Recent statements by State Representative Javadi wrongly suggest that the hospitality industry isn’t paying its fair share in taxes and that tourism is a burden on coastal communities. These claims ignore the significant economic contributions of tourism and misrepresent the facts. It’s time to set the record straight.

Tourism Pays Its Fair Share—And Then Some
Tourism-related businesses generate millions in local and state tax revenue annually through property taxes, business taxes, and the Transient Lodging Tax (TLT). These funds directly support infrastructure, emergency services, and community development.

The current 70:30 TLT allocation ensures tourism remains a strong economic driver, benefiting both visitors and residents. Many coastal communities already have flexibility in spending nearly half of their TLT revenue (52% unrestricted), including for public safety. Reducing tourism funding risks unintended consequences—fewer visitors, lower tax revenue, and diminished support for essential services.

The Real Issue Behind Housing Costs
Placing blame on short-term vacation rentals (STVRs) for high housing costs oversimplifies the issue. The real drivers are restrictive zoning laws, limited land availability, and high construction costs. Even eliminating STVRs wouldn’t create enough housing to meet demand or lower costs.

Instead of targeting STVRs, policymakers should focus on workforce housing incentives and streamlined development processes. Meanwhile, STVRs continue to generate tax revenue, support local jobs, and boost small businesses—contributions that shouldn’t be overlooked.

Tourism Is an Economic Engine, Not a Burden
Tourism fuels thousands of jobs and sustains local businesses. While some claim that cities have excess tourism promotion funds, the reality is that these funds help communities remain competitive. Those sitting on TLT dollars should implement strategic plans to drive tourism year-round, ensuring full-time employment and long-term economic benefits.

The idea that our state's natural beauty "markets itself" is misleading. Other destinations actively promote their attractions, and without continued investment in tourism marketing, we risk losing visitors—and revenue—to competing regions.

Public Safety and Infrastructure: Tourism Dollars at Work
Tourism does create demand for public safety services, but TLT revenue already supports these efforts. Law enforcement agencies benefit from these funds, and shifting money away from tourism promotion could ultimately shrink the economic base that funds public services. Sustainable budget management and alternative funding sources, like grants and public-private partnerships, should be explored instead.

A Smarter Path Forward
Tourism is not the problem—it’s a critical pillar of our coastal economy. Rather than jeopardizing a thriving industry, we should focus on strategic, long-term solutions for housing and infrastructure. With thoughtful planning, we can ensure tourism continues to benefit both residents and visitors alike. | Jason Brandt, President & CEO, Oregon Restaurant & Lodging Association

​The hospitality industry is navigating a tough landscape, with restaurant and lodging operators grappling with rising costs, workforce shortages, and evolving consumer expectations. To support businesses in overcoming these challenges, the Oregon Restaurant & Lodging Association (ORLA) is actively advocating for solutions that address key financial and operational pressures. From tackling labor costs and skyrocketing food prices to addressing credit card swipe fees, delivery app charges, and service-related policies, these initiatives are designed to ease burdens and strengthen the industry's future.

Here’s a closer look at the critical issues and the steps being taken to drive meaningful change.

1. LABOR COSTS
Challenge: Rising minimum wages and increased labor costs put financial pressure on restaurants and lodging businesses.

ORLA's Initiatives:

• Protecting statewide pre-emption on local minimum wage increases. Oregon has been surpassed by many local governments outside of our state on the west coast who continue to arbitrarily increase minimum wage rates. This is occurring elsewhere outside of Oregon because of the increasingly difficult lift of passing a statewide law governing local government labor regulations. ORLA played a key role in helping pass the statewide pre-emption in the 2016 Oregon Legislative Session, enacting 3 minimum wage rates based on county boundaries – all of which increase annually in alignment with Consumer Price Index (CPI) changes. This has allowed for a consistent statewide policy to simplify compliance and prevent a patchwork of local wage laws.
• Supporting workforce development programs that offer training and career advancement opportunities to improve retention. An intentional approach to ongoing professional development is a key strategy to improve workplace cultures and retain talented employees. 

2. FOOD PRICES
Challenge: Supply chain disruptions and inflation continue to drive up food costs, affecting restaurant margins.

ORLA's Initiatives:

• ORLA launched a new partnership with RestaurantOwner.com – an online subscription resource with a host of solution-oriented trainings and templates to assist owners and managers with the key task of fine tuning food purchasing decisions and more precise inventory management controls. 
• ORLA will work with state legislators on a review of the state’s cage-free egg mandate that passed in the 2019 legislative session and took effect on January 1, 2024. The cost of what should be the most affordable protein for Oregonian families has skyrocketed in large part due to Avian flu outbreaks facing egg producers. Still, prices have increased due to a smaller supply of eggs due to the government cage-free egg mandate. We are confident that increasing supply by opening up Oregon’s market to all eggs once again will help drive down costs for Oregon families and the state’s hospitality industry.
• ORLA’s member network of food distributors which includes McDonald Wholesale, US Foods, Sysco, and Harbor Foodservice among others commonly host training sessions to assist their customers with menu planning and food cost control services. These critical partners want their customers and our members to stay in business. Identifying sustainable solutions for food purchasing decisions is in both their best interest and in the best interest of Oregon’s restaurant industry.

3. HEALTH INSURANCE
Challenge: Rising healthcare costs make it challenging for restaurants and lodging businesses to provide benefits for employees.

ORLA's Initiatives:

• ORLA is exploring development of an association health plan. Our goal is to launch a new program in alignment with the 2025 health insurance renewal period so the plan can be in full swing for calendar year 2026. 
• ORLA Hospitality Partner, Garth T. Rouse & Associates, continues to work with members to identify health care solutions that make sense for every member’s unique situation including medical, dental, vision insurance, COBRA and self-insured plans, retirement plans, and supplemental plans to name a few. 

4. CREDIT CARD SWIPE FEES
Challenge: High transaction fees imposed by credit card companies reduce profit margins for restaurants.

ORLA's Initiative:

• Supporting federal and state-level legislation that seeks to reduce or cap credit card swipe fees. Our key focus this year is continuing to build momentum for the Credit Card Competition Act in Congress. Industry members are encouraged to join ORLA on trips to Washington D.C. to advocate for this important legislation.

 
5. CHILD CARE
Challenge: Lack of affordable and accessible child care options affects workforce availability and retention in the hospitality sector.

ORLA's Initiatives:

• Advocating for tax incentives and funding to support employer-sponsored child care solutions.
• Helping amplify the newly created “Oregon Employer Child Care Toolkit” and expanding resources being provided by Child Care Works for Oregon.  

6. DELIVERY APP FEES
Challenge: High commission rates from third-party delivery platforms significantly reduce restaurant profitability.

ORLA's Initiative:

• A proposal to increase delivery fees in Oregon is currently under discussion in the legislature as a way to increase transportation funding for the Oregon Department of Transportation. The new proposal seems focused on the growing fleet of delivery vehicles owned by Amazon and other delivery providers. ORLA will be working to ensure food delivery services are exempt from the new proposal if it were to move forward in the legislative process.

7. SERVICE CHARGES & TIPPING ISSUES
Challenge: The debate over service charges versus tipping continues to impact both customer perceptions and employee earnings.

ORLA's Initiatives:

• Educating restaurant owners on the legal and operational implications of service charges versus traditional tipping models.
• Advocating for policies that protect tip income while ensuring fair compensation for all staff.
• Providing best practice guidelines for transparent communication with customers regarding service charges and gratuities.
• Providing tip pooling templates restaurant and lodging owners can customize for their own business needs.

Through these initiatives, ORLA remains committed to supporting Oregon’s restaurant and lodging industry by advocating for fair policies, providing business resources, and working towards sustainable solutions to industry challenges. | Jason Brandt, President & CEO, Oregon Restaurant & Lodging Association

Oregon is officially gearing up for another Legislative Session in Salem with newly elected legislators hoping to make a difference for their constituents. As is typical with elections, results rarely if ever align on all fronts with your personal preferences. Regardless of the election outcomes this past Fall, it is our job at the association to build effective working relationships with leaders from both parties.

We had a very tangible return on investment recently which most likely stood out to you as a hospitality operator to prove how ORLA advocacy and relationship building efforts can drive bottom line results for your business – House Bill 3389 in the 2021 Legislative Session.

Restaurant and lodging businesses become members of ORLA because they understand the importance of industry representation and intelligence gathering. There are of course other reasons to join ORLA but for me, House Bill 3389 takes the cake. Our hope is the updates below showcase why it is of crucial importance for us to continue to band together to protect, improve, and promote Oregon’s hospitality industry.

What Was House Bill 3389?
House Bill 3389 was collaborative legislation passed in 2021 to provide short- and long-term pandemic tax relief to Oregon employers while protecting the Unemployment Insurance Trust Fund. This important bill provided assistance to Oregon employers in several ways:

• It extended the “look back period” used to determine the Unemployment Compensation Trust Fund solvency level from 10 years to 20 years.
• It kept employers’ Unemployment Insurance tax experience rating the same, through 2024, as what was used to determine the pre-pandemic 2020 tax rates.
• It deferred up to one-third of 2021 taxes until June 30, 2022 and provided forgiveness of penalties and interest accrued during that time for employers meeting certain criteria.
• It enabled some employers to be eligible for full or partial forgiveness of their deferrable 2021 Unemployment Insurance taxes.

Combined, the short- and long-term provisions of House Bill 3389 provide significant relief to Oregon employers.

• In 2021, after the bill passed, more than 4,000 employers took advantage of the option to defer tax payments. That resulted in approximately $1.1 million in interest and penalty forgiveness.
• Through the bill’s short-term provisions, the Oregon Employment Department (OED) has provided Unemployment Insurance tax forgiveness to more than 19,000 employers and has issued more than $43.3 million in payments to eligible employers. The refunds issued varied widely in amount due to Oregon’s wide range of eligible employers, from very small businesses to larger corporations.
• In 2022, most employers, about 125,000, saw a decrease in their tax rate from the prior year as a result of the passage of House Bill 3389.
• Looking longer term, from 2021 to 2029, these changes are estimated to save Oregon employers $2.2 billion in unemployment insurance taxes.

Doing our Part to Protect the Integrity of the Unemployment Insurance Trust Fund
If you and others you know experienced setting up numerous job interviews for open positions only to have no one show up, you’re not alone. ORLA has been actively working with OED to make sure we’re doing our part as employers to share intelligence about job recruitment efforts. The goal is to make sure recipients of unemployment insurance benefits are actively looking for work and willing to accept work while also protecting the solvency of the trust fund which makes unemployment benefits widely available for those who qualify and need assistance during times of professional transition.

The Oregon Employment Department relies on employers to help identify potential fraud and other issues with the Unemployment Insurance system. The current best route for employers to report people who do not show up for work when they are offered a job, turned down an offer of work, or who do not come back after being recalled from a temporary layoff is through the utilization of the following public website at: bit.ly/OEDrefuse.

For other types of suspected fraud, the Oregon Employment Department has another, more general form (so some questions may not apply to all scenarios) at bit.ly/OEDfraud.

Employers can also report suspected UI fraud to the department’s Fraud Hotline at 1.877.668.3204. | Jason Brandt, President & CEO, ORLA

Below are some highlights from the 2022 Regular Session. A more comprehensive list of bills ORLA tracked can be found in the Bill Tracking Report.

SB 1514 – Pay Equity
Originally a placeholder bill, ORLA monitored this bill as it became a vehicle to extend the ability of employers to offer hiring and retention bonuses. Because of the pandemic and government shutdowns of Oregon restaurants, many operators found themselves needing to offer hiring and retention bonuses to staff or prospective staff. The extension allows for businesses to continue to offer these bonuses without running afoul of Oregon’s Pay Equity Law until September 28, 2022, or 180 days beyond the expiration of the Governor’s Emergency Declaration which occurs April 1, 2022.

HB 4015 – Entrepreneurial Loans
ORLA supported this bill to help expand eligibility for state entrepreneurial loans and raise the per-loan limit from $500,000 to $1 million. This bill passed and was signed by the Governor on March 2, 2022, becoming effective immediately.

HB 4101 – Smoking Bill
ORLA initially opposed this bill which would have increased the distance from businesses at which someone could smoke from 10 to 25 feet. After an amendment in the House excluding OLCC-licensed businesses was passed, ORLA was neutral on the bill, but it died in the Senate.

HB 4152 – Franchise Bill
This was essentially the same bill that was introduced last session. ORLA opposed this bill which, among other provisions, would have allowed franchisees to use the brand name but nothing else related to the brand identity, quality, or reputation. Although the bill died in committee, we do expect the bill to return in the future and there is the possibility an interim legislative session committee or workgroup might review this issue.

HB 4153 – Creative Opportunity Fund
This bill established an “Opportunity Fund” equal to a dedicated two percent portion of the overall Oregon Production Investment Fund (OPIF) each year that could then be used for workforce development, employment training and mentorship, project and filmmaker grants, content and creator development, small business and regional production development, amongst other things.  ORLA supported the bill for the economic and tourism opportunities available when these investments occur.  The bill passed the House and Senate and as of this writing, was waiting for the Governor’s signature.

Questions? Contact ORLA Director of Government Affairs, Greg Astley.

NOTE: ORLA's blog will be going offline for upgrades the last week in October.

[October 22, 2021] - Meals Tax Fight | Free Training | Continued Push for RRF

Local Meals Tax Fights Continue - We are neck deep in local opposition campaigns in both Cannon Beach and Newport in support of our local restaurants doing business in those communities. As you’ve heard before, we’ll most likely know later in the evening on November 2 whether either of these proposed 5% meals tax proposals pass by will of the voters. Here’s the latest media coverage from earlier this week.

Free Covid Online Training Extended – We have made the decision to extend access to the free online training we created at the association to assist restaurant and lodging operators and their staff with the challenging customer service dynamics when dealing with mask mandates across the state. We will keep these Guest Service Safety trainings (restaurant and lodging versions in both English and Spanish) available online for free through at least the end of the calendar year. Make sure to take advantage for your own operation and feel free to spread the word and share the following link so others in our industry can access this free resource thanks to a sponsorship from Anheuser Busch.

ORLA Media Event – Your state association in conjunction with several other state associations around the nation will be holding media events to continue pressing the need for restaurant revitalization funding for all eligible applicants. We want to thank Gabriel Pascuzzi, Chef & Owner of Mama Bird for stepping up and representing 2,592 restaurant businesses like his who remain out in the cold with no restaurant revitalization funding after applying for federal financial relief. We’ll do our best to make an impression in the media this coming week and keep the chorus going as we press federal elected leaders to make good on their promise. 
 
Here for Oregon Partnership – The Oregonian is our latest sponsor of the Oregon Tourism Leadership Academy program and we want to thank Oregonian Media Group President John Maher and their Vice President of Brand and Strategic Partnerships Amy Lewin for thinking big and launching their “Here for Oregon” initiative. The Oregonian is launching this new effort to help share the good across our great state. Powered by the incredible teams and tools of The Oregonian/OregonLive, they are taking the stories created every day and building a new place dedicated to lifting and celebrating Oregon. This multi-media approach offers a custom blend of community-driven content that is distinctly Oregon. It's an extraordinary aggregate for joy, awareness, and connection across the state. Whether you live in Pendleton, Pleasant Hill or Portland, there’s a place for you here and we want to help celebrate what the Oregonian is working to accomplish. As they begin to roll out their efforts, John and Amy are inviting their community partners to join them in building, from the ground up, stories of the people, the places, the experiences and the diversity of culture and skills that inspire innovation and community. Share Oregon. “Like” and “Follow” @HereisOregon on Facebook, Instagram, Twitter and YouTube Get the good stuff. Subscribe to Here is Oregon weekly e-newsletter. Show you’re here and tag good news in your community with #HereisOregon.

[October 4, 2021] - Foundation Updates | Industry Recovery Trends | OTLA

Oregon Hospitality Foundation Updates - This past week, ORLA’s Executive Director of the Oregon Hospitality Foundation Wendy Popkin announced she has accepted a new role with the Washington County Visitors Association as Vice President of Destination Sales. We hope you all join us in celebrating Wendy’s contributions to the Foundation over the past nine years. In conversations with Wendy and Foundation Board members, we are moving forward with a plan to hire two new full time positions in support of the hospitality foundation. One position will be an executive coordinator for foundation governance while also serving as our ProStart Liaison for Oregon’s 40 participating high schools. The other position will be a Workforce Development Coordinator focused on creating stronger connections between industry leaders and high school and community college classrooms – think guest speaking opportunities, job shadow coordination, career/job fair involvement, and experiential field trips. Reach out to ORLA if you know someone interested in these positions.

National Restaurant Trends - The latest economic trends in the restaurant survey based on a feedback from 4,000 restaurants across the nation. The NRA's infographic and associated letter sent to DC leadership focus on the importance of preventing new taxes on small businesses as our industry continues to grapple with the impacts of the enduring pandemic. Activity in DC continues to be touch and go and our Government Affairs team will continue keeping all lines of communication open with our partners at AAHOA, AHLA, and NRA as developments unfold. 

• State of the Industry Infographic
• Oregon's State of the Industry Infographic
• Letter to Capitol Hill
  ​

Tourism Academy Happenings - On October 1, our first ever Oregon Tourism Leadership Academy class wrapped up their commitment to the program. The new leadership development program for Oregon’s tourism industry has proven to hit the mark in filling a necessary void to strengthen our interconnections in Oregon amongst like minded professionals while also creating a training ground for established and emerging leaders. The second year class will be gathering next week on the central coast for their second of four gatherings. Hospitality and tourism professionals take note: our year three Oregon Tourism Leadership Academy applications are now open for the program which launches in March of 2022 through Friday, November 12. Learn more online.

[September 24, 2021] - Fight Against Meals Taxes / Chair's Getaway / Conference Program

Fights Against Meal Taxes Continue - The ORLA professional team led by Steve Scardina and Terry Hopkins in their regions of the state and supported by Greg Astley, Tom Perrick, and Glenda Hamstreet in our Government Affairs Department are working hard to defeat meals taxes appearing on the November ballot in the cities of Cannon Beach and Newport. Our websites for the campaigns are up and running and our success in defeating both proposals is largely dependent on our ability to keep local restaurants in both communities engaged and in the forefront. It is critical that ORLA take a back seat to the local names and faces that make up a local restaurant industry while fully leveraging ORLA’s association structure to assist our local members in fighting effectively against tax proposals when they are opposed by members in cases like this. In the past 4 years, we have successfully defeated two other restaurant tax proposals – one in Jacksonville and one in Hood River County. We hope to defeat these two tax proposals and should have results to share on November 2 or 3. Vote No Sales Tax on Meals!

ORLA Hospitality Conference Success - Earlier this week ORLA held a 2-day in-person conference for industry members at the Riverhouse in Bend. Feedback so far has been very positive, citing keynote and breakout session messages on target and insightful for the hard-hit hospitality industry. ORLA members also had the opportunity to vote in several new members of the Board of Directors. Save the date for next year's event on Sunday & Monday, September 11 and 12 at the Graduate hotel in Eugene.

Chair’s Getaway - We are off and running in creating a great experience on Oregon’s north coast for our Chair’s Getaway event on Sunday, November 7 which will be co-hosted by Incoming Chair John Barofsky and Outgoing Chair Masudur Khan. We want to take a moment to thank Shannon McMenamin and her team at the Gearhart location for working with us to put together the Reception and Multi-Course Dinner on site. Also, a big thanks to Outgoing ORLA Chair Masudur Khan for making the SaltLine Hotel available for overnight stays and our sponsors at US Foods (thanks Randy) and Pacific Seafood for their food donations. We also have America’s Hub World Tours joining us as a Transportation Sponsor this year for those who prefer a shuttle bus between the hotel and the restaurant. The Chair’s Getaway event has 50-60 people in attendance and is an opportunity to raise funds for ORLAPAC under the direction of Greg Astley, ORLA’s Director of Government Affairs. I hope you consider making a donation to ORLAPAC and join us for this great reception, dinner, and overnight stay following on November 7. Register here to reserve your seats – we expect this will sell out so act soon.

[September 17, 2021] - Win for Lottery Retailers / Vaccine Mandates / EIDL Updates

Win for Lottery Retailers – ORLA’s membership includes a segment that cares deeply about the association’s advocacy for lottery retailer issues. ORLA in partnership with many other stakeholders was able to secure a win with the Governor committing in writing to prohibit any expansion of state sponsored gambling on mobile devices with an exception for the options already available on cell phones. The following two letters spell out the request made by us and our partners to legislative leadership and the Governor’s response essentially putting a moratorium on any gambling expansions on cell phones for the duration of her term in office.
 
Vaccine Mandates – We expect to have our hands full in the coming months as the potential for emerging vaccine mandates continues to be debated primarily at the local levels of government outside of President Biden’s announcement this past week. We have been made aware that King County in Washington State will move forward with a vaccine mandate but has decided to again target specific businesses with the mandate as opposed to all businesses. It remains unclear how the new vaccine mandate will be enforced and how the role of restaurant and other industry operators will be defined for those industries impacted. The King County mandate will go into effect in late October. Our reports show the NYC mandate has a vaccine verification compliance rate of less than 30% meaning as many as 70% of operations were not verifying vaccine status at the door. In one of ORLA’s recent surveys we asked operators what types of mandates they would proactively comply with. Under 40% said they would comply with vaccine verification and we suspect the reason is driven by the challenges posed by putting our frontline staff in the position of asking for those verifications universally to dine indoors and the uncertainty of what happens when customers are denied indoor dining service due to a mandate. 
 
As a reminder, we openly shared our survey results and our deep concerns about compliance rates with Multnomah County Chair Kafoury and the Governor’s Office. We’re hoping that step keeps the industry from being targeted while we continue our advocacy and support for vaccines and their importance.
 
EIDL Program Updates – The Small Business Administration’s Deputy District Director for Portland Sam Goldstein provided us at ORLA with the latest updates on EIDL. The SBA's COVID EIDL Program Summary serves as a review of where we are to date on EIDL expansion. Another webinar presentation is coming up on September 23; register here.

The SBA is continuing to accept loans and modification to existing loans. New applications and increases in existing loans resulting in total amounts to be approved  >$500K can be submitted immediately. Decisions on requests >$500K will begin October 8, 2021.
 
Main Update: Increase in maximum loan amount from $500,000 to $2,000,000 (policy)
 
Key Changes in Effect as of September 8, 2021:

• Increased maximum loans for new applicants and existing borrowers up to $2,000,000.
• New flexibility in use of funds includes pay down of existing commercial debt and regular payments on federal debt.
• Changed Affiliation rules (relaxed).  Only applicant owners of 50% or more are considered affiliated.
• Unlimited size for non-profits.
• Changed size standards for certain industries* to allow a per location maximum of 500 employees for listed industry categories considered still highly impacted by COVID-19.
• New limit of $10,000,000 on total loans to a single corporate group

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