 Oregon Tourism Leadership Academy to Support and Enrich Hospitality Champions [Wilsonville, OR] – The Oregon Restaurant & Lodging Association (ORLA) proudly announces the sixth-year launch of the Oregon Tourism Leadership Academy (OTLA), developed in partnership with the Oregon Destination Association and Travel Oregon, and led by the industry’s top experts. The annual experiential learning program is targeted to public and private sector tourism professionals who are seeking to polish their leadership and professional skills, continue to grow their career accomplishments, and make positive and lasting contributions to the state’s tourism economy and its success. “We’re excited to see the ongoing success of the Oregon Tourism Leadership Academy move into its sixth year,” said Jason Brandt, President & CEO for the Oregon Restaurant & Lodging Association. “The academy experience is enriching the value of working in the tourism industry for those who participate in the program and it’s an honor for ORLA to be a part of it.” The fifth-year class will launch March 5 in Portland and conclude on the Central Coast during Winter of 2025. Participants include representatives from many sectors of the hospitality and tourism industry including destination management organizations, restaurants, chambers of commerce, lodging properties, and travel publications. View a roster for the sixth-year class. Curriculum, field visits, and hands-on experiences are strategically designed to support and align with the state’s tourism goals and objectives which include four Strategic Imperatives:
The OTLA experience is designed for professionals currently serving Oregon’s tourism and hospitality industries. Industry professionals who will soon be responsible for similar levels of responsibility are also encouraged to apply for future academy programs. The strategic imperatives outlined above will serve as the program’s core themes each year. Each theme will receive focus as a part of four multi-day experiential learning programs designed to provide academy participants with comprehensive educational experiences. Each year, approximately 20 participants will immerse themselves in the academy’s professional development curriculum alongside industry experts and facilitators. For more information on the Oregon Tourism Leadership Academy, visit OregonRLA.org/otla. Class of 2025
The Oregon Restaurant & Lodging Association (ORLA) is the leading business association for the foodservice and lodging industry in Oregon. A not-for-profit trade organization, ORLA represents approximately 3,000 member units and advocates for over 11,300 foodservice locations and over 2,000 lodging establishments in Oregon.
FOR IMMEDIATE RELEASE Media Contact: Jason Brandt, President & CEO, ORLA, 503.302.5060 Remaining funds present unique opportunities to invest in tourism initiatives Wilsonville, OR – Salem’s Budget Committee approved a stop-gap solution to fund the library through a Cultural and Tourism Fund, finding access to American Rescue Plan Act (ARPA) dollars outside of any restricted lodging tax revenues. The Oregon Restaurant & Lodging Association (ORLA) confirmed with the City Attorney the ARPA funds will be used as a one-time resource to backfill their library shortfall, a legal move within the rules for those federal dollars. Coming out of the pandemic, Oregon received $4.262 billion in ARPA funding, with approximately $2.76 billion going to the state and $1.5 billion distributed to Oregon cities and counties. After Salem uses $1.2 million of their ARPA funds to preserve staff and services for the library for a year, it’s anticipated there will still be close to $2 million remaining in the Cultural and Tourism Fund. “Having such a robust beginning balance in this fund is a great opportunity for us to assist Salem’s hospitality industry in their ongoing recovery efforts post pandemic while potentially driving new lodging tax revenue for the City in support of future fiscal years,” said Jason Brandt, President & CEO of the Oregon Restaurant & Lodging Association. “This is a strategic moment for the region and city collaborations with Travel Salem, the Salem Area Lodging Association, and the Salem Area Chamber of Commerce should be put in motion to invest in creative tourism programs or initiatives local stakeholders feel can drive new tourism traffic.” ORLA continues to support and protect tourism funding across the state, ensuring appropriate, strategic investments are made to drive tourism year-round and help build stronger economies. When tourism investments are driven through collaborative efforts involving all stakeholders, everyone benefits. New tourists result in more dollars through visitor spending and lodging taxes, bringing more revenue to local economies. For more information on the importance of protecting transient lodging tax revenues, visit the Oregon Restaurant & Lodging Association’s website at OregonRLA.org/tlt. Read more on ORLA’s public policy proposals for how ARPA funds could best be leveraged for Oregon’s tourism and hospitality industries. About
The Oregon Restaurant & Lodging Association is the leading business association for the foodservice and lodging industry in Oregon, which is comprised of over 10,220 foodservice locations and 2,000 lodging establishments. As of December 2023, the Oregon Employment Department reports the Leisure and Hospitality workforce totals 208,700 with a total economic impact of over $13.8 billion in annual sales for Oregon.  FOR IMMEDIATE RELEASE Contact: Jason Brandt, President & CEO, ORLA 503.302.5060 | [email protected] Oregon Tourism Leadership Academy to Support and Enrich Hospitality Champions [Wilsonville, OR] – The Oregon Restaurant & Lodging Association (ORLA) proudly announces the fifth-year launch of the Oregon Tourism Leadership Academy (OTLA), developed in partnership with the Oregon Destination Association and Travel Oregon, and led by the industry’s top experts. The annual experiential learning program is targeted to public and private sector tourism professionals who are seeking to polish their leadership and professional skills, continue to grow their career accomplishments, and make positive and lasting contributions to the state’s tourism economy and its success. “We’re elated to see the ongoing success of the Oregon Tourism Leadership Academy move into its fifth year,” said Jason Brandt, President & CEO for the Oregon Restaurant & Lodging Association. “The academy experience is enriching the value of working in the tourism industry for those who participate in the program and it’s an honor for ORLA to be a part of it.” The fifth-year class will launch April 3 in Southern Oregon and conclude in the Willamette Valley during Winter of 2024. Participants include representatives from many sectors of the hospitality and tourism industry including destination management organizations, restaurants, chambers of commerce, lodging properties, and travel publications. View a roster for the fifth-year class. Curriculum, field visits, and hands-on experiences are strategically designed to support and align with the state’s tourism goals and objectives which include four Strategic Imperatives:
The OTLA experience is designed for professionals currently serving Oregon’s tourism and hospitality industries. Applications from industry professionals who will soon be responsible for similar levels of responsibility are also encouraged to apply for the academy program. The strategic imperatives outlined above will serve as the program’s core themes each year. Each theme will receive focus as a part of four multi-day experiential learning programs designed to provide academy participants with comprehensive educational experiences. Each year, approximately 20 participants will immerse themselves in the academy’s professional development curriculum alongside industry experts and facilitators. For more information on the Oregon Tourism Leadership Academy, visit OregonRLA.org/otla. 2024 Roster:
About:
The Oregon Restaurant & Lodging Association (ORLA) is the leading business association for the foodservice and lodging industry in Oregon. A not-for-profit trade organization, ORLA represents approximately 3,000 member units and advocates for over 10,000 foodservice locations and over 2,400 lodging establishments in Oregon. The Oregon Hospitality Foundation (OHF) was formed in 1992 as a 501(c)(3) nonprofit entity of ORLA with a mission to support the workforce, educational, training, and philanthropic needs of Oregon’s hospitality industry. Its work is enabled by the generous support of partners, private donations, contracts, and grants.  Over a coffee meeting to introduce myself to the CEO of the Boys & Girls Clubs of Bend last winter, a casual conversation led to brainstorming what would become a nine-week summer pilot project called Workforce Wednesday. As the director of Workforce Development for Visit Central Oregon, one of my focus areas is working to cultivate the region’s talent pipeline. A challenge that goes hand-in-hand with this is the misperception that tourism jobs are low-pay, high-churn roles that aren’t viable career paths. So, you can imagine the excitement when presented with an opportunity to help young people understand this is not the case. #WorkforceWednesday is a program geared toward middle school-aged youth that gives them opportunities to learn about career paths in the tourism industry. For Visit Central Oregon the goal of this project was to work with the Boys & Girls Clubs of Bend to design field trips to tourism-related businesses that would be fun, educational, hands-on and memorable. We wanted the experiences to be unexpected — to highlight diverse careers that would spark interest. I’m sure the first thing some might think is: Why middle-schoolers? Admittedly, this age group is largely not of a legal age to enter the workforce. But they are the prime age to inspire. As an emerging workforce, this cohort can develop an understanding of how their passions and interests can lead to jobs and career paths they’d never considered. This inspiration can stay with them as they continue through school, think about their first summer job, and make decisions about college and beyond. The program included a trip to Drake Park with the Visit Bend team to learn about digital marketing and the economic value of tourism. The kids got to participate in a photo shoot — everything from style and layout, to finding the perfect shot and posting an Instagram reel. Next up was a trip to Humm Kombucha to learn all about the art of brewing craft beverages (that they are old enough to drink!). Kids witnessed everything that goes into the kombucha-making process and got to help create their own signature batch. The following week, the group met with Cog Wild, which gave participants an overview of tour operator/outfitter business operations, and the importance of developing and maintaining local trail systems, followed by a mountain bike ride. From there, the kids met with REI, Saxon’s Fine Jewelers, The Stacks Art Studios & Gallery, and Regal Cinemas in the Old Mill District to learn about high-volume business operations in one of the most popular shopping areas in Bend. Last but not least, the students made their way to Santiam Snolab, where they were immersed in the business operations of a local maker, and got to collaboratively design and build their own custom snowboard and set of downhill skis. "Programs like this are a tangible way to start educating and inspiring future workforce that will be critical to sustaining a thriving tourism industry." Bess Goggins, the CEO of Boys & Girls Clubs of Bend observed incredible engagement from the kids — as the summer went on, the kids’ genuine curiosity and interest increased exponentially. Kids that would have otherwise stayed home were opting into the program to participate. One parent noted that their child “did so many fun things that we would never have been able to do at home” and that they had “one of the best summers to date and came home every week with a positive experience to share.” The program was such an incredible success that there are conversations to expand it into the school year across other industries and sectors. Talks are also underway to continue the #WorkforceWednesday program next summer with a hospitality and tourism lens once more. I especially love the #WorkforceWednesday program because it is something that other destinations can replicate. Workforce development can be daunting — but programs like this are a tangible way to start educating and inspiring future workforce that will be critical to sustaining a thriving tourism industry. | Jaime Eder This guest blog was submitted by Jaime Eder, Director, Workforce Development and Community Engagement for Visit Central Oregon, and originally published in The Bend Bulletin.
Contact: Jason Brandt, ORLA, 503.302.5060 [Wilsonville, OR] – The Oregon Restaurant & Lodging Association (ORLA) proudly announces the fourth-year launch of the Oregon Tourism Leadership Academy (OTLA), developed in partnership with the Oregon Destination Association and Travel Oregon, and led by the industry’s top experts. The annual experiential learning program is targeted to public and private sector tourism professionals who are seeking to polish their leadership and professional skills, continue to grow their career accomplishments, and make positive and lasting contributions to the state’s tourism economy and its success. “We’re excited to see the ongoing success of the Oregon Tourism Leadership Academy move into its fourth year,” said Jason Brandt, President & CEO for the Oregon Restaurant & Lodging Association. “The academy experience is enriching the value of working in the tourism industry for those who participate in the program and it’s an honor for ORLA to be a part of it.” The fourth-year class will launch April 5 and conclude in the Winter of 2023. Participants include representatives from many sectors of the hospitality and tourism industry including destination management organizations, foodservice distributors, a museum, chamber of commerce, lodging properties, and travel publications. View a roster for the fourth-year class. Curriculum, field visits, and hands-on experiences are strategically designed to support and align with the state’s tourism goals and objectives which include four Strategic Imperatives:
The OTLA experience is designed for professionals currently serving Oregon’s tourism and hospitality industries. Applications from industry professionals who will soon be responsible for similar levels of responsibility are also encouraged to apply for the academy program. The strategic imperatives outlined above will serve as the program’s core themes each year. Each theme will receive focus as a part of four multi-day experiential learning programs designed to provide academy participants with comprehensive educational experiences. Each year, approximately 20 participants will immerse themselves in the academy’s professional development curriculum alongside industry experts and facilitators. For more information on the Oregon Tourism Leadership Academy, visit OregonRLA.org/otla. ORLA is the leading business association for the foodservice and lodging industry in Oregon. A not-for-profit trade organization, ORLA represents over 3,000 member units and advocates for over 10,000 foodservice locations and over 2,400 lodging establishments in Oregon.
The hospitality industry is the second largest business sector behind healthcare. In 2021, our industry provided over 153,700 jobs to working Oregonians and brought in over $10.9 billion in annual sales for Oregon. A Smart Use of Local Lodging Tax Dollars
As of January 1, 2023, a 2% increase in local lodging tax has been in effect in Lane County. How these new revenues will be spent is still undecided. The Board of Commissioners held a meeting back in September to hear public comments in support of proposals including building a new stadium for the Emeralds baseball team and an indoor multi-use stadium. ORLA’s Director of Government Affairs Greg Astley, along with a few ORLA members, provided testimony at the hearing urging Lane County Commissioners to use any new increase in lodging tax toward an indoor multi-use facility. The following summarizes why we think an indoor facility is a smarter use for those tourism revenues: As hospitality businesses continue to try and recover from the two and a half years of the global pandemic, the shutdowns that occurred because of that pandemic and the ongoing issues of inflation, rising gas prices and continued supply chain issues, there is a clear need for more stable, year-round revenue from visitors to help that recovery. Summer demand is already high in Lane County as visitors enjoy outdoor recreation, wine tasting, various festivals and sporting events and other activities undertaken during the summer months when the weather is favorable. During the winter months and shoulder seasons however, especially January through March, visitors are less likely to visit and support our local economy. Therefore, we believe the best use of any new increase in TLT is growing winter travel demand. TLT reinvested in our challenging winter economy is good for local businesses, from hotels to restaurants and retail and will support year-round employment. Additionally, increasing visitor demand in winter will grow TLT revenue for all recipient programs and jurisdictions. Finally, increases in TLT should be used in ways relevant to drawing visitors, putting “heads in beds” and continuing to increase overall TLT revenue. ORLA supports investment in an indoor multi-use sports facility, with the added feature of a hydraulic, banked 200m track. This facility can accommodate a wide range of sports tournaments, events and offer temperature-controlled emergency response in all seasons. This represents a much-needed investment in facilities serving local youth and all ages who participate in healthy activities, while also drawing visitors in winter. The Eugene/Springfield metro area is underbuilt related to active and healthy indoor facility space compared to national averages. Multi-use sports facilities draw visitors, are recession resistant and are good for our community health. Visitors already know and love Eugene and the surrounding areas of Lane County in summertime. Investing in an indoor multi-use sports facility will allow them the opportunity to experience it during the winter months and shoulder seasons helping to support local jobs, the local economy and the overall health of the community. We encourage the use of any increase in the TLT rate to go toward this endeavor. If you have any questions, please reach out to your Regional Representative Terry Hopkins or Greg Astley. Leveraging Oregon’s Leadership in the Sports Ecosystem to Boost Workforce Opportunities This July, the World Athletics Championships come not only to the United States for the first time, but to Oregon. We are a leader in track and field with Hayward Field consistently hailed as an elite track and field venue, but we are also a global leader in the “sports adjacent.” In the area forming Eugene to Bend to the greater Portland area, there are over 800 sports apparel companies and thousands of sports related manufacturers, therapists, coaches, semi professional and professional athletic teams, Olympic trials, skiing, outdoor adventure, mountains, rivers, fields, venues, hopes, and dreams. Where else in the country can you engage in the quality of recreation and athletics, live in the region where those amenities already exist, and make a living at the very activity that brings us joy? When the World Athletics Championships meet later this month, they bring with them media opportunity from around the globe. We have a rare opportunity to tell the world that Oregon is much more than Nike, Hayward Field, Portland Thorns, and Trailblazers. We are a state dedicated to sports and everything that supports those sports. That is why ORLAs’ Hospitality Foundation (OHF) has partnered with the Portland Business Alliance (PBA) to bring into focus the major impact that sports and recreation have on the economy and workforce of Oregon. As OHF is digging deep into workforce development for our industry, it seemed logical that we needed a voice at the table to be a part of this important work. PBA has completed an economic analysis and is in the process of naming what we will eventually promote as a brand for Oregon’s sports related economy, but what good does a bunch of data do except tell us what we already know? The truth is, not everyone knows, and we are going to tell the world. This is about, creating awareness for existing investment and attraction of additional sports opportunities. We need to engage in legislation at every level of government to get traction for investment in our state and local sports economies. From workforce development to infrastructure, it is time to leverage our leadership in outdoor recreation and sports and and get creative with how we use it to make everything in Oregon more attractive and inclusive. While we are unsure exactly how the messaging will be employed, we know that the powerful information this provides us would be lost if we don’t use it to leverage into real actionable help for our restaurants and lodging partners in Oregon. How can we use this information to bring economic relief to workforce development, engage housing initiatives, affect transportation, food security, lift BIPOC, LGBTQ+, and women-run business voices, help with houselessness, mental health, and addiction and recovery services? Right now we are meeting and talking through how to use this data to best affect the State of Oregon. Watch for more information on the analysis and branding as we welcome the world into our homes for the World Athletics Championships. Let’s be ready to tell the narrative that Oregon is the leader in sports, outdoor recreation, and the opportunity it provides us all. | Ken Henson, Vice Chair, Oregon Hospitality Foundation This article originally published in the July issue of ORLA Magazine.
Inflation / Job Loss / Travel Forecast
More than two years into the pandemic and we're still realizing the effects of Covid on travel, supply of goods, and inflation. We appreciate the work our national partners do to provide valuable insights and data highlighting the ongoing economic issues facing our industry. RESTAURANTS This week, the National Restaurant Association released an updated summary of the Misery index based on the May jobs and sales reports. While job growth is still slow, sales are continuing to grow. American restaurant owners and operators are experiencing the impact of several global factors influencing food supply. The war in Ukraine, India’s record heat wave, and delayed planting in China last year mean that wheat is in short supply. With wholesale food prices already up nearly 18% in the last 12 months, the growing list of unavailable or items in short supply is adding pressure to an already strained industry. Highlights from the June 2022 Misery Index:
LODGING A recent survey commissioned by the American Hotel & Lodging Association (AHLA) shares how new concerns about gas prices and inflation are impacting Americans’ travel plans in a variety of ways. Majorities say they are likely to take fewer leisure trips (57%) and shorter trips (54%) due to current gas prices, while 44% are likely to postpone trips, and 33% are likely to cancel with no plans to reschedule. 82% say gas prices will have at least some impact on their travel destination(s). The survey of 2,210 adults was conducted May 18-22, 2022. Other key findings include:
AHLA recently relaunched its Hospitality is Working campaign with a focus on reigniting travel across the nation and highlighting hotels’ positive economic impact in cities across the country. With travel ramping back up, hotels have embarked on an unprecedented hiring spree to recruit hundreds of thousands of workers for more than 200 hotel career pathways. Bottom line, restaurant and lodging operators are feeling the same economic pressures that our customers and guests are, and we’re always going to work hard so we can keep serving them, our employees, and our communities. Stay strong, serve well!  Lodging operators are optimistic about leisure travel returning to Oregon. In addition to Oregonians traveling locally around the state, the World Athletic Championships - Oregon22 should bring visitors from around the globe to experience Oregon’s unique hospitality.
According to a recent survey conducted by Morning Consult and commissioned by the American Hotel & Lodging Association, nearly seven in ten Americans (69%) report being likely to travel this summer, with 60% saying they are likely to take more vacations this year compared to 2020-21. The survey of 2,210 adults was conducted May 18-22, 2022. Other key findings include:
As business and leisure travel continue to rebound from the last two and a half years of restrictions and shutdowns, lodging operators in Oregon are looking to in-state travel as well as the boost from over 200 countries and their fans coming to our state for the 2022 World Athletic Championships. Although the competition is in Eugene, there’s no doubt visitors to Oregon will take the opportunity to explore every corner of our state and take advantage of the natural beauty and hospitality our industry and others will offer. You can find much more information on the World Athletic Championships on Travel Oregon's website. An industry-facing toolkit has also been developed to provide additional information, resources, broadcast-quality b-roll and hi-res images, as well as inspirational trip ideas and media contact information. Questions can be directed to Jaime Eder, Industry Communications Manager at Travel Oregon. | Greg Astley, Director of Government Affairs, ORLA  [Wilsonville, OR] – The Oregon Restaurant & Lodging Association proudly announces the third-year launch of the Oregon Tourism Leadership Academy (OTLA), developed in partnership with the Oregon Destination Association and Travel Oregon, and led by the industry’s top experts. The annual experiential learning program is targeted to public and private sector tourism professionals who are seeking to polish their leadership and professional skills, continue to grow their career accomplishments, and make positive and lasting contributions to the state’s tourism economy and its success.
“Our industry partners and participants have been instrumental in providing the leadership necessary to strengthen the interconnectivity within the industry,” said Jason Brandt, President & CEO for the Oregon Restaurant & Lodging Association. “Three years of programming for three classes of tourism professionals is creating positive industry momentum for the value of tourism to local economies throughout our great state.” Tourism professionals currently participating in the second-year class continue to follow health and safety guidelines as they approach program conclusion in March. The third-year class will launch March 16 in Central Oregon and conclude in December of 2022 in the Willamette Valley. View a roster for the third-year class online. Curriculum, field visits, and hands-on experiences are strategically designed to support and align with the state’s tourism goals and objectives which include 4 Strategic Imperatives:
The OTLA experience is designed for professionals currently serving Oregon’s tourism and hospitality industries. Interested program participants should have supervisory, managerial, or executive responsibilities in either the private or public sector. Applications from industry professionals who will soon be responsible for similar levels of responsibility are also encouraged to apply for the academy program. The strategic imperatives outlined above will serve as the program’s core themes each year. Each theme will receive focus as a part of 4 multi-day experiential learning programs designed to provide academy participants with comprehensive educational experiences. Each year, approximately 20 academy participants are accepted into the program alongside industry experts and facilitators. For more information on the Oregon Tourism Leadership Academy, visit www.oregonrla.org/otla ### The Oregon Restaurant & Lodging Association is the leading business association for the foodservice and lodging industry in Oregon, which provides over 150,000 paychecks to working Oregonians. Currently ORLA has over 2,800 members across the state. The Circuit Court decision has been affirmed by the State of Oregon Court of Appeals
FOR IMMEDIATE RELEASE: August 19, 2021 Contact: Jason Brandt, President & CEO, ORLA 503.302.5060 | [email protected] Wilsonville, OR– The importance of appropriately spending local tourism tax revenue was affirmed on August 11 by the State of Oregon Court of Appeals after a case brought forth by Bend lodging operators and the Oregon Restaurant & Lodging Association (ORLA) against the City of Bend. The original suit was argued on May 8, 2018, in Deschutes County Circuit Court with Judge Beth M. Bagley presiding. In the suit, the hospitality industry plaintiffs represented by Josh Newton of Karnopp Petersen LLP argued the City unlawfully redirected restricted Transient Lodging Tax (TLT) revenue, which state law required to be spent on tourism and tourism promotion. The court reasoned that a local ordinance passed in the City of Bend violated ORS 320.350 by decreasing the percentage of total local TLT revenues expended to fund tourism promotion from 35.4 percent to 31.2 percent. “The affirmation by the Oregon Court of Appeals this month upholding the Deschutes County Circuit Court decision means strong protections remain in place for how local lodging tax dollars can be spent across Oregon,” said Jason Brandt, President & CEO of the Oregon Restaurant & Lodging Association. “Our goals remain the same which start with the importance of working with local administrators and elected leaders when disagreements arise. Filing a lawsuit against a local government partner is a last resort and we look forward to turning the page and focusing in on what we can do across Oregon to invest our limited local lodging tax dollars on promotional strategies proven to boost our state’s local tourism economies.” The August 11 decision and details pertaining to the case can be found here. In 2003, the Oregon State Legislature passed lodging tax reforms meant to protect a percentage of revenues for hospitality industry reinvestment. As a result of the reforms, lodging tax collections spent by local jurisdictions on tourism promotion and facilities were ‘locked in’ as a percentage based on what a jurisdiction had been spending or agreed to spend as of July 1, 2003. July 2, 2003 represented a new chapter in Oregon whereby any new increase in a local lodging tax rate or any newly established local lodging tax would have to be spent on tourism promotion or tourism related facilities with 70 percent of revenue collected. The remaining 30 percent can and is commonly spent however a local jurisdiction sees fit free of any restrictions. You can view a short video created by ORLA which works to explain local lodging tax restrictions here: https://bit.ly/TLTdefined. “My firm and I are pleased with the decision by the Oregon Court of Appeals affirming Judge Bagley,” said Josh Newton, attorney for ORLA and the Bend lodging operators. “It is important that local governments abide by state law and honor their agreements with local business.” For more information on the efforts of the Oregon Restaurant & Lodging Association please visit OregonRLA.org. ### The Oregon Restaurant & Lodging Association is the leading business association for the foodservice and lodging industry in Oregon, which before COVID-19 provided over 180,000 paychecks to working Oregonians. The latest available data from the Oregon Employment Department shows current employment levels in the accommodations and foodservice industry totaling approximately 160,000 people as hospitality like many other industries faces the disruptions caused by COVID-19. June 15-16 2021, Travel Oregon will virtually host the 36th annual Oregon Governor’s Conference on Tourism. The Oregon tourism economy has been devastated by the coronavirus pandemic. In 2020, of the 178,200 payroll jobs lost in Oregon, 81,600 of those (or 47%) were in the leisure and hospitality sector. And while visitors to Oregon spent $6.5 billion across the state in 2020, this was a 49.5% decline in visitor spending from 2019. The 2021 Oregon Governor’s Conference on Tourism is an opportunity for approximately 500 travel, tourism, and economic development professionals to gather (virtually)to find new inspiration, dive deep into educational topics, and look ahead as we begin to rebuild the tourism industry and Oregon’s economy after a tumultuous year. Educational breakout session descriptions are now accessible on the conference website. Sessions include exciting speakers that will focus on destination stewardship, working with elected officials, amplifying your role with the local tourism ecosystem and more. Additional information will be added as it becomes available. We invite you to register for the 2021 Oregon Governor’s Conference on Tourism here. Opening Session Keynote To kick off this year’s conference, Frank Cuypers, senior strategist at Destination Think, will unpack the future of travel and tourism after COVID-19, and the changes and opportunities that lie ahead. So many aspects of the tourism industry remain unknown: How will travel and tourism look after Covid? What changes will we see and what other challenges might the tourism industry face in the future? How do we lead destinations through and out the other side of the pandemic? This discussion will inspire destinations to think about ways they can evolve and build resilience. Reflecting on the past: Building an equitable tourism economy for the future The conference will close with a session that showcases tourism industry leaders as they reflect not only on the impact the pandemic has had on their businesses but also how they have continued to be committed to diversity, equity and inclusion (DEI) in their work. Hear stories from our tourism leaders and partners who have both championed DEI for their work and their communities. Exciting partnership with Burgerville and DoorDash at conference Travel Oregon has partnered with Burgerville and DoorDash to support local restaurants and food suppliers during the Governor’s Conference. Burgerville’s suppliers include Oregon favorites like Alpenrose Dairy, Camas Country Mill, Carman Ranch, Champoeg Farm, Country Natural Beef, Face Rock Creamery, Jacobsen Salt, Liepold Farms, Our Table Cooperative, and Rogue Creamery. By registering for the conference by May 26, you will receive a $15 gift card to enjoy lunch on June 16 or as you’re able. We will miss you joining us in person, but we encourage you to continue to support the resiliency of our local restaurants, incremental efforts can go a long way. Stakeholder Workshop: A Transformational Strategy for Oregon Tourism Following the 2021 Oregon Governor’s Conference on Tourism, Travel Oregon invites you to join us for interactive workshop with our strategic planning firm, Destination Think, on June 16 from 3:30-5 p.m. As we launch into the development of Travel Oregon’s longer-range visioning and strategic planning effort, it is vital we hear from you: Oregon’s tourism industry. We would love to gain diverse perspectives that have the potential to drive change and help inform the foundation of our four-year transformational strategic plan. Your participation is crucial and valuable to help transform the future of tourism in Oregon. Register for the stakeholder workshop here. This guest blog was submitted by Travel Oregon and follows ORLA content submission guidelines. For more information, contact Marla McColly, Business Development Director, Oregon Restaurant & Lodging Association.
 NW Oregon Works Identifies Hospitality Industry as Major Sector of Economy
FOR IMMEDIATE RELEASE: May 10, 2021 Contact: Wendy Popkin, Executive Director Oregon Hospitality Foundation 503.331.7528 | [email protected] Wilsonville, OR – NW Oregon Works, one of nine regional workforce boards in the state, is the first to identify the hospitality industry as a major sector of their regional economy. The state’s workforce boards are entrusted with state and federal dollars to connect job seekers with training and certifications to meet industry demands. A map of the workforce board regions can be viewed here. “The strategic funding and priority decisions our board makes are based on employers’ workforce needs in our communities and positive outcomes an industry can contribute,” said Heather DeSart, Executive Director of NW Oregon Works, which supports Benton, Columbia, Clatsop, Lincoln, and Tillamook counties. “The Oregon Hospitality Foundation and the Oregon Coast Visitors Association worked hard over the past three years to help us understand the range of diverse employment opportunities the hospitality industry can offer to our residents, as well as the important role it has as an economic driver.” Oregon’s hospitality industry remains the second largest private sector industry behind health care, yet many of its employers are experiencing the workforce recruiting challenges incurred by COVID’s impact, as are other consumer-facing businesses. The industry’s positive impact on local and state economies, and its ability to provide a low barrier to entry for first-time and less-skilled job seekers who can gain experience and a high opportunity to advance, make the hospitality industry’s recovery critical as part of Oregon’s overall pandemic economic recovery plan. “Our foundation’s mission is to support the workforce, education, and philanthropic needs of Oregon’s hospitality industry,” said Wendy Popkin, Executive Director of the Oregon Hospitality Foundation. “We use a variety of tools including nationally accredited certifications that help provide a skills-based pathway from entry level positions to executive positions that pay six figures. We are thrilled about this growing collaboration with NW Oregon Works and its agency partners to serve beside the Oregon Coast Visitors Association (OCVA) as conveners for our sector’s strategies.” Addressing workforce shortages is commonly a team lift involving key stakeholder organizations reliant on a steady flow of both job seekers and job openings. As part of this new strategy, expert education partners are also involved such as Chemeketa Community College who offers all its hospitality course and degrees online, and the National Restaurant Association and the American Hotel & Lodging Association Educational Foundation who have received and administered numerous grants from agencies such as the Department of Labor. “OCVA’s major role in the coastal tourism industry is to align and support partnerships between communities and partner resources,” said Arica Sears, Deputy Director of the Oregon Coast Visitor’s Association. “The recent identification of leisure and hospitality as a major sector speaks to the collaborative and forward-thinking partners that NW Oregon Works and the Oregon Hospitality Foundation are, and we couldn’t be more grateful.” Workforce shortages continue to be cited by restaurant and lodging employers as the number one issue facing their business. The Oregon Hospitality Foundation will host a webinar highlighting tools and partnerships that can assist with these challenges on Tuesday, May 25th from 2-3:30 p.m.; learn more and register here. For more information on the efforts of the Oregon Hospitality Foundation please visit OregonRLA.org/foundation. ### The Oregon Hospitality Foundation, a nonprofit 501c3, strives to support the workforce, education, and philanthropic needs of Oregon’s hospitality industry, Oregon’s second largest employer, which before COVID-19 provided over 180,000 paychecks to working Oregonians. 
FOR IMMEDIATE RELEASE 4/20/21
Contact: Jason Brandt 503.302.5060 | [email protected] [Wilsonville, OR] – The Oregon Restaurant & Lodging Association proudly announces the second-year launch of the Oregon Tourism Leadership Academy (OTLA), developed in partnership with the Oregon Destination Association and Travel Oregon, and led by the industry’s top experts. The annual experiential learning program is targeted to public and private sector tourism professionals who are seeking to polish their leadership and professional skills, continue to grow their career accomplishments, and make positive and lasting contributions to the state’s tourism economy and its success. “Our vision is to bring together tourism professionals from all walks of life to strengthen the interconnectivity within the industry while elevating new leaders who will help move our state forward,” said Jason Brandt, President & CEO for the Oregon Restaurant & Lodging Association. “The academy will continue to bring lasting personal and professional benefits to those who participate.” Tourism professionals currently participating in the first-year class continue to follow all health and safety guidelines as they approach program conclusion in September. The second-year class will launch in July and conclude in the Spring of 2022. View a roster for the second-year class below. Curriculum, field visits, and hands-on experiences are strategically designed to support and align with the state’s tourism goals and objectives which include four Strategic Imperatives:
The OTLA experience is designed for professionals currently serving Oregon’s tourism and hospitality industries. Interested program participants should have supervisory, managerial, or executive responsibilities in either the private or public sector. Applications from industry professionals who will soon be responsible for similar levels of responsibility are also encouraged to apply for the academy program. The strategic imperatives outlined above will serve as the program’s core themes each year. Each theme will receive focus as a part of four multi-day experiential learning programs designed to provide academy participants with comprehensive educational experiences. Each year, approximately 20 academy participants will immerse themselves in the academy’s professional development curriculum alongside industry experts and facilitators.
For more information on the Oregon Tourism Leadership Academy, visit OregonRLA.org/otla
### The Oregon Restaurant & Lodging Association is the leading business association for the foodservice and lodging industry in Oregon, which before COVID-19 provided over 180,000 paychecks to working Oregonians.
International Society of Hotel Associations Honors ORLA and Portland Lodging Alliance with 2020 Award of Excellence
FOR IMMEDIATE RELEASE: November 23, 2020 Contact: Christina Pappas | 1-617-536-0590 BOSTON, MA - The International Society of Hotel Associations (ISHA) announced its Awards of Excellence, honoring the Oregon Restaurant & Lodging Association and Portland Lodging Alliance for their Hospitality with Heart downtown cleanup events. In September 2020, ORLA’s Portland Lodging Alliance teamed up with SOLVE Oregon, the Portland Business Alliance, Clean & Safe, Travel Portland, and the City of Portland for the 2nd annual Hospitality with Heart litter cleanup event, bringing over 500 volunteers and community members together to improve the wellbeing of our city. Since then, the Portland Lodging Alliance has been helping coordinate monthly cleanup events. The ISHA Awards of Excellence recognizes those lodging associations who have had exceptional programs in the areas of Communications, Events and Fundraising, Government Affairs, Member Programs and Public Relations over the past year. The Awards of Excellence winners include:
“ISHA is pleased to recognize these six award winners,” stated Christina Pappas, Executive Director of ISHA. “While the majority of the programs focus on pandemic response to members and the industry, these programs truly help set the standard for others to follow.” ISHA presents the annual Awards of Excellence for the best lodging association programs and services and are widely recognized as the best of the best within the hotel and lodging association industry representing innovation and creativity that has brought tangible results to the association and its members. Award winners receive complimentary registration to a future ISHA Conference. ### ISHA provides professional development and networking opportunities for lodging associations, and represents the unified voice of state lodging associations in collaboration with our national industry partners. For more information visit www.isha.biz.  Hospitality and Tourism Professionals to Embark on Experiences of a Lifetime
Wilsonville, OR – In partnership with Travel Oregon and the Oregon Destination Association, the Oregon Restaurant & Lodging Association (ORLA) is proud to announce the launch of Year 2 for the Oregon Tourism Leadership Academy (OTLA). Participants will begin their first multi-day program experience in Eastern Oregon, April 28-30, 2021, pursuing in-depth experiences and knowledge that will elevate their passion and excitement for our state’s extraordinary offerings. The deadline to apply for the class launching in 2021 is Friday, December 4, 2020. “Much has changed in our world since the inception of the program and we're seeing incredible things happen with the current program participants who are half way through the inaugural year experience," said Jason Brandt, President & CEO for the Oregon Restaurant & Lodging Association. "The value of program experiences and professional connectivity created by the program will provide lasting benefits to those accepted to the program each year.” OTLA has spent great deal of time and attention into keeping all participants safe in the age of COVID-19 and are committed to refining all logistics and experiences each year to protect the integrity of the program and the value it brings to those involved. The Oregon Tourism Leadership Academy is a new experiential learning program targeted to tourism professionals seeking to polish their leadership and professional skills and make positive and lasting contributions to the state’s tourism economy. An advisory committee of tourism industry representatives helped shape the development of the program through a shared vision of cultivating stronger champions for Oregon's tourism industry. The program consists of four multi-day excursions to be completed over the course of a year. ORLA has been intentional in its pursuit of activating industry champions and the OTLA program supports that goal. The academy provides a compounding benefit of bringing people together for learning through experiences and empowering them to make lasting contributions to Oregon’s tourism and hospitality industries. Participants will create lifelong relationships and networking pathways through their connections. For more information on the Oregon Tourism Leadership Academy, visit OregonRLA.org/OTLA. ### The Oregon Restaurant & Lodging Association is the leading business association for the foodservice and lodging industry in Oregon, which is comprised of over 10,220 foodservice locations and 2,000 lodging establishments with a workforce of 183,191, and a total economic impact of $13.8 billion in annual sales for Oregon.  As work begins on developing a new strategic plan that is responsive to Oregon’s ever-dynamic tourism economy, Travel Oregon and the state’s seven official regional destination management organizations have launched a survey to seek input from communities, local businesses and individuals that drive the state’s tourism economy.
Information collected through the survey will help Travel Oregon and regional partners set strategic direction, make funding and programmatic decisions in marketing, grants, tourism-related infrastructure, visitor management, and more. Respondents can expect to answer questions related to what they currently experiencing as a result of wildfires, the COVID-19 pandemic and social unrest, and what they and their communities need most to rebuild and support a strong, resilient and racially just Oregon tourism economy. Please expect the survey to take approximately 15 minutes to complete. Please make sure before you begin that you have ample time to complete it from start to finish. The survey period closes October 30, 2020 at 5 p.m.  The word of the year is “unprecedented.” In our lifetimes, we have never seen such devastation – lives, property, and businesses lost to circumstances outside of our control.
What is incredible is how many of you have responded. You saw the need and rose to the occasion, offering lodging for people who have lost everything, free meals for the community, and hope for the future. There is a reason Oregon is known for its hospitality, and it’s on full display in the most challenging of times for our industry. Thank you! We couldn’t be more proud of our community’s spirit and resolve. Because we know how challenging circumstances are right now, here is some information you need to know in response to Oregon’s wildfires. Public Safety Power Shutoffs Please be aware of current policies from your regional utilities. Both Portland General Electric and Pacific Power have indicated they will continue with policies to cut power in extreme conditions. Pacific Power has a monitor to check for potential areas affected by this policy. Portland General Electric has enacted shutoffs in response to the conditions near Mt. Hood; read more on the PGE FAQ. Utilities are generally looking at several factors before making this decision and are committing to proactive communication. The Pacific Power criteria includes:
Be sure to have a plan in place for such emergency conditions. Contact your local health authority for more information on what they would require for maintaining operations in an emergency. Feel free to contact your Membership Representative with questions or to connect with others who have explored this subject. How Can I Help? Please visit Travel Oregon’s Ways To Help During Oregon Wildfires, a guide for where to donate money, supplies, and volunteer time. To get the latest updates and links to safety registries, mental health resources, current condition reports, and more, visit Wildfire.oregon.gov. If you are looking for hotels offering discounts for fire evacuees in the valley, visit Travel Portland's resource page. Nicole Peterson ORLA Government Affairs Coordinator Update Sept. 4: Over 500 volunteers participated in the cleanup event and 3,290 pounds of trash out were removed out of downtown Portland! Many thanks to all the volunteers from Portland hotels, the Portland Lodging Alliance, Portland Business Alliance, and ORLA staff for their efforts. Some of the news coverage:
Portland, Aug. 27 - SOLVE, Portland Business Alliance, Portland Lodging Alliance, and others are rallying together to host a cleanup of Downtown Portland on September 3. This event open to the public for anyone who is interested in volunteering for the cleanup effort. Register here. SOLVE has hosted several cleanups downtown since June, supporting hundreds of Portlanders who have wanted to care for their community through volunteer litter cleanup. The purpose of the September 3 Downtown Portland Cleanup is to send a clear message to the Portland community that the Portland business district is an open, safe, and clean place to visit, while inviting the community to join the effort. “As the challenges in Portland continue to impact businesses, I think we all have a responsibility” explains George Schweitzer, Chairman for the Portland Lodging Alliance and Managing Director of The Benson Hotel. “This is an important event for businesses to come together, along with the Portland community at large, to show that we are a strong and resilient city, and that we can come together to restore our vibrant streets so that people can feel safe to explore and help our businesses thrive.” Kris Carico, CEO of SOLVE echoes his sentiments stating, “SOLVE prides itself on offering a safe space for anyone who wants to make a positive difference in their community. A volunteer litter cleanup brings everyone together because it is a simple activity that all can support. At the end of the day, it’s about caring for the place we call home.” The event will begin at multiple locations throughout downtown, to accommodate the need for social distancing during volunteer check-in, while also allowing for the maximum amount of interested volunteers to participate given group gathering restrictions. The event will follow all SOLVE’s COVID-19 Safety Guidelines including requiring participants to wear a face covering, maintain a minimum of six feet of distance, and only providing sanitized cleanup equipment to volunteers, among other measures. Volunteers will focus on removing large items of litter and debris, while also focusing on picking up cigarette butts that often end up in storm drains and pollute the nearby Willamette River and other waterways. Community members who would like to get involved in the volunteer event should visit solveoregon.org to pre-register. SOLVE is a statewide non-profit organization that brings Oregonians together to improve our environment and build a legacy of stewardship. Since 1969, the organization has grown from a small, grassroots group to a national model of volunteer action. Today, SOLVE mobilizes and trains tens of thousands of volunteers of all ages across Oregon to clean and restore our neighborhoods and natural areas, and to build a legacy of stewardship for our state. Visit solveoregon.org for more information. The Portland Business Alliance is greater Portland’s Chamber of Commerce. Our mission is to create opportunity and advance well-being for all who live and work in the greater Portland and SW Washington region. Our vision is a healthy and resilient business ecosystem. Visit PortlandAlliance.com for more information. The Portland Lodging Alliance is a volunteer-led sub-chapter of the Oregon Restaurant & Lodging Association (ORLA). Members of ORLA's staff will be participating in this event alongside the Portland Lodging Alliance in support of the lodging industry and improving the downtown environment. Contact: Larissa Gordon, 860-942-9108, [email protected] Contact: Larissa Gordon  ORLA Announces Inaugural Participants for New Experiential Learning Program
Wilsonville, OR – The Oregon Restaurant & Lodging Association is excited to announce the 2020 participants for the inaugural Oregon Tourism Leadership Academy (OTLA). Participants begin their first multi-day program experience in Central Oregon, July 22-24. Recruits will go beyond the walls of their businesses to gain in-depth experiences and knowledge that will elevate their passion and excitement for our state’s extraordinary offerings. “We believe we are embarking on a leadership experience which will prove to be transformative for program participants,” said Jason Brandt, President & CEO for the Oregon Restaurant & Lodging Association. “The academy will bring lasting personal and professional benefits to those who participate.” Developed in partnership with Travel Oregon and the Oregon Destination Association, this new experiential learning program is targeted to tourism professionals seeking to polish their leadership and professional skills and make positive and lasting contributions to the state’s tourism economy. An advisory committee of tourism industry representatives helped shape the development of the program through a shared vision of cultivating stronger champions for Oregon's tourism industry. The program consists of four multi-day excursions to be completed over the course of a year. The 2020 program will take place in Central Oregon, Southern Oregon, the North Oregon Coast and the Willamette Valley in the Spring of 2021. Experiences for the second-year class starting in the Summer of 2021 will include visits to Eastern Oregon, the Columbia Gorge, Portland Region, and Oregon’s Mid-Coast Range. ORLA has been intentional in its pursuit of activating industry champions and the OTLA program supports that goal. The academy provides a compounding benefit of bringing people together for learning through experiences and empowering them to make lasting contributions to Oregon’s tourism and hospitality industries. Participants will create lifelong relationships and networking pathways through their connections. Participants of the 2020 Oregon Tourism Leadership Academy:
For more information on the Oregon Tourism Leadership Academy, visit OregonRLA.org/OTLA. ### The Oregon Restaurant & Lodging Association is the leading business association for the foodservice and lodging industry in Oregon, which is comprised of over 10,220 foodservice locations and 2,000 lodging establishments with a workforce of 183,191, and a total economic impact of $13.8 billion in annual sales for Oregon. |
Categories
All
Archives
April 2025
|
RSS Feed
Membership |
Resources |
Affiliate Partners
|
Copyright 2025 Oregon Restaurant & Lodging Association. All Rights Reserved.
8565 SW Salish Lane Suite 120 | Wilsonville, OR 97070-9633 | 503.682.4422 | 800.462.0619 | Contact Us
Site Map | Accessibility | Privacy Policy
8565 SW Salish Lane Suite 120 | Wilsonville, OR 97070-9633 | 503.682.4422 | 800.462.0619 | Contact Us
Site Map | Accessibility | Privacy Policy