JOIN  |  LOG IN
OREGON RESTAURANT & LODGING ASSOCIATION
  • ABOUT
    • Contact Us
    • Subscribe
    • ORLA Board
    • OHF Board
    • ORLAMS Board
    • Staff
    • Industry Groups
  • MEMBERSHIP
    • Restaurant & Lodging Membership
    • Allied Membership
    • Buyers' Guide
    • Cost-Saving Member Programs >
      • ORLA Finance Center
      • Hospitality Insurance Program
      • Clover
      • SAIF
      • Hospitality Partners
      • Coupons & Discounts
    • Get Involved
    • Lodging Listings
  • ADVOCACY
    • Federal Advocacy
    • Get Involved
    • Take Action
    • Industry Grants
    • Legislative Agenda
    • Local Advocacy & Leadership
    • Lottery
    • Meet the Team
    • ORLA Outcomes
    • Portland Advocacy Blog
    • Regional Roundtables
    • Support PAC >
      • Donate to PAC
  • FOUNDATION
    • Foundation Board
    • Contribute
    • Guest Service Gold®
    • ProStart >
      • ProStart Championships
      • Prostart / CTE Resources
    • Workforce Blog
    • Workforce Development >
      • Best Practices
      • Restaurant Ready
  • TRAINING
    • Alcohol Server Training
    • Food Handler Training
    • ServSafe® Manager
    • Crises & Disasters
    • Guest Service Gold®
    • Human Trafficking
    • Industry Certifications
    • Oregon Tourism Leadership Academy >
      • Before You Apply
      • Experiential Learning Overview
    • RestaurantOwner
    • Restaurant Employee Development Training
    • Workforce Resources >
      • Best Practices
      • Restaurant Ready
  • RESOURCES / EVENTS
    • Ads & Sponsorships
    • Buyers' Guide
    • Blog
    • Calendar
    • Compliance & ADA >
      • Wage and Hour
      • Federal & State Agencies
    • Crises & Disasters >
      • Wildfires and Power Outages
    • Digital Publication
    • FAQs
    • ORLA Events >
      • ORLA Awards
    • Podcast
    • Regional Meetings
    • Sustainability >
      • Reducing Food Waste

CHALLENGES AND RESPONSE

10/1/2020

 
Picture of people
A Family of Hardworking Winners

“Find a group of people who challenge and inspire you, spend a lot of time with them, and it will change your life." – Amy Poehler, actress

Many of us who have been around for a while refer to those in our industry as our “Hospitality Family.”

The more someone works around those who are committed to service, the more connected and inspired they themselves often become.

With the onset of the pandemic, never has the innovative spirit, business savvy, and caring soul of our ‘family’ been so challenged. Our team at the Oregon Hospitality Foundation (OHF) and the Oregon Restaurant & Lodging Association see the daily struggles of our hospitality business partners and have been inspired by the innovative solutions launched in response. Encouraged by these efforts to address their business’ and community’s needs, we too have initiated proactive efforts in support.

FOUNDATION INITIATIVES
In my last article, I mentioned that the foundation’s Board of Directors took steps to strengthen our organization, including: renaming ourselves the Oregon Hospitality Foundation, expanding our mission to support philanthropic projects, launching new fundraising programs, and creating new training support appropriate to current needs.

What’s happened since?

New Training
We have received requests for training assistance with the unique guest service and communication difficulties currently being experienced because of the pandemic. In response, we are creating an online series of easily digestible micro-sessions that share
tips on how associates can provide positive service while still supporting safety protocols.

The theme, ‘an ounce of prevention is worth a pound of cure,’ focuses on helping prevent uncomfortable scenarios from escalating and causing unwelcome consequences by anticipating potential scenarios and practicing responses. Topics include;
  • Combining advance communication with on-site techniques to explain safety requirements in order to set a positive tone and realistic guest expectations
  • Addressing guests’ safety concerns in advance and on-site to build confidence and repeat visits
  • Using empathy to address a guest’s noncompliance with mask and other safety protocols
  • Creating opportunities to provide exceptional experiences despite challenges

We are grateful for a grant from Travel Oregon, sponsorship from Dutch Bros Coffee and EPB&B insurance, and our partnership with Togather Restaurant Consulting and VPW Media for their project support. We expect the series to be released in early fall. See release updates at OregonGuestServiceSafety.org.

Takeout and A Movie Fundraiser
Currently, we have raised and donated money to fourteen restaurants throughout the state who are providing a variety of solutions for helping feed those with food insecurity. Many of these restaurants are working to incorporate ongoing food support as part of their business model. Read more about these folks who are working hard to help change people’s lives by providing them with caring meals in our Champions article on page 16. You can also see a press release summary at bit.ly/OHFhelpawards. Additional awards are still available, see the application at OregonRLA.org/takeoutapp.

We also collaborated with Cycle Oregon and Filmed by Bike to present a film festival and Q&A that focused attention on the economic benefits of the hospitality and tourism industry to Oregon’s communities and now our industry’s own critical need for public support. A portion of the event’s proceeds were donated to the Cycle Oregon Fund, a grant program that supports projects including tourism and community projects particularly in rural areas.

Education
Top of mind for many families are the myriad of struggles encountered in coping with the new demands of virtual education for students, parents, teachers, and our entire education system.  We have been actively involved with discovering and creating resources for those who use our workforce training and Career & Technical Education (CTE) curriculum, such as ProStart.

One example was our partnership with Rouxbe, an online culinary school for professionals, to provide their academic resources and videos to ProStart schools on a free trial basis and later for reduced fees. We are also seeking sponsorships and grant funding that will enable us to provide online and on-demand videos to support teachers’ virtual curriculum needs. The vision is to feature industry colleagues who will highlight various aspects such as job opportunities, facility tours, career pathways, customer service techniques, new safety protocols in place, and/or offer engaging skill-building demonstrations.

Additionally, we are collaborating with Chemeketa Community College, the Oregon Coast Visitor’s Association, and the state’s workforce boards to ensure that quality hospitality training is available and accessible online, particularly for entry-level and supervisory positions. The goal is to help employees ‘hit the ground running,’ in order to reduce onsite training time needed and offer immediate value to employers.

RESILIENCE
I have yet to find the right words that portray my realistic recognition of the enormity of current challenges, particularly for our industry, nor my optimism that we will eventually recover.

However, no one knows how to work harder than our Hospitality Family, so maybe the quote below is appropriate and helps explain my optimism about the outcome of our efforts, together.

“As much as talent counts, effort counts twice.”
- Angela Duckworth, American academic, psychologist and
popular science author

HOW YOU CAN HELP
Unfortunately, looking toward the upcoming fiscal year, the foundation anticipates a 75 percent drop in revenue due to  contract and sponsor funding reductions from affected partners. Your in-kind and financial contributions are greatly appreciated so that we may sustain and continue our good work. You can donate today at bit.ly/OHFDonation. Thank you. | Wendy Popkin, Oregon Hospitality Foundation 

About
Wendy Popkin is the Executive Director of the Oregon Hospitality Foundation, a nonprofit 501c3 dedicated to providing educational, training, and philanthropic support to Oregon’s restaurant, lodging, and tourism industry. Wendy is a 35-year career veteran who describes herself as “fanatically enthusiastic about helping others enjoy the same type of fabulous career opportunities I have enjoyed in the hospitality industry.” OregonHospitalityFoundation.org







Comments are closed.

    Categories

    All
    Advocacy
    Advocacy CEO Blog
    Alerts
    COVID 19
    Foundation
    Guest Blog Post
    Industry News
    Key Issues
    Legislation
    Lodging Tax
    Lottery
    OLCC
    ORLAEF
    ORLA Update
    Portland
    Press Release
    Programs
    ProStart
    Resources
    Taxes
    Tourism
    Workforce

    Archives

    July 2025
    June 2025
    May 2025
    April 2025
    March 2025
    February 2025
    January 2025
    December 2024
    November 2024
    October 2024
    September 2024
    August 2024
    June 2024
    April 2024
    March 2024
    February 2024
    January 2024
    December 2023
    November 2023
    October 2023
    September 2023
    August 2023
    July 2023
    June 2023
    May 2023
    April 2023
    March 2023
    February 2023
    January 2023
    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019

    RSS Feed

Membership

  • ​Contact Us​​
  • Join ORLA​
  • Member Login
  • Subscribe to ORLA Emails​​

Resources

  • Buyer's Guide
  • ​Advertising & Sponsorship​
  • Key Industry Issues
  • Press Releases

Affiliate Partners

Picture
Picture
Picture
Copyright 2025 Oregon Restaurant & Lodging Association. All Rights Reserved.
8565 SW Salish Lane Suite 120  | Wilsonville, OR 97070-9633 | 503.682.4422 | 800.462.0619 | Contact Us

Site Map | Accessibility | Privacy Policy
  • ABOUT
    • Contact Us
    • Subscribe
    • ORLA Board
    • OHF Board
    • ORLAMS Board
    • Staff
    • Industry Groups
  • MEMBERSHIP
    • Restaurant & Lodging Membership
    • Allied Membership
    • Buyers' Guide
    • Cost-Saving Member Programs >
      • ORLA Finance Center
      • Hospitality Insurance Program
      • Clover
      • SAIF
      • Hospitality Partners
      • Coupons & Discounts
    • Get Involved
    • Lodging Listings
  • ADVOCACY
    • Federal Advocacy
    • Get Involved
    • Take Action
    • Industry Grants
    • Legislative Agenda
    • Local Advocacy & Leadership
    • Lottery
    • Meet the Team
    • ORLA Outcomes
    • Portland Advocacy Blog
    • Regional Roundtables
    • Support PAC >
      • Donate to PAC
  • FOUNDATION
    • Foundation Board
    • Contribute
    • Guest Service Gold®
    • ProStart >
      • ProStart Championships
      • Prostart / CTE Resources
    • Workforce Blog
    • Workforce Development >
      • Best Practices
      • Restaurant Ready
  • TRAINING
    • Alcohol Server Training
    • Food Handler Training
    • ServSafe® Manager
    • Crises & Disasters
    • Guest Service Gold®
    • Human Trafficking
    • Industry Certifications
    • Oregon Tourism Leadership Academy >
      • Before You Apply
      • Experiential Learning Overview
    • RestaurantOwner
    • Restaurant Employee Development Training
    • Workforce Resources >
      • Best Practices
      • Restaurant Ready
  • RESOURCES / EVENTS
    • Ads & Sponsorships
    • Buyers' Guide
    • Blog
    • Calendar
    • Compliance & ADA >
      • Wage and Hour
      • Federal & State Agencies
    • Crises & Disasters >
      • Wildfires and Power Outages
    • Digital Publication
    • FAQs
    • ORLA Events >
      • ORLA Awards
    • Podcast
    • Regional Meetings
    • Sustainability >
      • Reducing Food Waste