FOR IMMEDIATE RELEASE: April 27, 2021

Contact:
Jason Brandt, President & CEO, ORLA
503.302.5060 | [email protected]

Yet again, Oregon Governor Kate Brown punished local restaurants announcing another wave of indoor dining bans in 15 counties starting Friday, April 30. Current coronavirus outbreaks as reported by the Oregon Health Authority have been tied to education institutions, health care settings, private social gatherings and manufacturing facilities. However, Oregon’s plan and ongoing risk categories continue to target and penalize restaurants, gyms, and fitness centers as the predominant set of restrictions deemed necessary to mitigate virus spread. There have been no super spreader cases tied to these environments at any point in the over 13-month pandemic in Oregon.

“Restaurants are taking the necessary precautions to ensure the safety of their employees and customers dining indoors,” said Jason Brandt, President & CEO of the Oregon Restaurant & Lodging Association. “It is impossible to run a restaurant two weeks at a time let alone one week at a time which is now Governor Brown’s plan for the coming weeks. The move by the Governor’s Office is tone deaf and offensive to tens of thousands of Oregonians working in restaurants and bars across our state attempting to pay their bills. COVID-19 closures and restrictions on indoor dining are clobbering Oregon’s restaurants, bars and hospitality sector. We’ve seen more than 1,000 close because of the pandemic recession. The uncertainty and arbitrary nature of targeting restaurants has made it impossible for these local businesses to plan during a time when they’re already struggling to survive. The Governor should stop blaming restaurants as the source of COVID-19 spikes. It is blatant discrimination against our local businesses. Instead, we should focus on what we know will work – vaccinating all Oregonians.”

Despite no evidence or correlation between COVID-19 case spikes and restaurants, Oregon’s new extreme risk category includes a new statewide metric: Covid-19 positive patients occupying 300 hospital beds or more, and a 15% increase in the seven-day average over the previous week. Meanwhile, more than 1 million Oregonians have been fully vaccinated. In addition, the Governor’s Office moved away from their normal practice of reviewing hospitalizations based on weekend data and instead used data from Monday which included over 300 hospitalizations in Oregon.

“The field of play keeps changing. We were under 300 hospitalizations all weekend but apparently that doesn’t matter anymore. The constant yo-yoing of closures and restrictions in Oregon are driving people to have multi-family gatherings at home indoors. The level of ongoing suffering being experienced by the hospitality industry is hard to quantify with the constant myopic focus on restricting restaurants and gyms as a way to effectively manage our ongoing COVID crisis,” Brandt said.

Restaurants have only three days to try to adjust their businesses, dispose of perishable food and reduce staffing again. In addition, restaurants will not be able to order food, schedule employees, or plan out their operating hours in advance as weekly changes are implemented by the Governor’s Office. While changing outdoor capacity from 50 to 100 people will help some restaurants, it won't provide much needed flexibility for most.

“The industry desperately needs their #1 sales day coming up on Sunday, May 9. Indoor dining restrictions for a second Mother’s Day in a row would be the ultimate blow to our local restaurants struggling to survive,” Brandt said.

For more information on the efforts of the Oregon Restaurant & Lodging Association please visit OregonRLA.org. 

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The Oregon Restaurant & Lodging Association is the leading business association for the foodservice and lodging industry in Oregon, which before COVID-19 provided over 180,000 paychecks to working Oregonians. 

​FOR IMMEDIATE RELEASE 4/20/21
Contact: Jason Brandt
503.302.5060 | [email protected]

[Wilsonville, OR] – The Oregon Restaurant & Lodging Association proudly announces the second-year launch of the Oregon Tourism Leadership Academy (OTLA), developed in partnership with the Oregon Destination Association and Travel Oregon, and led by the industry’s top experts. The annual experiential learning program is targeted to public and private sector tourism professionals who are seeking to polish their leadership and professional skills, continue to grow their career accomplishments, and make positive and lasting contributions to the state’s tourism economy and its success. 

“Our vision is to bring together tourism professionals from all walks of life to strengthen the interconnectivity within the industry while elevating new leaders who will help move our state forward,” said Jason Brandt, President & CEO for the Oregon Restaurant & Lodging Association. “The academy will continue to bring lasting personal and professional benefits to those who participate.” 

Tourism professionals currently participating in the first-year class continue to follow all health and safety guidelines as they approach program conclusion in September. The second-year class will launch in July and conclude in the Spring of 2022. View a roster for the second-year class below.

Curriculum, field visits, and hands-on experiences are strategically designed to support and align with the state’s tourism goals and objectives which include four Strategic Imperatives:

1. Optimizing the Statewide Economic Impact of Tourism in Oregon
2. Supporting and Empowering Oregon’s Tourism Industry
3. Championing the Value of Tourism
4. Running Effective Tourism Oriented Organizations and Businesses

The OTLA experience is designed for professionals currently serving Oregon’s tourism and hospitality industries. Interested program participants should have supervisory, managerial, or executive responsibilities in either the private or public sector. Applications from industry professionals who will soon be responsible for similar levels of responsibility are also encouraged to apply for the academy program.
 
The strategic imperatives outlined above will serve as the program’s core themes each year. Each theme will receive focus as a part of four multi-day experiential learning programs designed to provide academy participants with comprehensive educational experiences. Each year, approximately 20 academy participants will immerse themselves in the academy’s professional development curriculum alongside industry experts and facilitators.

For more information on the Oregon Tourism Leadership Academy, visit OregonRLA.org/otla

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The Oregon Restaurant & Lodging Association is the leading business association for the foodservice and lodging industry in Oregon, which before COVID-19 provided over 180,000 paychecks to working Oregonians. ​

House Vote on Unemployment Insurance Tax Relief Triggers Movement to State Senate

FOR IMMEDIATE RELEASE: April 16, 2021

Contacts:
Greg Astley, Director of Government Affairs, ORLA 
503.851.1330 | [email protected]

Jason Brandt, President & CEO, ORLA
503.302.5060 | [email protected]

Wilsonville, OR– The Oregon House of Representatives voted overwhelmingly to move forward with bipartisan legislation which would provide millions in unemployment insurance tax relief for some of Oregon’s hardest hit industries.

House Bill 3389 passed the Oregon House and will now move to the Senate for ongoing deliberation. The bill accomplishes a number of priorities for Oregon’s hospitality industry with the most important component being the removal of 2020 and 2021 employment data from the formula used to determine an employer’s applicable tax rate, starting in 2022.

“We would like thank the leaders who have signed on to support this bill as sponsors and their ongoing work to shepherd it through the legislative process,” said Jason Brandt, President & CEO for the Oregon Restaurant & Lodging Association. “The deferral and forgiveness components could be stronger for this year given the impact of government restrictions on industry employment options. Having said that, the big win will prove to be solving the tax hike problem for years 2022 through 2024.”

Unemployment insurance taxes are paid entirely by Oregon employers to fund Oregon’s Unemployment Insurance Trust Fund which remains the healthiest in the nation. One third of unemployment insurance taxes for 2021 can be deferred for employers with an increased tax rate of half a percent or more. If the employer’s tax rate increased more than 1 percent to 1.5 percent, 50 percent of the deferred tax would be forgiven. For tax rates which increased more than 1.5 percent to 2 percent, 75 percent of the deferred tax would be forgiven. And for employers who had a tax rate increase of more than 2 percent, the full deferred amount would be forgiven.

“We know this legislation if passed has the potential to save hospitality employers tens of millions of dollars this year alone,” said Greg Astley, Director of Government Affairs for the Oregon Restaurant & Lodging Association. “That amount pales in comparison to the real impact of the relief in future years. If we can erase 2020 and 2021 from upcoming calculations as proposed in the legislation, it will have a direct impact on our industry recovery efforts.”

The bipartisan Chief Sponsors of the bill in the house include Representatives Paul Holvey, Daniel Bonham, and John Lively. The bipartisan Chief Sponsors in the State Senate include Senators Bill Hansell and Chuck Riley.

For more information on the efforts of the Oregon Restaurant & Lodging Association please visit OregonRLA.org. 

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The Oregon Restaurant & Lodging Association is the leading business association for the foodservice and lodging industry in Oregon, which before COVID-19 provided over 180,000 paychecks to working Oregonians. 

The tally of restaurant closures grows every month as restrictions continue
 
FOR IMMEDIATE RELEASE: April 12, 2021

Contact:
Greg Astley, Director of Government Affairs, ORLA      
503.851.1330 | [email protected]

Wilsonville, OR– According to CHD Expert, Oregon has lost an additional 190 foodservice locations during March as over a year of lockdowns and restrictions continue to wreak havoc on the state’s hospitality industry.

“We have seen over 200 additional restaurant closures in 2021 on top of the closures experienced in 2020,” said Greg Astley, Director of Government Affairs for the Oregon Restaurant & Lodging Association. “An analysis of data compiled from sources including CHD Expert and active alcohol licenses from the Oregon Liquor Control Commission (OLCC) shows us that we have now experienced a net loss of approximately 600 to 800 permanent closures of restaurants across Oregon.”

CHD Expert data for 2020 shows 1,185 closures of restaurants with 770 openings during the year for a net difference totaling 415 locations. Food service operations serving alcohol have experienced a decrease of 442 locations compared to pre-covid location totals, according to the OLCC.

“Our state leaders in Oregon’s Legislature continue to look for ways to provide assistance to the hard-hit restaurant and lodging sectors,” said Astley. “We would like to recognize State Senators Betsy Johnson and Elizabeth Steiner Hayward for looking at relief options including the creation of a credit to help cover the costs of alcohol licenses for calendar year 2021.”

Read more in a recent OLCC memo to Senators Johnson and Steiner Hayward outlining the costs associated with licensee credits.

“The volatility due to government restrictions in Oregon is clobbering the ability of restaurant owners and managers to provide some scheduling stability for our industry employees,” said Jason Brandt, President & CEO for the Oregon Restaurant & Lodging Association. “We have a perfect storm brewing – growing checking accounts from stimulus funding, increased unemployment benefits for Oregonians, pent up demand for hospitality services from consumers, and frontline workers still pushing through the process of vaccinations. For our consumers out there, please be patient with your favorite local restaurants and lodging establishments. They will continue to do whatever they can within their control to meet your expectations.”

For more information on the efforts of the Oregon Restaurant & Lodging Association please visit OregonRLA.org. 

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The Oregon Restaurant & Lodging Association is the leading business association for the foodservice and lodging industry in Oregon, which before COVID-19 provided over 180,000 paychecks to working Oregonians. 

New ‘Extreme Risk’ Standards Will Result in Indoor Dining Continuity but More Needs to Change
 
FOR IMMEDIATE RELEASE: April 7, 2021

Contact:
Jason Brandt, President & CEO, ORLA      
503.302.5060 | [email protected]      

Wilsonville, OR– The framework for mitigating Covid risk in Oregon across a variety of industries has changed once again with newly established statewide hospitalization metrics among other factors defining Oregon’s new ‘Extreme Risk’ category. As a result, all Oregon counties for the first time in many months will once again have access to indoor dining operations.

“The news this week is bittersweet,” said Jason Brandt, President & CEO of the Oregon Restaurant & Lodging Association. “While five counties moved down in risk (Grant, Malheur, Umatilla, Coos, and Curry), six moved up in risk (Clackamas, Deschutes, Klamath, Linn, Multnomah, and Tillamook) which means moving down from 50% to the dreaded 25% indoor capacity restriction starting Friday, April 9. Anything less than 50% capacity poses ongoing survival challenges for our small businesses.”

In a press release issued by Governor Brown’s office, Oregon’s new extreme risk category includes a new statewide metric: Covid-19 positive patients occupying 300 hospital beds or more, and a 15% increase in the seven-day average over the previous week. As of April 6, Covid-19 related hospitalizations totaled 163 in Oregon.

“We are past due in developing a hospitalization metric as the central tool to determine all county risk levels,” said Brandt. “Over 2 million vaccine doses have been administered in Oregon. The risk associated with each Covid case diminishes with each vaccination and our stringent risk categories have not changed since they were implemented to mitigate the severity of Oregon’s winter surge.”

Concern regarding variants have been commonly cited by health officials as the reason for ongoing economic restrictions as the majority of other states move well past Oregon’s reopening status. According to recent comments by Dr. Dean Sidelinger, initial results show all vaccines to be effective in preventing serious Covid illness even if the virus is still contracted and results in a documented case.

“As we learn about the effectiveness of vaccines in protecting Oregonians against serious illness caused by variants, we should use that crucial information to change the crippling restrictions still being lived out by too many Oregonians,” said Brandt. “After reviewing all the facts, any reasonable person would conclude the vaccines are effective at keeping Oregonians out of the hospital and as a result, our risk metrics and widespread economic restrictions should change accordingly.”

ORLA continues to call for a statewide indoor restaurant capacity of at least 50% including an adoption of physical distancing standards between parties that align with international health guidelines (1 meter or 3.2 feet). 

For more information on the efforts of the Oregon Restaurant & Lodging Association please visit OregonRLA.org. 

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The Oregon Restaurant & Lodging Association is the leading business association for the foodservice and lodging industry in Oregon, which before COVID-19 provided over 180,000 paychecks to working Oregonians. 

A New Training Tool Can Help

​A picture is worth a thousand words. Excited and Cautious, Ready and Scary sums up the attitude of guests who may soon be walking through our doors for the first time in a year.

Increasing numbers of home-bound travelers are tentatively scheduling vacations while many take-out diners seek to enjoy a meal somewhere inside other than home. Still, top of mind for most people who have stayed home since the pandemic’s first lock-down is safety.

Tripadvisor's research on travelers’ booking criteria in 2020: 92% said “Cleanliness is the most important factor in selecting accommodations.” According to an OpenTable survey, a high percentage of consumers indicate that they make their dining choices based on the comfort level they have with a restaurant’s safety protocols.

YOU may be confident about the procedures you have put into place, but how can you help make your potential customer feel comfortable enough to venture out for the first time? Research shows that how you communicate pre-arrival is exceptionally important to ease concern.

Best Practice: Just as you have probably expressed on your own website, both Tripadvisor and Yelp have added space for businesses to describe their Covid safety practices. Balanced messaging is important, however. Having an enjoyable experience is, as it always has been, the motivation for travel and for dining out. While using the word ‘contactless’ can convey a good safety practice, might it also sound sterile to someone who is yearning to break out of forced isolation? Describing what guests can expect in terms of safety and enjoyment is consistent with hospitality that distinguishes a property.

Read remarks from a few properties that are highly ranked, and you will notice comments such as, “though the confirmation said that amenities could be limited, we appreciated they told us that the pool was available by reservation so social distance could be maintained and we could still use and enjoy it....” Or, perhaps, “because of Covid, while it wasn’t the same busy and high energy atmosphere we had previously enjoyed, our server went out of his way to be extra-friendly and the food was as delicious as always so we will continue to return."

Emphasizing that you seek to provide both a safe and enjoyable atmosphere is the balance that many customers seek not only to make, but to keep, their reservation. Ensuring that guests experience both will boost confidence and return intent.

What If? Have we ever been as aware of the CDC or FDA as we all are these days? With this kind of emphasis, you can anticipate that many guests will be very observant about how closely your team follows recommended safety practices and even compare yours to other locations they have visited. Being a germaphobe is not as nerdy as it used to be.

A friend shared with me that, after observing how hastily a bus person wiped down the table when a diner left, she decided not to stay because it did not seem very thorough for Covid cleanliness concerns. Another friend told me that they chose a hotel based on the property’s Covid Safety Health Pledge. After noticing some cobwebs in their room, however, they felt nervous about how closely that pledge was followed, and they regretted their travel plans. She has not traveled since.

I wondered if their reactions might have been different if they had conveyed their concerns to a service person who was able to respond and re-instill confidence? I realized that the situation was similar to any complaint about a misstep and that confidence may have been recoverable if handled correctly. At least there would have been a chance, anyway. The walk away is probably a forever lost opportunity and the potential word of mouth even worse.

Best Practice: While cleaning used to be something we did in the background away from guest sight, we now realize that allowing customers to see it in action can be a confidence builder. Seeing is believing. What plans do you have in place with your team members to address guest observations that may be similar to the concerns voiced by my friends? No matter how much we plan and practice, there are bound to be at least a few protocol missteps and/or encounters with highly sensitive guests. Are your associates as confident with words and actions they should take to address a guest’s safety concerns as they would be with typical pre-Covid complaints? Anticipating challenges and preparing credible responses can help repair a guest’s confidence and ensure that your safety goals are met.

New Resource: The Oregon Hospitality Foundation, ORLA’s nonprofit 501c3, has just released a new and on-demand video-based training tool, Providing Service While Supporting Safety. The course addresses opportunities like those mentioned above.

Four challenging scenarios are portrayed, communication, credibility, compliance, and creating a positive experience. Participants first watch an example of an ineffective service response which results in a negative guest experience. This is followed with narrative coaching and a more effective service approach is portrayed ending with discussion questions. Both restaurant and hotel versions are available, each with helpful worksheets, and both are offered with a Spanish subtitle option. Since time is a premium, scenarios can be viewed individually in less than 15 minutes. Course access is via sliding scale donation, group codes and tracking are also available. See more at OregonGuestServiceSafety.org.

What’s next? A recent Destination Analysts report provides rational optimism about our industry’s recovery, with all momentum tied to the lessening of safety concerns. In the February 22, 2021 report, they note “Each week more Americans have been vaccinated as well as know others who have, more trips in the short term appear… As COVID-19 hospitalizations continue to decline after their January peak, Americans’ optimism about the month ahead soared an additional five percentage points in the last week, reaching another record high. Now 44.2 percent feel the pandemic situation in the United States will improve over the next four weeks...”

While we all realize that turnaround will take time, earning and retaining consumer confidence in our industry’s safety practices, as well as creating positive experiences, will be essential to continuing momentum. | WENDY POPKIN, OREGON HOSPITALITY FOUNDATION

About
Wendy Popkin is the Executive Director of the Oregon Hospitality Foundation, a nonprofit 501c3 dedicated to providing educational, training, and philanthropic support to Oregon’s restaurant, lodging, and tourism industry. Wendy is a 35-year career veteran who describes herself as “fanatically enthusiastic about helping others enjoy the same type of fabulous career opportunities I have enjoyed in the hospitality industry.” OregonHospitalityFoundation.org