ORLA Update for April 2024

​Workforce Development
Coming off the heels of another successful Oregon ProStart Championships, we continue to look for ways to amplify some of the work our industry members engaged in the background to help educate our prospective workforce about the opportunities in this industry. You'll find an article in Here is Oregon that hears from both a mentor and volunteer judge on how rewarding it is for them to participate in our Oregon ProStart Championships event every year. You can also read our latest Workforce Blog about how our Oregon Hospitality Foundation team is pitching the "fun and great experience" our industry offers to our future workforce prospects.

Industry Stakeholder Survey
We're calling on all restaurant and lodging operators along the Oregon coast to take an important survey and provide feedback. To further the work our Oregon Hospitality Foundation's Hospitality Sector Strategist is doing, we need you to share your experience and insights to help us understand the workforce challenges and successes within our industry. To learn more about this project or if you have additional insights to share, email Rebecca Donley. Take survey here. 

Unfortunate Tragedy, Continued Safety Concerns
Oregon's hospitality industry lost a team member last week who was murdered in an unprovoked attack on TriMet in Portland. ORLA has been devoted to this issue given the importance of safety and security on our transportation systems and expressed concerns directly to the Governor's office. We also have invited TriMet executives to hear directly from restaurant operators and hotel GMs about the safety concerns of our industry workers who rely on the train for transportation. In the meantime, if you’re in a position to help a family in need, a Go Fund Me Page for Mike Brady’s family has been established as a result of the tragedy.

Tourism Academy Launches Year 5
Starting this week, our fifth Oregon Tourism Leadership Academy class launched their 2024 experience in southern Oregon. This program continues to be a key component for ORLA to establish a stronger leadership presence amongst tourism and hospitality stakeholders from around Oregon who gather four times during the year for multi-day professional development programming. ORLA is cultivating many friends through this program, each of whom can help us reinforce the value of being involved with ORLA while also answering the call of leadership to defend the appropriate use of industry taxes at local and regional levels. Learn more about OTLA. 

Regional Meetings This Spring
ORLA is hosting eight regional meetings across the state this spring. The emerging narrative in our first two regional meetings from ORLA members has focused on eroding profit margins due to swelling cost centers – whether they be rent, utilities, insurance, prime costs, etc. The pressures on the bottom line for both hotels and restaurants is palpable and ORLA continues to have concerns about the ability of our members to sustain their operations in the face of these headwinds. If you haven't yet, RSVP to an upcoming Regional Meeting and join us in the conversation.

Don't Miss the Northwest Food Show!
Be a part of the largest B2B food show in the Northwest! ORLA's Northwest Food Show presented by Curtis will be held at the Portland Expo Center Sunday and Monday, April 21 and 22. This show boasts hundreds of exhibit booths with everything from food and beverage to equipment to marketing and technology vendors. Register online prior to the show for quick and easy entry (ORLA members can register free with code "ORLA"). Registration at the door is also available. Visit NWFoodshow.com.

---

---

ORLA keeps members informed and educated with the latest information, industry intelligence and research via several channels. In addition to the blog, members receive more comprehensive insights via the monthly Insider e-newsletter and access to the Member Portal with data and research. ​

​Not a member yet? Visit our Membership page or reach out the ORLA Regional Representative nearest you.