positive and lasting contributions to the state’s tourism economy and its success. 

“Our vision is to bring together tourism professionals from all walks of life to strengthen the interconnectivity within the industry while elevating new leaders who will help move our state forward,” said Jason Brandt, President & CEO for the Oregon Restaurant & Lodging Association. “The academy will continue to bring lasting personal and professional benefits to those who participate.” 

Tourism professionals currently participating in the first-year class continue to follow all health and safety guidelines as they approach program conclusion in September. The second-year class will launch in July and conclude in the Spring of 2022. View a roster for the second-year class below.

Curriculum, field visits, and hands-on experiences are strategically designed to support and align with the state’s tourism goals and objectives which include four Strategic Imperatives:

1. Optimizing the Statewide Economic Impact of Tourism in Oregon
2. Supporting and Empowering Oregon’s Tourism Industry
3. Championing the Value of Tourism
4. Running Effective Tourism Oriented Organizations and Businesses

The OTLA experience is designed for professionals currently serving Oregon’s tourism and hospitality industries. Interested program participants should have supervisory, managerial, or executive responsibilities in either the private or public sector. Applications from industry professionals who will soon be responsible for similar levels of responsibility are also encouraged to apply for the academy program.
 
The strategic imperatives outlined above will serve as the program’s core themes each year. Each theme will receive focus as a part of four multi-day experiential learning programs designed to provide academy participants with comprehensive educational experiences. Each year, approximately 20 academy participants will immerse themselves in the academy’s professional development curriculum alongside industry experts and facilitators.

For more information on the Oregon Tourism Leadership Academy, visit OregonRLA.org/otla

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The Oregon Restaurant & Lodging Association is the leading business association for the foodservice and lodging industry in Oregon, which before COVID-19 provided over 180,000 paychecks to working Oregonians. ​

Today SAIF announced ORLA/SAIF partners are receiving $299,813 in dividends from SAIF for their 2019 policy period. These dividends are being paid to members this week. While dividends cannot be guaranteed and are declared at the discretion by SAIF’s Board of Directors, this clearly represents another advantage of being part of the ORLA/SAIF program. 

“Our partnership with SAIF Corporation over the past 3 years is assisting the hospitality industry in our continual pursuit of top tier safety for hard working employees across this state,” said Jason Brandt, President & CEO of ORLA. “Being a part of the ORLA/SAIF group is a no brainer when you add the potential for dividend payments each policy year to the group discount operators receive when they qualify for the program. We look forward to the ongoing partnership with SAIF Corporation as industry operators work to save every penny they can.”

ORLA’s endorsed service partnership with SAIF gives eligible ORLA members a workers’ compensation group discount that is validated by NCCI and approved by DCBS. As the restaurant and lodging industries face some of the most difficult workplace safety challenges, this partnership aims to reduce worker injuries and improve member’s safety programs. 

During the pandemic, SAIF has remained open for business, serving Oregon's employers and workers. This has included taking steps to help injured workers who faced challenges accessing care and working to reduce the financial burden on businesses.  

Ask your agent for an ORLA Group quote or contact SAIF directly at 888.598.5880.

About SAIF
SAIF is Oregon's not-for-profit workers' compensation insurance company. For more than 100 years, we've been taking care of injured workers, helping people get back to work, and striving to make Oregon the safest and healthiest place to work. For more information, visit the About SAIF page on saif.com.

ORLA Announces Inaugural Participants for New Experiential Learning Program

Wilsonville, OR – The Oregon Restaurant & Lodging Association is excited to announce the 2020 participants for the inaugural Oregon Tourism Leadership Academy (OTLA). Participants begin their first multi-day program experience in Central Oregon, July 22-24. Recruits will go beyond the walls of their businesses to gain in-depth experiences and knowledge that will elevate their passion and excitement for our state’s extraordinary offerings. 

“We believe we are embarking on a leadership experience which will prove to be transformative for program participants,” said Jason Brandt, President & CEO for the Oregon Restaurant & Lodging Association. “The academy will bring lasting personal and professional benefits to those who participate.” 

Developed in partnership with Travel Oregon and the Oregon Destination Association, this new experiential learning program is targeted to tourism professionals seeking to polish their leadership and professional skills and make positive and lasting contributions to the state’s tourism economy. An advisory committee of tourism industry representatives helped shape the development of the program through a shared vision of cultivating stronger champions for Oregon's tourism industry. The program consists of four multi-day excursions to be completed over the course of a year. The 2020 program will take place in Central Oregon, Southern Oregon, the North Oregon Coast and the Willamette Valley in the Spring of 2021. Experiences for the second-year class starting in the Summer of 2021 will include visits to Eastern Oregon, the Columbia Gorge, Portland Region, and Oregon’s Mid-Coast Range.

ORLA has been intentional in its pursuit of activating industry champions and the OTLA program supports that goal. The academy provides a compounding benefit of bringing people together for learning through experiences and empowering them to make lasting contributions to Oregon’s tourism and hospitality industries. Participants will create lifelong relationships and networking pathways through their connections.

Participants of the 2020 Oregon Tourism Leadership Academy:

• Heather Anderson, Tourism Professional
• Justin Aufdermauer, Tillamook Chamber of Commerce
• Mackenzie Ballard, Visit Central Oregon
• Ashley Cates, Travel Medford
• Kristen Dollarhide, Travel Pendleton
• Terri Ferguson, Escape Lodging LLC
• Beverly Garcia, FivePine Lodge
• Ken Henson, Pelican Brewing/Kiwanda Hospitality
• Calvin LeSueur, City of Canby
• Matt Maletis, The M. Maletis Co., OLCC
• Wela Negelspach, Columbia County Economic Team
• Samara Phelps, Clackamas County Tourism
• Wendy Popkin, Oregon Hospitality Foundation 
• Arica Sears, Oregon Coast Visitors Association
• Dawnielle Tehama, Willamette Valley Visitors Association
• Liz Wan, VinoVerse Consultants
  
• Matthew Weintraub, City of Oregon City

For more information on the Oregon Tourism Leadership Academy, visit OregonRLA.org/OTLA.

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The Oregon Restaurant & Lodging Association is the leading business association for the foodservice and lodging industry in Oregon, which is comprised of over 10,220 foodservice locations and 2,000 lodging establishments with a workforce of 183,191, and a total economic impact of $13.8 billion in annual sales for Oregon.