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Leveraging Oregon’s Leadership in the Sports Ecosystem to Boost Workforce Opportunities This July, the World Athletics Championships come not only to the United States for the first time, but to Oregon. We are a leader in track and field with Hayward Field consistently hailed as an elite track and field venue, but we are also a global leader in the “sports adjacent.” In the area forming Eugene to Bend to the greater Portland area, there are over 800 sports apparel companies and thousands of sports related manufacturers, therapists, coaches, semi professional and professional athletic teams, Olympic trials, skiing, outdoor adventure, mountains, rivers, fields, venues, hopes, and dreams. Where else in the country can you engage in the quality of recreation and athletics, live in the region where those amenities already exist, and make a living at the very activity that brings us joy? When the World Athletics Championships meet later this month, they bring with them media opportunity from around the globe. We have a rare opportunity to tell the world that Oregon is much more than Nike, Hayward Field, Portland Thorns, and Trailblazers. We are a state dedicated to sports and everything that supports those sports. That is why ORLAs’ Hospitality Foundation (OHF) has partnered with the Portland Business Alliance (PBA) to bring into focus the major impact that sports and recreation have on the economy and workforce of Oregon. As OHF is digging deep into workforce development for our industry, it seemed logical that we needed a voice at the table to be a part of this important work. PBA has completed an economic analysis and is in the process of naming what we will eventually promote as a brand for Oregon’s sports related economy, but what good does a bunch of data do except tell us what we already know? The truth is, not everyone knows, and we are going to tell the world. This is about, creating awareness for existing investment and attraction of additional sports opportunities. We need to engage in legislation at every level of government to get traction for investment in our state and local sports economies. From workforce development to infrastructure, it is time to leverage our leadership in outdoor recreation and sports and and get creative with how we use it to make everything in Oregon more attractive and inclusive. While we are unsure exactly how the messaging will be employed, we know that the powerful information this provides us would be lost if we don’t use it to leverage into real actionable help for our restaurants and lodging partners in Oregon. How can we use this information to bring economic relief to workforce development, engage housing initiatives, affect transportation, food security, lift BIPOC, LGBTQ+, and women-run business voices, help with houselessness, mental health, and addiction and recovery services? Right now we are meeting and talking through how to use this data to best affect the State of Oregon. Watch for more information on the analysis and branding as we welcome the world into our homes for the World Athletics Championships. Let’s be ready to tell the narrative that Oregon is the leader in sports, outdoor recreation, and the opportunity it provides us all. | Ken Henson, Vice Chair, Oregon Hospitality Foundation This article originally published in the July issue of ORLA Magazine.
 The Oregon Hospitality Foundation (OHF), in conjunction with the Oregon Restaurant & Lodging Association, supports a career technical education program called ProStart. This national curriculum is available to all schools in Oregon interested in growing their culinary and restaurant management programming for high school students. The Foundation is fortunate to work with many hospitality industry mentors integrated with this program. We interviewed four of these mentors who shared their stories about how they got involved with ProStart here in Oregon and continue to inspire our students to jump into the hospitality industry.
Josh Archibald, Executive Chef, Tillamook Creamery Mentor, Seaside High School OHF: What motivated you to get involved as a ProStart mentor? Archibald: I was drawn to the program for a few different reasons. I actually graduated from Seaside High School in 1999. I took a simple Home Economics class, but no further food education or hospitality courses were offered at the time. I went on to continue cooking and eventually attend culinary school, but if I had the opportunity to be exposed to a program like ProStart, it would have provided better guidance in my own career path. From an operations standpoint, we were wise enough to recognize the need for skilled restaurant labor in our local community far ahead of the curve. We knew that investing in the program and its students would be not only beneficial to our own operations, but perhaps even the restaurant community in our tourism-based, beach economy. While that was absolutely part of the decision to support the program, it also goes along with the fundamentals of cooking for a living, and we’re able to provide opportunities to teach the next generation of culinarians. One of the most valuable things about the program is that even if a student decided to pursue another career path, the lessons it teaches are good life skills that are important for a life of feeding themselves, and the people they love. OHF: What value can someone from the restaurant industry bring to the classroom? Archibald: I think by having access to industry experts, students can see the vast opportunities available to them in our field. At their impressionable age many think of the hospitality industry as just a hotel or pizza shop. While there is nothing wrong with that, they haven’t been exposed to much beyond their local community. Access to industry experts helps them understand our industry better, and the broad career paths offered within the field of hospitality–whether that means food stylist photographer or cruise ship concierge and all of the in-betweens. As an industry, our possibilities are endless, and giving students a glimpse into that can have huge benefits. OHF: What experience do you have of hiring ProStart students? Archibald: We were fortunate, especially in the years of our back-to-back state championships, to have great success in not only hiring, but retaining some of our students. It was a great way for us to source colleagues that we already had a relationship with, and in turn, who already knew us and our expectations. The timing of the tourism “season” works really well for their seasonal employment, and if they returned to the program in following years those students were already showing vast improvement in knowledge and leadership skills and became even larger assets to the program. As an industry this program can be one of our greatest solutions to continued workforce struggles as it allows us to teach, inspire, and cultivate the people that will run this industry in the future. Chef Michael Thieme Mentor, North Eugene High School OHF: What were you able to bring to the classroom as an industry member? Thieme: I bring my knowledge and experience. I’ve been a mentor working with Miho (ProStart instructor) for 19 years. And even when we weren’t in the competition, we still worked with the students on development of their skills. It’s kind of like, when we're in the classroom and we're preparing for a competition, it's more than just a competition. It’s also about how you market yourself and get your resume built. I try to get the students to do their part. It's their competition and so they need to create it and they need to build it– I just guide them and tell them where I think things are good and what we need to work on. I also try to give them a reality of what the industry is like. They learn how to be a team player and understand there's ups and downs throughout our process, so we have a lot of meetings to talk about those things and how to receive feedback. OHF: What experience do you have in hiring ProStart students? Thieme: I’ve hired many of them. When I was the Executive Chef at the Valley River Inn, we practiced there, and a lot of those students became employees. In fact, one of them just opened a restaurant of her own, and another just graduated from the culinary school at Johnson & Wales University on the East Coast. I've sent people all over the place and I keep in touch with them. Some of them gravitated towards management, in fact, one student worked his way up to be restaurant manager at the hotel and he continues to work in the industry to this day. OHF: What would you say is the most rewarding part of being a mentor? Thieme: Seeing the students grow. There are so many that come in not knowing much or anything really, except they have a desire and it's initiated. I used to tell them ‘your DNA is going to change when you go through this process. And when you come out the other side, you'll be a different person.’ Some are so shy and timid, and they don't have a lot of self-esteem. To see them come out saying, ‘wow, this was a great experience and I know so much more’ really sets them up for life and beyond. ProStart is great for the restaurant industry but it’s also great for creating and helping people get into a whole bunch of different professions. ProStart has been a great vehicle to allow me and allow the students to actually achieve some huge goals in life. Not to mention, they know how to cook, and they know how to feed themselves at the end of the day. I couldn't do this without Miho, she is awesome! It really takes the two of us. Will Leroux, Brewmaster, Public Coast Brewing Mentor, Seaside High School OHF: How did you get involved as a mentor for the ProStart culinary program? Leroux: I kind of fell into it. When I first started working in Cannon Beach, I worked with Chef John Newman, who actually taught the culinary class at the high school, and he asked me to help with the class and do some mentoring and teaching with him. John helped with the team a couple of years until he opened his own restaurant, and then he asked if Josh (Archibald) and I would do it. We actually liked going in and helping out with the kids and doing extra things, so it kind of just fell into place. OHF: How does this program help prepare students for a job in hospitality? Leroux: Teamwork is the biggest part of it. The thing with ProStart is that the kitchen really is a team. I played sports in high school and the teamwork part of it is having each other's backs. It's achieving something together as a group. I think the cool thing about it, is a lot of these kids aren't the athletic kids. They’re the kids that may have problems at home, where life hasn't given them a good hand of cards, you know. So, for them to be able to have something to work on with other people, and to trust other people–and us as mentors–was a big deal. That was worth every bit of it. When we prepped for the competitions, we’d try to do things that didn’t seem possible. We figured out a way to make a consummate in an hour. We made marshmallows by hand with a little hand eggbeater, just to make them see that there are possibilities and a way to do things that aren't always the norm. OHF: What are some lessons students can learn from industry mentors? Leroux: Leadership, accountability, teamwork and just being a good human. This was one of the highlights in my life and the fact that we were able to be successful and to share that success with those kids was pretty amazing too. The company that I work for is super, super supportive of the program as well. The class at the high school didn't have a lot of funds, so my company backed it up a huge amount, helping pay for all the food. If somebody is going to be a chef mentor, they need to integrate those kids into their kitchens. This industry can teach them a trade that they can then go out and use in their immediate adult life. Where most people would have to acquire an education in a college or trade school, these kids are able to walk out of this program and have an opportunity to get hired almost anywhere in any kitchen with skills. Andrea Loeffler, ProStart Instructor, Forest Grove High School Former Mentor, Tualatin High School OHF: What motivated you to originally get involved as a mentor? Loeffler: I was asked by a coworker of mine at the time if I wanted to take her place of mentoring as she could no longer commit. I thought it would be something I would do once and then move on, but I ended up mentoring for about 12 years. I worked with Heidi McManus where she teaches at Tualatin High School. I really enjoyed the break from the busy kitchen to just slow down a bit and get to know the students and teach them new skills. It was fun to watch the students each year learn and grow and become passionate about food. The time I spent in the classroom mentoring students prepared me for my own career change to run my own culinary program at Forest Grove High School. I would say I gained more from my mentoring experience than I ever thought possible. OHF: How valuable are mentors in helping provide real-world experiences to students? Loeffler: Now that I have been on both sides of this (past mentor-current teacher) I see how industry mentors help the teacher and the students greatly. Industry mentors give a real glimpse into what working in the industry is really like. Just by their drive and passion for food that they bring into the classroom, they really can get a group of students excited about food and working hard for what they want in life. It is great to share another Chef’s journey to success or skills they have to share with the students. We all took different paths to get to where we are, and I think it’s important for students to hear that. OHF: What are some ways industry members can get involved with ProStart? Loeffler: There are many ways industry professionals can contribute to the classroom as a mentor. Guest speakers are invited to the classroom to share knowledge on their subject area of expertise. Chefs and restaurant owners donate their valuable time and space to allow kitchen tours for students. Chefs that take the time to let students job shadow or do internships are invaluable. There is really no mentoring effort too small. Our students are excited and grateful to see, hear, and experience any knowledge industry professionals have to share. ProStart® is a nationwide career technical education (CTE) program supported by the Oregon Hospitality Foundation that involves approximately 4,000 Oregon high school students from 40 schools around the state. Mentors provide overall support for ProStart students and help students make a real-world connection to their goals and the future. Visit OregonRLA.org/prostart for more information. | Courtney Smith, Oregon Hospitality Foundation, and Lori Little, ORLA  "Success is not final; failure is not fatal: it is the courage to continue that counts." - Winston Churchill
AMAZING! Though pandemic challenges continue, I have been in awe of our industry partners and how you have not only ‘pivoted’ but also swiveled, spun, and inverted in order to innovate and rise above them. In the midst of all this, I feel especially grateful to the many who have given volunteer time, energy, and funding so that the Oregon Hospitality Foundation could innovate workforce, training, and philanthropy programs to help support those challenges. Looking back over the past 17 months, below are a few highlights of what we have accomplished together so far (you can also watch our short video at bit.ly/OHFweR): WORKFORCE
TRAINING
PHILANTHROPY
Though the last 17 months have been tougher than any of us might have imagined, I hope that you too are encouraged by these programs and what you, your teams, and our industry have accomplished via sheer tenacity and amazing innovation. Please join me as you are able with expressing gratitude to the following, including my incredible ORLA teammates, who helped make these programs possible: OHF Board of Directors:
Takeout & A Movie: Funding Restaurant Efforts to Feed Those with Food Insecurity
ProStart: Supporting the Needs of Oregon’s Culinary Career & Technical Program’s Teachers and Students
Providing Service While Supporting Safety Course: Assisting Hospitality Employees to Address Pandemic Related Guest Service Challenges
Dine Local Campaign: Celebrating and Supporting Oregon’s Restaurants
Restaurant Week: Honoring the Resilience & Positive Energy of Oregon’s Restaurant Industry
Hospitality Help Fund: Providing Relief From the Pandemic’s Impact on Oregon’s Hospitality Industry and Resources for Recovery
Friends of the Foundation: Supporting OHF’s Mission Work and Operational Needs
Thank you for your continuing support. | Wendy Popkin, Oregon Hospitality Foundation ONWARD! “Life is like riding a bicycle, to keep your balance, you must keep moving.” – Albert Einstein About Wendy Popkin is the Executive Director of the Oregon Hospitality Foundation, a nonprofit 501c3 dedicated to providing educational, training, and philanthropic support to Oregon’s restaurant, lodging, and tourism industry. Wendy is a 35+-year career veteran who describes herself as “fanatically enthusiastic about helping others enjoy the same type of fabulous career opportunities I have enjoyed in the hospitality industry.” OregonHospitalityFoundation.org Workforce Challenges Need Smart Strategies, Partnerships
per·fect storm noun “a particularly bad or critical state of affairs, arising from a number of negative and unpredictable factors” (i.e.) "the past two years have been a perfect storm for the travel industry" Oxford Languages. Truth, Google it! Oxford actually used our industry as an example of how to use the phrase “perfect storm.” With more people becoming vaccinated, many operators felt great relief and were optimistic as customer demand continually, and in some cases monumentally, increased. Meeting this sudden ramp up would have expected challenges, of course, but few could have predicted that the biggest challenge was yet to come. Hiring staff! Workforce Challenges. Hospitality is not the only industry struggling to hire and, in fact, we were experiencing difficulties pre-pandemic as well. But as one of the most battered by closures due to the pandemic, we are also among the hardest hit by hiring challenges. Few things can hamper economic recovery, or be more frustrating, than being unable to meet customer demand when there is facility capacity, but lack of workers to fulfill the need. While there is not a treasure map of where to find ready to work employees, and/or how to keep them, there are best practices and resources identified that I hope are helpful. Not One Strategy But Many. In the short term, partners have experienced some success by raising pay, offering hiring and/or length of term bonuses, creating referral programs, and offering housing stipends. Other tactics are proven to also strengthen appeal. These include: Advertising starting rate and pay raise potential IN your ad. Failure to do so is cited by jobseekers and recruiters as the number one reason for lack of response. One successful employer actually advertised their starting rate on their company vans! Decreasing amount of time between paychecks. Some operators are even paying daily, many at least weekly. Emphasizing advancement opportunities and management support for career growth IN your ad. We have lost many veteran associates to other industries that could keep them employed during the pandemic when we could not. Those unfamiliar with our industry often do not understand the rapid career trajectory hospitality offers. Guaranteeing shifts, even if demand is slower. One lodging operator shared that after analyzing their P&L, they realized that it was less expensive for them to keep seasonal employees on payroll during winter than to go through re-hiring and/or being forced to keep rooms unoccupied due to lack of staff. They planned to use the time to cross-train and focus on quality and service projects they never have time to do in summer, which will likely increase their Tripadvisor ratings for an even higher payback! Promoting your company’s value system. Lockdown created time for many to reflect about their own ideals and how they want to spend their time. Are you a Certified B-Corp, do you support local philanthropic needs, are your business practices environmentally sustainable, do you hire people who have disabilities, do you pay employees to volunteer a few hours of their time? Recruiters note company culture is increasingly important as a deciding factor. For a good example of how to amplify culture, check out Elephants Deli’s hiring page at Elephantsdeli.com/about/careers. Telling it like it is. On your hiring page, feature a few two-to-three-minute videos from actual employees. These do not need high production value, in fact, phone-recorded videos can be more credible. Focus on describing what the actual job is responsible for, what they like about working for your company, and even what the challenges are. Keeping it real is essential. Bandon Dunes needed golf course maintenance staff and received support from the Southwest Oregon Workforce Investment Board to create this recruitment video: youtu.be/3SJ_GZ95pvM. Though more highly produced than your company might need, you can see how effective this first-hand narrative approach can be. Leveraging online training resources. The American Hotel & Lodging Educational Institute (AHLEI) offers online training at AHLEI.org/lodging to orient entry-level employees to their new roles before conducting on-site training. This approach can reduce the amount of supervisory training time needed and make the new hire more comfortable, increasing their desire to stay. Courses include front desk representative, kitchen cook, housekeeping attendant, restaurant server, and more. AHLEI and the National Restaurant Association also offer skill-building courses to help enthusiastic employees progress towards supervisory roles, while still working in their current position; visit ServSuccess.com for more information. Remember that your foundation, the Oregon Hospitality Foundation (OHF), also offers two online guest service courses–one which is specific to the pandemic’s service and safety challenges–at OregonGuestService.com. Getting to know your local WorkSource Oregon agencies who work directly with jobseekers. Funded by your taxes and therefore offering no fee assistance, these teams are dedicated to “…to effectively respond to workforce challenges through high-quality services to individuals and businesses, resulting in job attainment, retention, and advancement.” Do more than just place an ad with the office. Developing a relationship can have a big pay-off with support most hospitality employers do not even realize is available. Visit Worksourceoregon.org/about for more information. The Big Picture. When I wrote about this idea a few years ago, the strategy seemed like an interesting idea. Now it feels like an essential strategy in order to build a labor-source pipeline such as the healthcare, IT, and construction industry has done. How? Flex our collective economic and hiring impact, and gain attention from local workforce boards. The purpose of Oregon’s Workforce and Talent Development Board (Oregon.gov/workforceboard) is to “Advance Oregon through meaningful work, training, and education by empowering people and employers.” Its nine regional development boards identify the most economically impactful employers in their local communities and offer tremendous strategic and financial support to create tactics that help meet these employers’ needs. Find your local workforce development board at bit.ly/9-LWDB and see what industries are currently regarded as major sectors. You will find the hospitality industry is regarded key in only one of Oregon’s nine regions thus far. Until and unless the hospitality industry is recognized for the important economic role it has in the other eight regions, hiring, training, retaining, and advancing employees will continue to be our struggle alone, rather than engaging the expertise and funding support that Oregon’s workforce system offers. In fact, as a pilot program, OHF, in partnership with the Oregon Coast Visitors Association and with assistance from workforce board leader and ORLA member Zack Poole (Pig-n-Pancake), has built a growing relationship over the past four years with Northwest Oregon Works (NOW). This workforce development board serves Clatsop, Lincoln, Tillamook, Benton, and Columbia counties. Thanks to these efforts and NOW board support, the Leisure and Hospitality Industry has recently been recognized as a major sector, the first region in the state to do so. To understand more about the positive impact of this collaboration, read more at bit.ly/OHFwbpr. Weathering the Storm. While navigating through current workforce challenges, plotting a course toward an easier route can be feasible. See additional resources and learn more from OHF’s recent webinar, “Accessing Resources to Help Support Your Workforce Needs” at bit.ly/webinar052521. I welcome your ideas, questions, and comments. Reach me at WPopkin@OregonRLA.org. | Wendy Popkin, Oregon Hospitality Foundation Wendy Popkin is the Executive Director of the Oregon Hospitality Foundation, a nonprofit 501c3 dedicated to providing educational, training, and philanthropic support to Oregon’s restaurant, lodging, and tourism industry. Wendy is a 35-year career veteran who describes herself as “fanatically enthusiastic about helping others enjoy the same type of fabulous career opportunities I have enjoyed in the hospitality industry.” OregonHospitalityFoundation.org  NW Oregon Works Identifies Hospitality Industry as Major Sector of Economy
FOR IMMEDIATE RELEASE: May 10, 2021 Contact: Wendy Popkin, Executive Director Oregon Hospitality Foundation 503.331.7528 | wpopkin@oregonrla.org Wilsonville, OR – NW Oregon Works, one of nine regional workforce boards in the state, is the first to identify the hospitality industry as a major sector of their regional economy. The state’s workforce boards are entrusted with state and federal dollars to connect job seekers with training and certifications to meet industry demands. A map of the workforce board regions can be viewed here. “The strategic funding and priority decisions our board makes are based on employers’ workforce needs in our communities and positive outcomes an industry can contribute,” said Heather DeSart, Executive Director of NW Oregon Works, which supports Benton, Columbia, Clatsop, Lincoln, and Tillamook counties. “The Oregon Hospitality Foundation and the Oregon Coast Visitors Association worked hard over the past three years to help us understand the range of diverse employment opportunities the hospitality industry can offer to our residents, as well as the important role it has as an economic driver.” Oregon’s hospitality industry remains the second largest private sector industry behind health care, yet many of its employers are experiencing the workforce recruiting challenges incurred by COVID’s impact, as are other consumer-facing businesses. The industry’s positive impact on local and state economies, and its ability to provide a low barrier to entry for first-time and less-skilled job seekers who can gain experience and a high opportunity to advance, make the hospitality industry’s recovery critical as part of Oregon’s overall pandemic economic recovery plan. “Our foundation’s mission is to support the workforce, education, and philanthropic needs of Oregon’s hospitality industry,” said Wendy Popkin, Executive Director of the Oregon Hospitality Foundation. “We use a variety of tools including nationally accredited certifications that help provide a skills-based pathway from entry level positions to executive positions that pay six figures. We are thrilled about this growing collaboration with NW Oregon Works and its agency partners to serve beside the Oregon Coast Visitors Association (OCVA) as conveners for our sector’s strategies.” Addressing workforce shortages is commonly a team lift involving key stakeholder organizations reliant on a steady flow of both job seekers and job openings. As part of this new strategy, expert education partners are also involved such as Chemeketa Community College who offers all its hospitality course and degrees online, and the National Restaurant Association and the American Hotel & Lodging Association Educational Foundation who have received and administered numerous grants from agencies such as the Department of Labor. “OCVA’s major role in the coastal tourism industry is to align and support partnerships between communities and partner resources,” said Arica Sears, Deputy Director of the Oregon Coast Visitor’s Association. “The recent identification of leisure and hospitality as a major sector speaks to the collaborative and forward-thinking partners that NW Oregon Works and the Oregon Hospitality Foundation are, and we couldn’t be more grateful.” Workforce shortages continue to be cited by restaurant and lodging employers as the number one issue facing their business. The Oregon Hospitality Foundation will host a webinar highlighting tools and partnerships that can assist with these challenges on Tuesday, May 25th from 2-3:30 p.m.; learn more and register here. For more information on the efforts of the Oregon Hospitality Foundation please visit OregonRLA.org/foundation. ### The Oregon Hospitality Foundation, a nonprofit 501c3, strives to support the workforce, education, and philanthropic needs of Oregon’s hospitality industry, Oregon’s second largest employer, which before COVID-19 provided over 180,000 paychecks to working Oregonians.  A New Training Tool Can Help
A picture is worth a thousand words. Excited and Cautious, Ready and Scary sums up the attitude of guests who may soon be walking through our doors for the first time in a year. Increasing numbers of home-bound travelers are tentatively scheduling vacations while many take-out diners seek to enjoy a meal somewhere inside other than home. Still, top of mind for most people who have stayed home since the pandemic’s first lock-down is safety. Tripadvisor's research on travelers’ booking criteria in 2020: 92% said “Cleanliness is the most important factor in selecting accommodations.” According to an OpenTable survey, a high percentage of consumers indicate that they make their dining choices based on the comfort level they have with a restaurant’s safety protocols. YOU may be confident about the procedures you have put into place, but how can you help make your potential customer feel comfortable enough to venture out for the first time? Research shows that how you communicate pre-arrival is exceptionally important to ease concern. Best Practice: Just as you have probably expressed on your own website, both Tripadvisor and Yelp have added space for businesses to describe their Covid safety practices. Balanced messaging is important, however. Having an enjoyable experience is, as it always has been, the motivation for travel and for dining out. While using the word ‘contactless’ can convey a good safety practice, might it also sound sterile to someone who is yearning to break out of forced isolation? Describing what guests can expect in terms of safety and enjoyment is consistent with hospitality that distinguishes a property. Read remarks from a few properties that are highly ranked, and you will notice comments such as, “though the confirmation said that amenities could be limited, we appreciated they told us that the pool was available by reservation so social distance could be maintained and we could still use and enjoy it....” Or, perhaps, “because of Covid, while it wasn’t the same busy and high energy atmosphere we had previously enjoyed, our server went out of his way to be extra-friendly and the food was as delicious as always so we will continue to return." Emphasizing that you seek to provide both a safe and enjoyable atmosphere is the balance that many customers seek not only to make, but to keep, their reservation. Ensuring that guests experience both will boost confidence and return intent. What If? Have we ever been as aware of the CDC or FDA as we all are these days? With this kind of emphasis, you can anticipate that many guests will be very observant about how closely your team follows recommended safety practices and even compare yours to other locations they have visited. Being a germaphobe is not as nerdy as it used to be. A friend shared with me that, after observing how hastily a bus person wiped down the table when a diner left, she decided not to stay because it did not seem very thorough for Covid cleanliness concerns. Another friend told me that they chose a hotel based on the property’s Covid Safety Health Pledge. After noticing some cobwebs in their room, however, they felt nervous about how closely that pledge was followed, and they regretted their travel plans. She has not traveled since. I wondered if their reactions might have been different if they had conveyed their concerns to a service person who was able to respond and re-instill confidence? I realized that the situation was similar to any complaint about a misstep and that confidence may have been recoverable if handled correctly. At least there would have been a chance, anyway. The walk away is probably a forever lost opportunity and the potential word of mouth even worse. Best Practice: While cleaning used to be something we did in the background away from guest sight, we now realize that allowing customers to see it in action can be a confidence builder. Seeing is believing. What plans do you have in place with your team members to address guest observations that may be similar to the concerns voiced by my friends? No matter how much we plan and practice, there are bound to be at least a few protocol missteps and/or encounters with highly sensitive guests. Are your associates as confident with words and actions they should take to address a guest’s safety concerns as they would be with typical pre-Covid complaints? Anticipating challenges and preparing credible responses can help repair a guest’s confidence and ensure that your safety goals are met. New Resource: The Oregon Hospitality Foundation, ORLA’s nonprofit 501c3, has just released a new and on-demand video-based training tool, Providing Service While Supporting Safety. The course addresses opportunities like those mentioned above. Four challenging scenarios are portrayed, communication, credibility, compliance, and creating a positive experience. Participants first watch an example of an ineffective service response which results in a negative guest experience. This is followed with narrative coaching and a more effective service approach is portrayed ending with discussion questions. Both restaurant and hotel versions are available, each with helpful worksheets, and both are offered with a Spanish subtitle option. Since time is a premium, scenarios can be viewed individually in less than 15 minutes. Course access is via sliding scale donation, group codes and tracking are also available. See more at OregonGuestServiceSafety.org. What’s next? A recent Destination Analysts report provides rational optimism about our industry’s recovery, with all momentum tied to the lessening of safety concerns. In the February 22, 2021 report, they note “Each week more Americans have been vaccinated as well as know others who have, more trips in the short term appear… As COVID-19 hospitalizations continue to decline after their January peak, Americans’ optimism about the month ahead soared an additional five percentage points in the last week, reaching another record high. Now 44.2 percent feel the pandemic situation in the United States will improve over the next four weeks...” While we all realize that turnaround will take time, earning and retaining consumer confidence in our industry’s safety practices, as well as creating positive experiences, will be essential to continuing momentum. | WENDY POPKIN, OREGON HOSPITALITY FOUNDATION About Wendy Popkin is the Executive Director of the Oregon Hospitality Foundation, a nonprofit 501c3 dedicated to providing educational, training, and philanthropic support to Oregon’s restaurant, lodging, and tourism industry. Wendy is a 35-year career veteran who describes herself as “fanatically enthusiastic about helping others enjoy the same type of fabulous career opportunities I have enjoyed in the hospitality industry.” OregonHospitalityFoundation.org  Why, Where to Begin, and Current Resources
"The really important thing is that we be vulnerable with ourselves and with our teams in asking why Oregon doesn’t look like the rest of the country. We need to understand how we are influenced and make decisions based on biases that we have been conditioned with our entire lives. Recognizing the environment in which we live and operate can at times be a hard pill to swallow. But unless we are willing to challenge our status quo, we will be unable to evolve… and if we aren’t evolving, we are dying off….” Ken Henson, Director of Restaurant Operations, Pelican Brewing Company & Kiwanda Ken’s comment is so powerful to me. Being vulnerable and realizing that many of us lack the perspective and experience necessary to plan, create, and implement programs that encourage representation and participation of diverse groups in our organizations may feel daunting. And, though many of us have the desire, creating welcoming environments that are inclusive also of all guests’ needs is similarly challenging when we recognize that unconscious bias is a reality. What resources are available to help understand these challenges? I asked a few industry colleagues, who have been invested in diversity, equity and inclusion (DEI) work for quite some time, for recommendations and I’m including several of their favorites below. I will be posting more soon on the Foundation’s webpages. ACKNOWLEDGING THE NEED FOR STRATEGIC DIRECTION AND INVESTMENT Oregon history: why do we find ourselves where we are? Dawnielle Tehama, executive director of the Willamette Valley Visitor’s Association recommends this article to help everyone understand the history behind and the extent of bias which continues to present challenges in our state: https://bit.ly/RHofPDX. “Oregon is often touted as the most liberal State in the union, but the state continues to crawl from its deeply racist history…. In 1844, the provisional government of the territory passed a law banning slavery…. Any black person remaining would be flogged publicly every six months until he left. Five years later, another law was passed that forbade free African Americans from entering into Oregon.” Even as recently as 2016, “Portland is the whitest big city in America, with a population that is 72.2 percent white and only 6.3 percent African American… Because Oregon, and specifically Portland, its biggest city, are not very diverse, many white people may not even begin to think about, let alone understand, the inequalities.” Understanding unconscious bias – This exercise, a free online tool from Harvard’s Project Implicit®, can help team members understand the term and how, despite best intention, most of us do have unconscious bias which affects the way we perceive, approach, and respond to those who are different than us. The surprising results of these tests often convince participants about their own need for training assistance and may help create buy in: Implicit.harvard.edu/implicit/takeatest. SUCCESSFUL MODELS Company culture first – As the Director of People & Culture for Kimpton’s Portland properties, Alex Thompson is intrigued with successful DEI hiring, mentoring, and company culture models. He notes “While Slack is about as far away from hospitality as you can get and this article is a few years old, the principles are exactly the same. Key points include, ‘…the absence of a single diversity leader seems to signal that diversity and inclusion aren’t standalone missions, to be shunted off to a designated specialist, but are rather intertwined with the company's overall strategy.’” https://bit.ly/TAslackdiversity Alex says he also appreciates this article, https://wapo.st/3g4nb95, which notes, “DEI-forced training appears to have the opposite of the intended effect, companies need to find more organic ways to communicate values and expectations and influence outcomes.” Intention and result – Ken Henson shared the following with me, “Doing the right thing and wanting equality and inclusion for all isn’t enough. There are studies, such as this article in the Harvard Business Review (https://hbr.org/2001/04/race-matters), which document how and why even the best-intentioned recruiting policies often fail from lack of insight and proper support.” RESOURCES The Multicultural Foodservice and Hospitality Alliance (MFHA), whose mission is to “bring the economic benefits of diversity and inclusion to the food and hospitality industry by building bridges and delivering solutions,” offers a myriad of resources. These include free webinars ranging from ‘Moving Beyond Unconscious Bias with Cultural Intelligence’ to ‘Insights for Building Effective Multicultural Teams during COVID-19.’ Find out more including podcasts, Town Hall meetings, and speakers for hire at mfha.net/category/news/webinars. The American Hotel & Lodging Educational Institute collaborated with MFHA to create a five-part interactive training suite for employees that focuses on unconscious bias with topics that include Understanding Bias, The Impact of Bias at Work, and Dealing with Bias: Ours and Others.’ A Manager’s Training Edition is also available, visit ahlei.org/program/unconscious-bias. Recommended Reading - On Dawnielle Tehama’s extensive list of recommended reading resources she includes this article https://bit.ly/3qmH9AG, written in 2017 and updated July 2020. Topic groups include Talking About Racism, Anti-Racist Facilitation, and The Role of White People in Anti-Racist Work. The Oregon Hospitality Foundation is exploring opportunities to collaborate with statewide hospitality partners, as well as our counterparts in other states, with the intent to create an unconscious bias video training toolkit for Oregon’s frontline hospitality service staff. We will provide updates as we make progress with identifying funding for this project. “Everyone thinks of changing the world, but no one thinks of changing himself.” - Leo Tolstoy In the meantime, I would love to hear of your own favorite resources on these topics, so please feel free to drop me a line! | Wendy Popkin, Oregon Hospitality Foundation About Wendy Popkin is the Executive Director of the Oregon Hospitality Foundation, a nonprofit 501c3 dedicated to providing educational, training, and philanthropic support to Oregon’s restaurant, lodging, and tourism industry. Wendy is a 35-year career veteran who describes herself as “fanatically enthusiastic about helping others enjoy the same type of fabulous career opportunities I have enjoyed in the hospitality industry.” OregonHospitalityFoundation.org  A Family of Hardworking Winners
“Find a group of people who challenge and inspire you, spend a lot of time with them, and it will change your life." – Amy Poehler, actress Many of us who have been around for a while refer to those in our industry as our “Hospitality Family.” The more someone works around those who are committed to service, the more connected and inspired they themselves often become. With the onset of the pandemic, never has the innovative spirit, business savvy, and caring soul of our ‘family’ been so challenged. Our team at the Oregon Hospitality Foundation (OHF) and the Oregon Restaurant & Lodging Association see the daily struggles of our hospitality business partners and have been inspired by the innovative solutions launched in response. Encouraged by these efforts to address their business’ and community’s needs, we too have initiated proactive efforts in support. FOUNDATION INITIATIVES In my last article, I mentioned that the foundation’s Board of Directors took steps to strengthen our organization, including: renaming ourselves the Oregon Hospitality Foundation, expanding our mission to support philanthropic projects, launching new fundraising programs, and creating new training support appropriate to current needs. What’s happened since? New Training We have received requests for training assistance with the unique guest service and communication difficulties currently being experienced because of the pandemic. In response, we are creating an online series of easily digestible micro-sessions that share tips on how associates can provide positive service while still supporting safety protocols. The theme, ‘an ounce of prevention is worth a pound of cure,’ focuses on helping prevent uncomfortable scenarios from escalating and causing unwelcome consequences by anticipating potential scenarios and practicing responses. Topics include;
We are grateful for a grant from Travel Oregon, sponsorship from Dutch Bros Coffee and EPB&B insurance, and our partnership with Togather Restaurant Consulting and VPW Media for their project support. We expect the series to be released in early fall. See release updates at OregonGuestServiceSafety.org. Takeout and A Movie Fundraiser Currently, we have raised and donated money to fourteen restaurants throughout the state who are providing a variety of solutions for helping feed those with food insecurity. Many of these restaurants are working to incorporate ongoing food support as part of their business model. Read more about these folks who are working hard to help change people’s lives by providing them with caring meals in our Champions article on page 16. You can also see a press release summary at bit.ly/OHFhelpawards. Additional awards are still available, see the application at OregonRLA.org/takeoutapp. We also collaborated with Cycle Oregon and Filmed by Bike to present a film festival and Q&A that focused attention on the economic benefits of the hospitality and tourism industry to Oregon’s communities and now our industry’s own critical need for public support. A portion of the event’s proceeds were donated to the Cycle Oregon Fund, a grant program that supports projects including tourism and community projects particularly in rural areas. Education Top of mind for many families are the myriad of struggles encountered in coping with the new demands of virtual education for students, parents, teachers, and our entire education system. We have been actively involved with discovering and creating resources for those who use our workforce training and Career & Technical Education (CTE) curriculum, such as ProStart. One example was our partnership with Rouxbe, an online culinary school for professionals, to provide their academic resources and videos to ProStart schools on a free trial basis and later for reduced fees. We are also seeking sponsorships and grant funding that will enable us to provide online and on-demand videos to support teachers’ virtual curriculum needs. The vision is to feature industry colleagues who will highlight various aspects such as job opportunities, facility tours, career pathways, customer service techniques, new safety protocols in place, and/or offer engaging skill-building demonstrations. Additionally, we are collaborating with Chemeketa Community College, the Oregon Coast Visitor’s Association, and the state’s workforce boards to ensure that quality hospitality training is available and accessible online, particularly for entry-level and supervisory positions. The goal is to help employees ‘hit the ground running,’ in order to reduce onsite training time needed and offer immediate value to employers. RESILIENCE I have yet to find the right words that portray my realistic recognition of the enormity of current challenges, particularly for our industry, nor my optimism that we will eventually recover. However, no one knows how to work harder than our Hospitality Family, so maybe the quote below is appropriate and helps explain my optimism about the outcome of our efforts, together. “As much as talent counts, effort counts twice.” - Angela Duckworth, American academic, psychologist and popular science author HOW YOU CAN HELP Unfortunately, looking toward the upcoming fiscal year, the foundation anticipates a 75 percent drop in revenue due to contract and sponsor funding reductions from affected partners. Your in-kind and financial contributions are greatly appreciated so that we may sustain and continue our good work. You can donate today at bit.ly/OHFDonation. Thank you. | Wendy Popkin, Oregon Hospitality Foundation About Wendy Popkin is the Executive Director of the Oregon Hospitality Foundation, a nonprofit 501c3 dedicated to providing educational, training, and philanthropic support to Oregon’s restaurant, lodging, and tourism industry. Wendy is a 35-year career veteran who describes herself as “fanatically enthusiastic about helping others enjoy the same type of fabulous career opportunities I have enjoyed in the hospitality industry.” OregonHospitalityFoundation.org  PORTLAND, Oregon– Updated August 3, 2020 – While the COVID-19 pandemic is affecting everyone, the hospitality industry was the first hit by closures and one that has been especially devastated by its impact. The Oregon Hospitality Foundation(OHF) is proud to announce awards to fourteen restaurants throughout Oregon that responded to the incredible need for food by creating innovative programs to help feed their communities – from essential workers to unemployed restaurant staff and food-insecure neighbors. In addition to the generous support from the Grubhub Community Relief Fund, OHF will donate a percentage of proceeds from its virtual event series, Takeout & A Movie, to support restaurants and tourism partners across the state that are making a difference in our communities.
According to the Oregon Restaurant & Lodging Association, as of April 2020 81% of restaurant employees (approximately 127,000 people in Oregon) had been laid off or furloughed. “Being of service is at the heart of the hospitality industry,” said OHF Executive Director Wendy Popkin. “The Oregon Hospitality Foundation is proud to help raise funds and contribute to family-owned restaurants across the state who are stepping up to feed people in their communities.” OHF Hospitality Help Fund Restaurant Awards The following Oregon restaurants received funds for their ongoing work to feed frontline workers, food-insecure citizens, and unemployed service industry professionals:
About Oregon Hospitality Foundation The Oregon Hospitality Foundation (OHF) was established in 1992 and is a nonprofit 501c3 that supports the charitable relief needs and ongoing educational and training requirements of Oregon’s Hospitality industry. OHF’s partners include restaurants, lodging, attractions and other tourism businesses and organizations throughout Oregon. Recently, OHF created the Oregon Hospitality Help Fund as an emergency relief fund to raise money for its hospitality partners whose businesses and employees are struggling during the pandemic. To date more than ten restaurants have received funding to donate an estimated 11,500 meals. Oregon restaurants interested in applying for these funds can complete an online application here. For more information about supporting our work with a donation or sponsorship, please follow us on Facebook and Instagram. Media Contact: Lisa Hill, lisa@lisahillpr.com, 503.730.8055  Help promote the event by sharing in your social media channels! Event proceeds benefit the Cycle Oregon Fund which provides grants to Oregon’s tourism-dependent rural communities struggling during the pandemic PORTLAND, Oregon – July 8, 2020 – The next Takeout & A Movie event, hosted by the Oregon Hospitality Foundation (OHF), will feature an interactive livestream YouTube event with bicycle adventure films from Filmed by Bike, an Oregon-produced film festival on Sunday, July 26 from 6-8 p.m. This adventure-packed movie night will take arm-chair travelers and bike enthusiasts to the far-reaching edges of the globe as international filmmakers document cyclists exploring the rugged open road. Event proceeds will benefit the Cycle Oregon Fund, which provides grants to Oregon’s rural tourism-dependent communities that are struggling during the pandemic and the Oregon Hospitality Help Fund, which supports the training and philanthropic relief needs of Oregon’s tourism and hospitality industry. “The pandemic has postponed many larger outdoor events in Oregon, like Cycle Oregon, and we need to do what we can to support the hospitality businesses in rural communities that depend on tourism dollars,” said Steve Schulz, Executive Director of Cycle Oregon. “Our partnership with OHF and Filmed by Bike shows just how strong we can be when we collaborate on a community-based solution.” TAKEOUT & A MOVIE Event Details
The Filmed by Bike team has gathered some of their favorite Oregon cycling routes and encourages you to explore the state by two wheels and support the restaurants, hotels and attractions that have been deeply impacted by the pandemic. “Our first Takeout & A Movie event in May raised enough money for our restaurant grant recipients to fund an additional 11,500 meals to help feed people in need in communities across Oregon,” said Wendy Popkin, Executive Director of the Oregon Hospitality Foundation. “Now, we are focused on raising awareness of the pandemic’s effect on travel and its impact to Oregon’s rural communities by partnering with Cycle Oregon. Enjoy a ride or hike during the day, order takeout from your favorite restaurant, and then tune in to experience exciting adventure films from your own living room.”
About Oregon Hospitality Foundation The Oregon Hospitality Foundation (OHF) was established in 1992 and is a nonprofit 501c3 that supports the charitable relief needs and ongoing educational and training requirements of Oregon’s Hospitality industry. OHF’s partners include restaurants, lodging, attractions, and other tourism businesses and organizations throughout Oregon. Recently, OHF created the Oregon Hospitality Help Fund as an emergency relief fund to raise money for its hospitality partners whose businesses and employees are struggling during the pandemic. For more information about supporting our work with a donation or sponsorship, please visit www.oregonhospitalityfoundation.org and follow us on Facebook and Instagram. About Cycle Oregon Cycle Oregon is a nonprofit organization dedicated to transforming individuals and communities through bicycling. For riders who want an unparalleled Oregon bicycle experience at their own pace, Cycle Oregon hosts a series of fully supported rides that offer a unique perspective of the state, all the while managing every last detail. Proceeds from events go to the Cycle Oregon Fund, which to date has resulted in 325 grant awards totalling over $2.3 MM for Oregon communities. For more information, please visit www.cycleoregon.com. About Filmed by Bike Festival Filmed by Bike was founded in 2003 by Ayleen Crotty as a Portland film festival to celebrate the local cycling and filmmaking community. This year, the festival celebrates its 18th year with a successful touring film program as well as a weekend-long interactive YouTube Livestream event in September. For more information please visit www.filmedbybike.org. Media Contact: Lisa Hill, lisa@lisahillpr.com, (503) 730-8055  Oregon Hospitality Foundation Awards Funds to Support Restaurants’ Charitable Work “Innovation is the ability to see change as an opportunity, not a threat” - Steve Jobs Restaurants are selling groceries, hotels and airlines are relaxing cancellation policies, breweries and distillers are making home deliveries, and most everybody has become proficient with unmuting/muting themselves for Zoom meetings. As our partners have sought to quickly adjust to shifting conditions with innovative solutions, so has your foundation. With the March 16 ban on indoor dining and large party gatherings, the ensuing stay at home order, and the sudden and staggering layoffs that followed, we realized that our role as Oregon hospitality industry’s nonprofit could also evolve. Expanded Purpose and Creating Opportunities We felt that seeking grants and collaborating with philanthropic donors could potentially enable us to offer financial relief and direct technical support to our partners. Before we could proceed with these strategies, we had to legally expand our purpose to include charitable support. On March 31st, the foundation’s Board of Directors met to approve an additional philanthropic focus to our mission and expanded our Articles of Incorporation filed with Oregon’s Secretary of State. A New Name In the same meeting, the board approved a new name for ORLA’s Education Foundation which would better reflect the diversity of partnerships that our workforce, educational, and now philanthropic projects include. Meet the Oregon Hospitality Foundation (OHF)! The resolution was approved the following week by ORLA’s Board of Directors. OregonHospitalityFoundation.org Big Hearts and New Partnerships Even with restaurants having to lay off staff and either close operations entirely or quickly pivot to the takeout/delivery model, I was inspired, though not surprised, by the focus they also had to help support their community’s food needs. Without work, and with unemployment benefits slow to arrive, there was suddenly an overwhelming number of people experiencing food insecurity. I noticed how many restaurants were rising to meet those needs by offering meals–many of which were funded from their own dwindling cash reserves. Simultaneously, I became aware of a virtual benefit for theaters. It was hosted and streamed online by filmmakers from PHOENIX OREGON and I participated. I fell in love with the film’s premise, its encouraging message, and the portrayal of one of the movie’s central characters, a chef, who epitomized the entrepreneurial and passionate nature of many restaurateurs. (If you have not seen it yet, I highly recommend: PhoenixOregonMovie.com). I reached out to Annie Lundgren, the producer, to see if she was interested in collaborating on something similar for the food industry. Just a few quick weeks later, we were launching the foundation’s first fundraiser, Takeout & A Movie. This joint effort, which ran from May 7-17, was a benefit for restaurants who were serving meals to our front-line heroes and to those experiencing food insecurity. It was conceived with triple benefits in mind—drive takeout throughout the state, donate cash to eligible restaurants and provide work for their employees, and provide meals. Response was strong; see a story run by KOIN 6 TV at bit.ly/KOIN6TakeoutStory. Over 650 tickets were sold. Comments from ticket purchasers were heart-warming and included:
The event has not only resulted in new relationships that will help us create additional fundraisers but has been an amazingly rich and grounding experience for me personally. I have had the privilege of working with so many kind and generous people who are passionate about their work, while helping others, and who prove that #StrongerTogether is much more than a hashtag. Immediate Results The foundation felt it important to use 100 percent of proceeds the OHF received from the Takeout promotion to benefit eligible restaurants because we wanted to make a significant impact with our first fundraising effort. Thanks to ticket sales, contributions from individuals and the Oregon Hospitality Foundation, and a generous donation from Grubhub, we were able to provide funds for an estimated 11,500 meals to restaurants who are committed to supporting our frontline heroes and those experiencing food insecurity. First Award Recipients We’re happy to announce the first ten recipients of our fundraising effort. More awards, made to restaurants throughout the state, will soon follow along with an announcement of our next movie fundraiser. Thank you for your support!
See the press release for full details at Oregonrla.org/hospitalityhelp. Also, at press time, there were still funds available to award. If you, or anyone you know, fit the criteria please apply at Oregonrla.org/takeoutapp. Thank You As you probably have realized from your own experiences the past couple months, innovation is not something that can be accomplished alone. None of what OHF has accomplished thus far would be have been possible without the enthusiastic support of ORLA’s crew and the people and organizations below that expand and make our team even stronger.
Unfortunately, looking toward the upcoming fiscal year, the foundation anticipates a 75 percent drop in revenue due to contract funding changes. Your in-kind and financial contributions are greatly appreciated so that we may sustain and continue our good work. | Wendy Popkin, Oregon Restaurant & Lodging Association, Oregon Hospitality Foundation “Go as far as you can see; when you get there, you’ll be able to see further” - Thomas Carlyle About Wendy Popkin is the Executive Director of the Oregon Hospitality Foundation, a nonprofit organization dedicated to supporting the restaurant and lodging industry’s education and training needs as well as providing charitable work, economic relief, and technical assistance to the industry. Wendy is a 30+-year career veteran who describes herself as “fanatically enthusiastic about helping others enjoy the same type of fabulous career opportunities I have enjoyed in the hospitality industry.” Oregonrla.org/Foundation Takeout & A Movie’s first virtual screening of PHOENIX OREGON provided the funding for 11,500 meals through a grant from the Grubhub Community Relief Fund, ticket sales and OHF support.
PORTLAND, Oregon – May 27, 2020 – While the COVID-19 pandemic is affecting everyone, the hospitality industry was the first hit by closures and one that has been most devastated by its impact. The Oregon Hospitality Foundation (OHF) is proud to announce its first round of awards to restaurants throughout Oregon who responded to the incredible need for food and created innovative programs to help feed their communities – from essential workers to unemployed restaurant staff and food-insecure neighbors. In addition to the generous support from the Grubhub Community Relief Fund, OHF will donate proceeds from its virtual event series, Takeout & A Movie to support statewide restaurants that are making a difference in our communities. Future movie events will support other initiatives such as culinary training programs. According to the Oregon Restaurant & Lodging Association, as of April 2020, 81% of restaurant employees, approximately 127,000 people in Oregon, had been laid off or furloughed. “Being of service is at the heart of the hospitality industry,” said OHF Executive Director Wendy Popkin. “The Oregon Hospitality Foundation is proud to help raise funds and contribute to family-owned restaurants across the state who are stepping up to meet the needs of people in their communities.” OHF Hospitality Help Fund Restaurant Awards The first round of restaurants to receive funds for their work to feed frontline workers, food insecure citizens, and unemployed service industry professionals, include:
Oregon restaurants interested in applying for these funds can complete an online application here. Takeout & A Movie Event Helps to Fund over 11,500 Meals OHF’s new fundraising event, Takeout & A Movie kicked off in May with its first virtual screening of the film PHOENIX OREGON followed by a Q&A with the film’s directors and actors, hosted by OHF Executive Director Wendy Popkin. The successful event was a partnership with Joma Film’s Annie Lundgren. Via a generous donation from the Grubhub Community Relief Fund, event ticket sales and money contributed from OHF, enough money was raised to fund an estimated 11,500 meals. The next movie in the series will be announced in June. About Oregon Hospitality Foundation The Oregon Hospitality Foundation (OHF) was established in 1992 and is a nonprofit 501c3 that supports the charitable relief needs and ongoing educational and training requirements of Oregon’s Hospitality industry. OHF’s partners include restaurants, lodging, attractions and other tourism businesses and organizations throughout Oregon. Recently, OHF created the Oregon Hospitality Help Fund as an emergency relief fund to raise money for its hospitality partners whose businesses and employees are struggling during the pandemic. For more information about supporting our work with a donation or sponsorship, please visit www.oregonhospitalityfoundation.org and follow us on Facebook and Instagram. Media Contact: Lisa Hill, Lisa@lisahillpr.com, 503.730.8055 Free Professional Development and Food Safety Courses Offered by the Restaurant and Lodging Industry and Scholarships for Continuing Education Coronavirus is on everyone’s mind as its effects are being felt around the world. We are all concerned for the health and safety of our families, friends, and colleagues. While positions in hospitality, like many industries, may be currently unavailable for employment, ours is one that that is known for its particular resilience. When it is once again safe, we believe that there will be pent up desire to travel and to dine out. These desires will create a need to hire skilled employees who can ‘hit the ground running’ and can fully participate in the evolving business models that are being created. The American Hotel & Lodging Foundation (AHLA Foundation) and the National Restaurant Association Education Foundation (NRAEF) are both offering complimentary access to several food safety and professional development online courses detailed below. The intent is to help support hospitality employees who are finding themselves at home with time to invest in their education, but who are lacking the funds to do so. Courses are focused on the foodservice and hotel industries. Scholarships are also being offered to hotel industry employees to help them pay for AHLA certifications that are not being offered for free and/or to pursue education goals such as earning a GED. Questions about eligibility: Q: Who is eligible to take each of the free courses offered? A: Anyone who would like to take these courses may take them! Q: Is there a limit to the number of courses someone can take from each entity? A: There are no limits to how many courses someone may take. Q: Who is eligible for a scholarship offered by the American Hotel & Lodging Foundation? A: Please see the two different types of scholarships, and the qualifications for each, below. More information about free training and scholarships can be found here: OregonRLA.org/freetraining. We are proud to be partners in an industry that is seeking to take care of our furloughed employees in many ways, including this offer. We appreciate you sharing with anyone who can spread the word to individuals who can benefit. Thank you, Wendy Popkin, Executive Director Oregon Restaurant & Lodging Association Education Foundation   Nine Schools Competed in Oregon Restaurant & Lodging Association Education Foundation’s Statewide Competition Showcasing the Hospitality Industry’s Future Chefs
[March 2, 2020 - Salem, Oregon] – The challenge for the student chef teams was to prepare a three-course gourmet meal with only two butane burners in under an hour. Willamette High School pulled this off with excellence, winning top honors in the culinary competition at the ORLAEF ProStart Invitational, sponsored by Sysco. McMinnville High School took first in the management competition and also swept the category awards. The event was hosted by the Education Foundation of the Oregon Restaurant & Lodging Association (ORLAEF) on March 2, 2020 in Salem, Oregon. “It is with great pleasure Sysco Portland is once again proud to be the leading sponsor of the ProStart program. These young culinarians from our state are building skills that are foundational to their careers in the hospitality industry,” said Bobbie McDonald, Sysco Portland, title sponsor. ProStart, one of the nation’s largest industry-supported career and technical education (CTE) programs, teaches high school students culinary and management skills needed by restaurant, hospitality and foodservice employers. Focused on culinary techniques and restaurant management skills, this competency-based curriculum also includes real-life restaurant experiences. The ORLAEF ProStart Invitational is the capstone of this two-year program, providing a public opportunity for students to showcase what they have learned. Final results for the culinary competition:
Final results for the management competition:
Culinary Category Awards:
Management Category Awards:
ORLAEF ProStart Invitational Awards:
“The atmosphere at this event was electric,” said Wendy Popkin, executive director of ORLAEF. “The ProStart program does a remarkable job preparing high school students with fundamental skills such as communication, teamwork, time management and professionalism needed to enter the workforce.” Willamette High School’s winning menu included Cheese and Herb Agnolotti, Seared Halibut Blackberry Beurre Rouge, and Creme Caramel en Cage. The teams from Willamette High School and McMinnville High School will head to the 2020 National ProStart Invitational® May 8-10, 2020, in Washington, D.C. These Oregon champions also receive a share of over $570,000 scholarships and prizes from local and national culinary schools to help further their careers in the restaurant and foodservice industry. Currently 33 Oregon schools, with more than 3,869 students, participate in the ProStart training program. Internationally, ProStart includes 150,000 students in 1,900 schools and technical centers across the United States, and in Guam and the Department of Defense Education Activity schools in Europe and the Pacific. Visit OregonRLA.org/championships more information and photos from the ORLAEF ProStart Invitational.  The bottom line. Everything affects it, including employee turnover because of increased labor costs like training and supervision. Creating a culture that keeps employees engaged will improve retention, which in turn can help stabilize labor costs. Keeping a stable team has also been shown to increase guest satisfaction via consistent service and product delivery, which can improve loyalty and return. Sounds good in theory, so what best practices have been implanted that show this positive ROI? If you haven’t already, check out our series of video interviews of hospitality members who have improved retention through a variety of approaches. You can find these at OregonRLA.org/WorkforcePractices.
For this issue, we are pleased to share an owner’s perspective of their successes in retention efforts implemented throughout their portfolio of properties. EMPLOYEE RETENTION IN THE HOTEL INDUSTRY Attracting and retaining employees has the same importance as attracting and retaining guests. In the hotel industry, the turnover rate for employees is very high. If we consider the energy needed, as well as the cost to replace an employee, it becomes clear that it is better to retain employees than to hire and train a new employee. The process starts with proper labor plans and then targeting the right people. During the interview process we make sure to look for people who will fit in with our culture. As most of our properties are on the Oregon Coast, there is always a labor crisis, especially during the summer. Unlike Portland or other cities where there is a good supply of part-time employees and students, the Oregon Coast depends on the local market. We have been involved in the hospitality industry on the Oregon Coast for nearly 10 years. We started with one hotel in Seaside and now we co-own 13 hotels – two of which were in the list of 100 Best Destinations in Oregon in recent years. We have employees who started front desk or housekeeping positions and have grown with us and are now serving in positions like director of operations, marketing or maintenance head. One of our marketing managers was even recognized as the Employee of the Year by the Oregon Restaurant & Lodging Association in 2018. It gives us great pleasure to see our employees develop. We empower them to make decisions based on their judgement to help guests. We work to minimize workplace issues and create a culture of respect, as well as provide coaching that drives behavior changes. It doesn’t matter what part of the operation they are involved in – all of them have one goal and that is to make guests happy. We have made it clear that our employees should be treated the same way we treat our guests. We try to understand who they are and what they want. We arrange trainings for our employees, take them to conferences around the country, arrange yearly trainings during slow seasons and on the job training as needed. We also provide cross-training; if anyone wants to try a new position, we give them the opportunity. We arrange lunch meetings with employees. It gives us opportunity to listen to them in informal settings. We try to create a sense of purpose by enforcing the idea that they are helping people who need a nice place to stay while they are traveling. It matters that they smile at guests – they are affecting the life of guests. When you look at the big picture, what their role is in the final product and who touches their product, you see how that type of communication creates motivation and that’s the key to engage our employees. We set clear expectations for our employees so they know what we expect and what we appreciate. Millennial and Gen Z workforces are different than Gen X or Boomers. To keep them attracted, we plan accordingly and make sure they are motivated and stay with us longer. Labor cost is the biggest expense in the hotel industry, and we need an efficient operation to satisfy guests. It’s a balance of cost and labor management to maintain efficiency. We listen to our employees and do our best to be there ourselves to understand the situation and what we can do to help them. We never lay off employees during slow seasons, which is a very common practice in the hotel industry. Instead, we cross train them and engage them in different renovation and improvement projects. Also, we have created culture for a flexible workplace. To ensure employees who are expecting can have peace of mind and make plans for childbirth, we let them know that they have guaranteed jobs when they return. We create flexible schedules or modified schedules to accommodate employees with babies or small children. Understanding the need of employees and treating them properly makes them trusted employees and a valuable asset for the companies. Wage benchmarking is important. We provide compensation which aligns to the market. In our history of companies, we are never late in paying our employees. That helps create trust with the employees. We also have several recognition programs such as the profit share program. If the company does well in a particular month and goes beyond target, we celebrate with our employees and provide some percentage of the profit. It creates motivation to do even better. In our companies, we offer free lunch, an employee-of-the-month recognition and review recognition programs. We take guest reviews very seriously. If we find good reviews, we recognize our employees. If it’s a negative one, then we work with them to understand and evaluate the situation as well as take actions accordingly. We accept every review as an opportunity to improve the properties. We include all of our employees in the management and decision- making process. We engage them to come up with solutions, and instead of implementing new processes, we ask in-house employees to come up with a plan. That creates a sense of ownership and responsibility and makes them feel connected with the company. Our goal is to give them the tools they need to make their job easier and rewarding. | MASUDUR KHAN AND TASLEMA SULTANA, SEASIDE LODGING / INTRO BY WENDY POPKIN About Masudur Khan (Managing Director of Seaside Lodging) and his wife Taslema Sultana (Managing Director of Haystack Lodgings) are the co-owners of 12 independent boutique hotels and one Choice hotel on Oregon Coast. Masudur (Chairman of Lifestyle Hotel BD Ltd.) also operates two independent boutique hotels in Bangladesh. Wendy Popkin is the Executive Director for ORLA’s Education Foundation (ORLAEF), a nonprofit foundation dedicated to supporting the educational and training needs of the hospitality industry. Wendy is a 30+-year career veteran who describes herself as “fanatically enthusiastic about helping others enjoy the same type of fabulous career opportunities I have enjoyed in the hospitality industry.” OregonRLA.org/EdFoundation  2019 ORLAEF ProStart Invitational Rewarding Opportunities That Support Our Industry, Workforce
“Little did I know my culinary arts elective teacher... would be responsible for my graduating high school with honors, signing with my Division 1 dream team and being the first in my family to attend a four-year university…” - South Salem ProStart Student, Teacher Nomination 2019 Philanthropy takes many forms. Sometimes you can easily see the impact of giving, like when someone who was cold walks away with a smile and a bit more energy after putting on a donated coat. Sometimes, however, you never really know how your actions and engagement may have a positive influence on someone, perhaps for a lifetime. Students who lack confidence and/or direction, as well as adults with socio-economic challenges seeking tools to help them become more self-dependent and stable, often thrive when positive role models and experiential learning are integrated with school and training programs. Interactions and reinforcements can also result in employment recruitment opportunities. When that happens with an industry partner who engages with our programs it represents the perfect wrap-around to the ORLA Education Foundation’s mission. Why Do You Support ORLAEF’s Work?
How Can You Get Involved?
“Philanthropy means the love of humanity. A conventional modern definition is, ‘private initiatives, for the public good, focusing on quality of life.’ Philanthropy has distinguishing characteristics separate from charity; A difference commonly cited is that charity aims to relieve the pain of a particular social problem, whereas philanthropy attempts to address the root cause of the problem—the difference between the proverbial gift of a fish to a hungry person, versus teaching them how to fish.” - Wikipedia Please join us in our efforts to teach others how to fish, via supporting your foundation’s programs that aim to provide opportunities for rewarding jobs that help individuals create stable and fulfilling lives. Contact me via email or 971.224.1105. | Wendy Popkin, ORLAEF About Wendy Popkin is the Executive Director for ORLA’s Education Foundation (ORLAEF), a nonprofit foundation dedicated to supporting the educational and training needs of the hospitality industry. Wendy is a 30+-year career veteran who describes herself as “fanatically enthusiastic about helping others enjoy the same type of fabulous career opportunities I have enjoyed in the hospitality industry.” OregonRLA.org/EdFoundation |
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8565 SW Salish Lane Suite 120 | Wilsonville, OR 97070-9633 | 503.682.4422 | 800.462.0619 | Info@OregonRLA.org
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8565 SW Salish Lane Suite 120 | Wilsonville, OR 97070-9633 | 503.682.4422 | 800.462.0619 | Info@OregonRLA.org
Site Map | Accessibility | Privacy Policy