Restaurant and Hotel Industry Members Honored by Oregon Restaurant & Lodging Association
[Wilsonville, OR] – The Oregon Restaurant & Lodging Association (ORLA) honored four members of Oregon’s foodservice and lodging industry as the 2022 Oregon Hospitality Industry Award recipients earlier this month. Jodi Doud with So. Oregon Elmer’s was named Employee of the Year, Nick Pearson with Jupiter and Jupiter NEXT hotels in Portland was named Lodging Operator of the Year, Emma Dye with Crisp restaurants was named Restaurateur of the Year, and Matthew Lowe with Jordan Ramis PC was named Allied Partner of the Year.
Recipients were recognized among their peers and over 270 delegates of ORLA’s Hospitality Conference on September 11, 2022, at the Graduate Eugene. These statewide awards recognize the outstanding contributions of individuals and businesses serving the hospitality industry and communities throughout the state.
“Oregon’s hospitality industry is overflowing with individuals who contribute significantly to the health of the trade,” says Jason Brandt, president and CEO of the Oregon Restaurant & Lodging Association. “These recipients represent not only some of our industry’s most dedicated leaders and advocates, but also the exemplary service that sets the high standard for the entire industry to achieve.”
Employee of the Year: Jodi Doud, Server, So. Oregon Elmer's
With over 20 years working for So. Oregon Elmer’s, Jodi knows how to win over customers for life by providing exceptional service and bringing her kindhearted demeanor to every customer, during every shift. Being able to make positive, lasting connections with her customers comes naturally and she has played an integral role in helping create memorable experiences for her customers time and again. Beloved by the staff as much as her customers, Jodi epitomizes hospitality and reaffirms how frontline employees truly are the heart and soul of our industry.
Lodging Operator of the Year: Nick Pearson, General Manager, Jupiter & Jupiter NEXT
During the first weeks of Covid shutdowns, Nick and his team collaborated with local municipalities to convert the original Jupiter hotel as a temporary voluntary isolation shelter for houseless folks who were experiencing symptoms of COVID-19 to rest, recuperate, and receive treatment. In addition to supporting local community programs, Nick continuously engages with organizations like ORLA and participates in activities that foster growth for Oregon hospitality. He’s being recognized not only for his outstanding contributions to the industry but also for exemplifying exceptional leadership among his peers.
Restaurateur of the Year: Emma Dye, Founder + Chief Salad Officer, Crisp
When Emma founded Crisp, her passion was to provide better food options for as many people as possible while keeping their carbon footprint and environmental impact minimal. Emma’s first priority, however, was to provide a place that is welcoming, respectful, and safe for her employees as well as for every customer that walks into the door. Emma and her staff are very proud of the culture at Crisp and the fact that it is a woman-owned, local startup that gives back to the community. Her vision and message about inclusivity also resonates through partnerships with locally owned businesses and nonprofits where Crisp contributes 10 percent of sales every month. Emma is recognized with this hospitality award not only for her accomplishments as a successful restaurateur, but also for the exceptional culture she’s created in her restaurants.
Allied Partner of the Year: Matthew D. Lowe, President, Jordan Ramis PC
Matthew’s passion for hospitality can be seen in every interaction with his clients, having dedicated over 20 years helping restaurant and lodging operators achieve success in their endeavors. As President of Jordan Ramis, he consistently demonstrates outstanding service, and under his leadership, the firm continues to make innovative contributions to support Oregon’s hospitality industry. Matt and his colleagues work hard on behalf of the lodging industry keeping local jurisdictions accountable in how they expend lodging tax dollars. He is recognized as a friend of the industry by his clients, proving time and again the value of his representation on critical issues impacting Oregon hospitality.
Click here to access photos from the event, view ORLA’s photo library. To watch the 4 award videos, visit www.oregonrla.org/nominate.
For more information on the ORLA Hospitality Awards, visit www.Oregonrla.org/nominate.
The Oregon Restaurant & Lodging Association is the leading business association for the foodservice and lodging industry in Oregon, which provides over 150,000 paychecks to working Oregonians. Currently ORLA represents over 2,800 members and advocates for over 10,000 foodservice locations and more than 2,000 lodging establishments in Oregon. The affiliated Oregon Hospitality Foundation, a 501(c)3 nonprofit, supports the workforce, educational, training, and philanthropic needs of Oregon’s hospitality industry through educational opportunities and job training programs.
Guest Blog | MustHaveMenus
Summer’s coming to a close, and customers are starting to crave cozy fall flavors. Don’t delay — update your bar menu today to include some festive fall cocktails today!
Crafting a cool-weather cocktail list doesn’t have to be complicated. Plenty of the most popular seasonal flavors — apple cider, pumpkin spice, and even candy corn — translate easily into mixed drinks that your customers are bound to fall in love with!
Need a little mixology inspiration? Keep reading for 8 excellent cocktail ideas and recipes that capture the spirit of the season:
Apple Cider Sangria
Sangria is a summery punch that’s traditionally made with wine, spirits, and various fruits. Happily, it can easily transition to a fall menu offering with a few simple edits. For example, this recipe incorporates apple cider and ginger brandy into the mix. It maintains the character of sangria, but with a subtle nod to the fall season.
Bourbon Milk Punch
Bourbon milk punch is a beverage that’s just as comfortable on a cocktail menu as it is on a dessert menu. Featuring whole milk or cream (or both), bourbon, nutmeg, vanilla extract, and cinnamon, it almost tastes like melted ice cream — but with a distinct bourbon kick. What’s not to love? This creamy, dreamy cocktail is an ideal addition to your restaurant’s menu all the way through the winter.
Candy Corn Martini
Not everyone’s crazy about candy corn. But those who do love it really love it. Give ‘em what they want with a candy corn martini!
This recipe is jam-packed with satisfying sweetness: it’s made with whipped cream flavored vodka, pineapple juice, and grenadine. But the flavor is only half the fun: the different weights of the liquid ingredients create a “stacked” visual effect so the beverage has three distinct layers that look like the colors of candy corn. This Instagram-friendly cocktail is bound to grab plenty of attention!
Pro tip: Spread the word! A tabletop insert advertising fall cocktail specials like candy corn martinis can draw attention to your seasonal offerings and could increase overall orders.
Caramel Apple Old Fashioned
The Old Fashioned is a classic cocktail traditionally made with bourbon, bitters, and a touch of sugar. In this recipe, it has a fall fling with caramel apples — with delicious results! Apple cider and rich, creamy caramel upgrade the Old Fashioned to cozy autumnal perfection. Finished with fetching slices of green apple, it’s got a fine fall look to match. Don’t miss adding this one to your fall roster!
The traditional mimosa couldn’t be easier to make: simply mix orange juice with champagne or sparkling wine and voila, you’ve got yourself a brunch classic. Making cranberry mimosas is just as simple: simply swap cranberry juice for orange juice.
The cranberry mimosa may not be complicated, but it boasts a fascinating flavor profile — bright and buoyant, but not too sweet. Plus, it’s visually stunning! This easy-to-make beverage is the perfect addition to your brunch lineup, or as an aperitif, all fall and winter long.
Honey Pear Sparkling Cocktail
What better way to kick off a meal than with a sparkling wine cocktail? Here's a recipe that was made for fall: Honey Roasted Pear Sparkling Cocktails, featuring pears roasted in honey and then pureed into a syrup that adds a rich, sweet, mellow flavor to the buoyant bubbles of sparkling wine. Served in coconut sugar-rimmed glass, this is the perfect celebratory cocktail to put customers in a happy mood for the rest of their meal. As a bonus, this recipe is also easy to make into mocktails!
As the weather gets cooler, customers crave comfort and warmth. The hot toddy delivers on both accounts, so be sure to include one on your menu! You can’t go wrong with a classic hot toddy, a simple concoction made with hot water, whiskey, honey, lemon, and spices. Or, you can try any number of variations on it, from a salted caramel hot toddy to a green, matcha-infused hot toddy.
Pumpkin Spice White Russian
It’s a simple fact: the White Russian, a rich concoction made with vodka, Kahlúa, and cream, is extremely delicious. But it’s even better with a little pumpkin spice. With this fall-themed variety, you get all of the finer points of a traditional White Russian, but with an autumnal accent thanks to pumpkin puree and a warming spice mixture. The resulting beverage makes for a beautiful after-dinner drink with a visually pleasing presentation.
Bring on the Fall Flavors!
Fall is the perfect time to update your bar menu to reflect the flavors of the season. Take a cue from these creative cool-weather cocktail ideas to craft an autumnal menu that’s bound to keep customers coming back! | Mark Plumlee
Mark Plumlee is the Sr. Content Manager for MustHaveMenus, the internet’s leading design, template and marketing service for restaurants.
This guest blog was submitted by MustHaveMenus. For more information on guest blog opportunities, contact Marla McColly, Business Development Director, Oregon Restaurant & Lodging Association.
Industry Champions / Local Lodging Tax / New GA Team Member
Statewide Hospitality Awards
ORLA honored four industry members during the Hospitality Conference in Eugene on September 11, 2022. These awards recognize the outstanding contributions of individuals and businesses serving the hospitality industry and communities throughout the state. Congratulations to the Employee of the Year Jodi Doud (Southern Oregon Elmer's), Lodging Operator of the Year Nick Pearson (Jupiter & Jupiter NEXT), Restaurateur of the Year Emma Dye (Crisp), and Allied Member of the Year Matthew D. Lowe (Jordan Ramis PC). View video profiles of this year’s recipients.
Protecting Local Lodging Tax Dollars
ORLA's government affairs team is working closely with our leadership teams and operators to review how local lodging taxes are being spent in jurisdictions across the state. Over the past fiscal year, ORLA has filed over 10 public records requests to evaluate the use of lodging tax dollars collected by local governments. Turnover within government positions just like in the private sector result in the need for ongoing education of the state rules governing local lodging taxes. Watch ORLA's explainer video how local lodging taxes must be expended in accordance with Oregon's state law.
New ORLA GA Team Member
Makenzie Marineau joins ORLA with experience in the non-profit world along with government relations, communication and volunteer engagement skills. Along with expertise in government affairs, she has years of experience working within the hospitality industry in Oregon. In her role as Government Affairs and Regional Leadership Teams Coordinator, Makenzie will be helping the association and its members achieve success through the development and ongoing oversight of regional groups of restaurants and lodging operators as well as programs to benefit the hospitality industry. She will serve as the lead government affairs staff member in the Portland Metro region and will provide administrative support for regional leadership teams outside of the region.
As always, if you have any questions about industry issues, please reach out to your Regional Representative or email us.
Gubernatorial Candidate Events / Oregon PFML / ORLA Conference
Gubernatorial Candidate Events
The Oregon Beverage Alliance (OBA) is hosting three events with Oregon’s Gubernatorial candidates coming up in the next several weeks. This is a unique opportunity for our industry to have an audience with the future Governor to talk specifically about the hospitality sector, our force as an economic driver for the state, and the importance of considering the impact of policy decisions on our sector. Having a large presence at these events will help ensure that Oregon’s next Governor understands the depth, diversity, and strength of our voice. These events provide a forum for open dialogue on issues of importance to our group. The events are all free of charge and will be held at Columbia Distributing, 27200 SW Parkway Ave, in Wilsonville, Oregon.
Oregon's Paid Family Medical Leave Program
Oregon’s Paid Family and Medical Leave Insurance program (PFMLI) goes into effect January 1, 2023, and is funded by employer and employee contributions. Employers with less than 25 employees are not required to contribute to the program, but their employees are. Employers will be required to participate in the program or provide an equivalent plan. ORLA is actively looking into private sector solutions right now. Here are some key dates:
Still Time to Register for the Conference
ORLA is excited to have both Chip Rogers, President & CEO of the American Hotel & Lodging Association and Michelle Korsmo, President & CEO of the National Restaurant Association joining us in person as keynote speakers at the ORLA Hospitality Conference in Eugene. This will mark the first time in ORLA’s history where both national CEOs will be present for a gathering of our members. All details relating to the conference can be viewed on our designated conference site. View the “Sessions” tab on the following website to review the flow of the conference and reach out with any questions. This is a great time to bring key staff and those you’re looking to develop as part of your long term sustainability plan for your operation.
Affordable Housing / Economic Report / Per Diem Increase / Oregon Hospitality Heroes
‘People for an Affordable Oregon’ Involvement
ORLA is part of a broader business coalition challenging the latest rulemaking conducted by the Department of Land Conservation and Development (DLCD) without appropriate levels of public input. There’s potential that legal action may result out of this movement: the business coalition challenging the lack of public process within the rulemaking effort and municipalities questioning DLCD’s authority over local zoning controls. To learn more about this developing issue visit:
Operators Endure Weaker Business Conditions
The costs of goods restaurateurs need most have continued to accelerate, and according to a new survey released today by the National Restaurant Association, 46% of operators say business conditions are worse now than they were 3 months ago. More than 80% of operators say the cost of food, labor and occupancy are higher than 2019; 94% say operating costs in general are higher. 85% report profits are down. See full survey results and the press release.
GSA Increases Per Diem rate
The FY2023 standard per diem rate will increase to $157 for the continental U.S., and rates for the 316 non-standard areas will be at or above FY2022 rates, the General Services Administration (GSA) announced this week. This is extremely welcome news for the hospitality industry as our recovery continues. By increasing the standard rate and setting a floor at pre-pandemic rates for NSAs, GSA has ensured fair increases in markets that warrant them while also avoiding hurting hotels in markets that have taken longer to recover. See Oregon rates.
ORLA Hospitality Award Winners
We will celebrate four hospitality heroes Sunday evening, September 11 at our Awards Dinner during the annual Conference in Eugene. Congratulations go to Nick Pearson (Jupiter & Jupiter NEXT) as the Lodging Operator of the Year, Emma Dye (Crisp) as the Restaurateur of the Year, Jodi Doud (Elmer's Roseburg) as Employee of the Year; and Matthew D. Lowe (Jordan Ramis) as the Allied Partner of the Year.
As always, please let us know if you have any questions by emailing firstname.lastname@example.org.
Guest Blog | Togather Restaurant Consulting
Many people assume that you must be a coder, data analyst, or a tech-savvy professional to collect and use data. Data can be an overwhelming concept, especially when presented with unfamiliar and intimidating terminology. However, when presented correctly, we can view data analytics in a more accessible and understandable way. The current buzz about data and how it is changing business is worth listening to; it is transforming the job market, being used by every technological platform, and is changing the world of business as we know it.
In the hospitality industry, we can break data down into operational and guest data. Operational data includes any data collected by your POS, turnover time, inventory, menu trends, cost of goods, labor reports, and staff performance metrics. Guest data includes customer behaviors, wants & needs, contact info, and demographics. These can be analyzed to uncover patterns, trends, and associations in your operations.
Many people know that their data is sourced from their POS, but operators can also collect data from their loyalty programs, inventory & waste management, kitchen display systems, and other new technology that track restaurant metrics.
But, when you have this data, what do you do with it? In order to recognize and dissect patterns, you need to have it in a structure that is easily analyzed. We call this “data transformation:” taking data, and turning it into an optimized product for business use. But not to fear, we’ve reached a point where your technology does the work for you. Remember to ask your POS representatives the big question – “what can my POS do with the data points it is collecting?” Take a peek at the charts, graphics, summaries, and percentages calculated through your technology.
Only 45% of small business owners analyze their data (airSlate). Analysis doesn’t mean logging in once a month to check your sales and labor numbers. Analysis involves asking the right questions for what you want to know. You must think like a scientist to create hypotheses, but you don’t have to have a Ph.D. to do so. Some examples of questions that data can answer are as follows:
If you can ask these questions and test solutions you will see benefits across your operation. In your marketing, decision-making, revenue, efficiencies, and customer behavior, you will have a competitive advantage. When used the right way, numbers rarely lie.
By 2025, data will be embedded into every decision process in terms of restaurant success. Jobs in the field are expected to grow by 25% by 2026. Restaurants that use big data have 8-10% increased profits, 17% increase in productivity, and improved their products or services by 12%. (PopMenu). If you are in the 55% of operators that aren’t using it to your advantage, now is the time to learn - don’t get behind with data!
Hold your horses though - if we use data, we must ensure that we are ethical about our collection and usage. As the holder of people’s data, you must ask: How are you collecting, protecting, and applying it?
In terms of ethics, your answers should align with four principles:
If the answers are ‘yes’ and the first answer aligns with how you would want your data to be treated, then proceed! If you are using a platform or raw data in a way that you cannot answer ‘yes’ to those questions – you may want to step back and consider if you are providing honest service to your customers. After all, we are the hospitality industry.
As we step forward into the future, we mustn’t let ourselves get bogged down by the learning curve. While it can seem daunting, there are resources available. Data answers a lot of the questions that business owners face. However, data collection is pointless without transformation. We must transform our raw data values into something tangible – something that changes how we do business. Otherwise, our research is useless. We can cultivate a competitive edge if we stay in stride with this rapidly-evolving technological industry. Above all else, we must ensure that our data-driven decisions are ethical and build towards profitability. | Anna Janke and edited by Kate Ratledge, Togather Restaurant Consulting
In the News / Sports Economy / Reigniting Travel / Worker Shortage
ORLA's professional staff is in full swing as we turn the corner on event season and gear up for our final productions – Swig & Savor August 12 at the Nines in Portland and the ORLA Hospitality Conference at the Graduate Hotel in Eugene in September. See below for our latest association updates:
Media Coverage – State of Sport
The Portland market and secondary markets in Eugene and Bend are working collectively to amplify the State of Sport within Oregon’s economy. Findings of a recent report launched intentionally in advance of the World Athletic Championships in Eugene elevates the identity we have in Oregon around sports and recreation companies. Of course the hospitality industry benefits greatly as we continue to develop a more comprehensive identity around sports and recreation. The Oregon Hospitality Foundation, ORLA’s 501 c(3) arm, financially supported the creation of the study and continues to be involved in the ongoing task force work. Here are some of the media pickups resulting from the collaborative work.
Reigniting Travel Press Event
Chip Rogers, President & CEO of the American Hotel & Lodging Association joined ORLA alongside Travel Portland and the Portland Business Alliance in holding a press event July 22 about reigniting travel in the Portland region. Here’s a sample of some of the coverage:
Where Have All the Workers Gone?
Almost everyone in the industry still needs more help to meet demand. And there are some misunderstandings about how much our workforce has been effected by Covid compared to trends that started long before the pandemic hit. If you haven’t already, read the Wall Street Journal's article, The ‘Great Resignation’ Started Long Ago, it’s worth your time. Something to ponder: "There are more than 11 million job openings in the U.S. but only six million unemployed workers. So what’s happening?"
ORLA Hospitality Conference
Both Chip Rogers, President & CEO of the American Hotel & Lodging Association and Michelle Korsmo, President & CEO of the National Restaurant Association will join us in person as keynote speakers at the ORLA Hospitality Conference in Eugene. This will mark the first time in ORLA’s history where both national CEOs will be present for a gathering of our members. This is a great time to bring key staff and those you’re looking to develop as part of your long term sustainability plan for your operation.
Questions? Give us a call at 503.682.4422 or email us.
Industry Awards / Whiskey Event / Sports Economy / Job Fairs
ORLA's Hospitality Conference in Eugene will include recognition for our Restaurateur Of the Year, Lodging Operator of the Year, Employee of the Year, and Allied Member of the Year. Nominations are open until end of day on Monday, July 11 so please submit a nomination form if you know of a deserving candidate.
Swig & Savor
ORLA’s public-facing high-end Swig & Savor liquor event has opened ticket sales! This is a unique event featuring top-shelf whiskies for tastings, educational seminars, and allocated and rare products–an opportunity that does not currently exist in the Pacific Northwest market. VIP participants will automatically entered into a raffle with drawings for hard-to-get allocated bottles.
Sports Economy and Jobs
The Oregon Hospitality Foundation contributed to the production of the economic report released last week by the Portland Business Alliance in partnership with U.S. Bank. Oregon: The State of Sport highlights the economic power and competitive advantage in Oregon stemming from the athletic, outdoor, team, and recreation industries. The report’s initial focus was on the Portland Metro area, Eugene, and Bend, but there is widespread recognition that Oregon’s strength in this space is truly statewide. The report articulates what many of us already knew: if you want to be in this ecosystem as an entrepreneur, employee, or even customer…Oregon is the place to be. The report and key findings can be found here.
Youth Job Fair
The Oregon Hospitality Foundation will be doing more work to elevate workforce development efforts from partners and stakeholders around the state in the coming years. We look forward to documenting our success in getting industry professionals sharing their stories in high school and community college classrooms, assist with lining up student job shadow experiences with industry professionals, and build out more options for educators to take their students on experiential field trips of industry businesses when it makes sense. Our work also includes shining a brighter light on youth job fairs and other events focused on connecting employers with prospect employees.
Questions? Send us an email or give us a ring at 503.682.4422.
Press Release | Portland Business Alliance
Coalition Partners Unveil the Largest Economic Study of Its Kind in the State
The new report showcases how Oregon is winning nationally in the Athletic, Outdoor, Team and Recreation Ecosystem.
Vanessa Briseño, Senior Director, Strategic Communications
Portland Business Alliance
email@example.com | 503.224.8684
The Portland Business Alliance, in partnership with a coalition of regional and statewide business associations, is pleased to announce the release of “Oregon: The State of Sport,” a new economic study that highlights Oregon’s competitive advantage and the economic power that the Athletic, Outdoor, Team and Recreation Ecosystem generates for the state.
“This is the first time we’re able to quantify something we’ve all felt to be true: Oregon is the definitive business leader and a regional economic force in the Athletic, Outdoor, Team and Recreation industries,” said Andrew Hoan, President and CEO of the Portland Business Alliance. “It’s inspiring to get a deeper look at the Ecosystem and our distinguishing characteristics, like exceptional industry-trained talent and education programs, that support and allow for these industries to develop, grow, and thrive here.”
“For the last 30 years, the Greater Portland market has been the top choice for apparel and outdoor companies serious about growth and innovation,” said Monique Claiborne, President and CEO of Greater Portland Inc. “If we want to continue to be on top, we must invest in this Ecosystem. This report shows us what we have to gain: more jobs and dollars for our local economies. I look forward to working with both public and private sector leaders to create more opportunities for this industry.”
Conducted by the world-renowned industry-leading real estate and economic development consulting firm HR&A Advisors, the “Oregon: The State of Sport” economic report marks the most robust analysis to date of Oregon’s Athletic, Outdoor, Team and Recreation Ecosystem—defined as including sports and apparel companies as well as internationally known professional sport franchises, sporting-related events, recreation and tourism activities. The study examines Greater Portland, Bend, and Eugene’s unique environment for sports innovation and growth.
“We were thrilled to collaborate with the Portland Business Alliance and a wide array of regional stakeholders to develop the ‘Oregon: The State of Sport’ report,” said Kate Collignon, Partner at HR&A Advisors. “HR&A’s comprehensive economic analysis, coupled with extensive stakeholder input, affirms the tremendous impact of the Athletic, Outdoor, Team, and Recreation industries across Greater Portland and Oregon. State and regional partners have a distinct opportunity to leverage a unique value proposition to attract and sustain world-class talent within this booming hub of activity.”
KEY REPORT TAKEAWAYS:
“When we think of a healthy, prosperous, and competitive Oregon that improves lives today and into the future, Oregon’s Athletic, Outdoor, Team and Recreation Ecosystem is unquestionably a part of the story,” said Angela Wilhelms, President & CEO of Oregon Business & Industry. “The contributions companies small and large in this Ecosystem have made are extraordinary, and we must continue to leverage this strength and use findings from this study to propel our entire state forward.”
“There’s never been a more exciting or important time to celebrate the business of sport and recreation of all kinds across Oregon. This study further affirms our efforts to support existing sports teams—both professional and college—and to attract new teams, events, and businesses that add economic value and jobs to our region and the state. Ultimately these efforts will result in a greater quality of life for Oregonians and tourists,” added Jim Etzel, CEO at Sport Oregon.
The “Oregon: The State of Sport” economic report will be unveiled today at the Portland Business Alliance’s Annual Meeting, presented by U.S. Bank, which is committed to investing in the future of our communities.
“It's an exciting time for Oregon. We see legacy industries continue to thrive and emerging industries gaining a strong foothold across the region. Our state has long been the birthplace of many companies in the Athletic, Outdoor, Team and Recreation sectors, growing their own and drawing creative talent from around the world to build and expand the segment,” said Stacey Dodson, Oregon and Southwest Washington Market Executive at U.S. Bank. “Industries like this create jobs, support our vital small business community, and attract those who have a passion for the Oregon lifestyle.”
The full report is available at OregonStateofSport.com. We encourage you to review and celebrate the findings by using the hashtag #ORStateofSport.
About the Portland Business Alliance. The Portland Business Alliance – Greater Portland's Chamber of Commerce – was founded in 1870 and represents the largest, most diverse business network in the region. The Alliance brings together more than 2,100 members represented by dynamic and varied employers from around the Portland region, and offers a strong source of support, information, advocacy, engagement and professional development opportunities. Grounded in its mission to create opportunity and advance well-being for all who live and work in the Greater Portland and SW Washington region, the Alliance envisions a healthy and resilient business ecosystem where we work together to increase collaboration in governance; engage community; increase civic leadership; and, advocate for a vibrant, livable region for all.
About HR&A Advisors. HR&A Advisors, Inc. (HR&A) is an employee-owned company advising public, private, non-profit, and philanthropic clients on how to increase opportunity and advance quality of life in cities. We believe in creating vital places, building more equitable and resilient communities, and improving people’s lives.
The Oregon Hospitality Foundation along with ORLA serve as sponsors and stakeholder participants in this effort. Read more about how we're leveraging Oregon’s leadership in the Sports Ecosystem to boost workforce opportunities in this ORLA Magazine article: The Economic Impact of Outdoor Sports & Recreation.
Leveraging Oregon’s Leadership in the Sports Ecosystem to Boost Workforce Opportunities
This July, the World Athletics Championships come not only to the United States for the first time, but to Oregon. We are a leader in track and field with Hayward Field consistently hailed as an elite track and field venue, but we are also a global leader in the “sports adjacent.” In the area forming Eugene to Bend to the greater Portland area, there are over 800 sports apparel companies and thousands of sports related manufacturers, therapists, coaches, semi professional and professional athletic teams, Olympic trials, skiing, outdoor adventure, mountains, rivers, fields, venues, hopes, and dreams. Where else in the country can you engage in the quality of recreation and athletics, live in the region where those amenities already exist, and make a living at the very activity that brings us joy?
When the World Athletics Championships meet later this month, they bring with them media opportunity from around the globe. We have a rare opportunity to tell the world that Oregon is much more than Nike, Hayward Field, Portland Thorns, and Trailblazers. We are a state dedicated to sports and everything that supports those sports. That is why ORLAs’ Hospitality Foundation (OHF) has partnered with the Portland Business Alliance (PBA) to bring into focus the major impact that sports and recreation have on the economy and workforce of Oregon. As OHF is digging deep into workforce development for our industry, it seemed logical that we needed a voice at the table to be a part of this important work.
PBA has completed an economic analysis and is in the process of naming what we will eventually promote as a brand for Oregon’s sports related economy, but what good does a bunch of data do except tell us what we already know? The truth is, not everyone knows, and we are going to tell the world. This is about, creating awareness for existing investment and attraction of additional sports opportunities. We need to engage in legislation at every level of government to get traction for investment in our state and local sports economies. From workforce development to infrastructure, it is time to leverage our leadership in outdoor recreation and sports and and get creative with how we use it to make everything in Oregon more attractive and inclusive.
While we are unsure exactly how the messaging will be employed, we know that the powerful information this provides us would be lost if we don’t use it to leverage into real actionable help for our restaurants and lodging partners in Oregon. How can we use this information to bring economic relief to workforce development, engage housing initiatives, affect transportation, food security, lift BIPOC, LGBTQ+, and women-run business voices, help with houselessness, mental health, and addiction and recovery services? Right now we are meeting and talking through how to use this data to best affect the State of Oregon.
Watch for more information on the analysis and branding as we welcome the world into our homes for the World Athletics Championships. Let’s be ready to tell the narrative that Oregon is the leader in sports, outdoor recreation, and the opportunity it provides us all. | Ken Henson, Vice Chair, Oregon Hospitality Foundation
This article originally published in the July issue of ORLA Magazine.
Third Party Deliver Fee Cap / Hotel Loading Zones
Recently, the Oregon Restaurant & Lodging Association (ORLA) went to bat on a couple of issues affecting restaurants and lodging properties in Portland and we came away with two huge wins!
On the restaurant side, ORLA was instrumental in securing an extension of the 10% Delivery Fee Cap for an additional eight months. The ordinance takes effect June 29 when the ordinance from 2020 was set to expire. ORLA will now work with restaurant owners, the City of Portland, the third party delivery companies and other stakeholders on a proposal around a permanent delivery fee cap within the city limits. A huge thanks to the restaurant operators who testified and shared their stories to City Council.
On the lodging side, ORLA reached out and communicated with Commissioner Hardesty’s office about proposed changes to hotel loading zones that would have turned the current 15-minute zones into 3-minute zones. Our discussions were successful in maintaining the 15-minute loading zones. ORLA pointed out that as Portland hotels continue to recover from the last two and a half years, making it more difficult and less welcoming for visitors to enjoy our city is the opposite of what we need to be doing.
Advocacy on behalf of the hospitality industry and our members is at the core of what we do at ORLA and we appreciate your involvement and your support as we continue to fight on your behalf.
Questions? Contact ORLA Regional Representative Steven Scardina or ORLA Director of Government Affairs Greg Astley.
Inflation / Job Loss / Travel Forecast
More than two years into the pandemic and we're still realizing the effects of Covid on travel, supply of goods, and inflation. We appreciate the work our national partners do to provide valuable insights and data highlighting the ongoing economic issues facing our industry.
This week, the National Restaurant Association released an updated summary of the Misery index based on the May jobs and sales reports. While job growth is still slow, sales are continuing to grow. American restaurant owners and operators are experiencing the impact of several global factors influencing food supply. The war in Ukraine, India’s record heat wave, and delayed planting in China last year mean that wheat is in short supply. With wholesale food prices already up nearly 18% in the last 12 months, the growing list of unavailable or items in short supply is adding pressure to an already strained industry.
Highlights from the June 2022 Misery Index:
A recent survey commissioned by the American Hotel & Lodging Association (AHLA) shares how new concerns about gas prices and inflation are impacting Americans’ travel plans in a variety of ways. Majorities say they are likely to take fewer leisure trips (57%) and shorter trips (54%) due to current gas prices, while 44% are likely to postpone trips, and 33% are likely to cancel with no plans to reschedule. 82% say gas prices will have at least some impact on their travel destination(s).
The survey of 2,210 adults was conducted May 18-22, 2022. Other key findings include:
AHLA recently relaunched its Hospitality is Working campaign with a focus on reigniting travel across the nation and highlighting hotels’ positive economic impact in cities across the country. With travel ramping back up, hotels have embarked on an unprecedented hiring spree to recruit hundreds of thousands of workers for more than 200 hotel career pathways.
Bottom line, restaurant and lodging operators are feeling the same economic pressures that our customers and guests are, and we’re always going to work hard so we can keep serving them, our employees, and our communities.
Stay strong, serve well!
ERC Eligibility / National CEO Presence / Board Nominations
Eligibility Clarification for 2021 Q3 Employee Retention Tax Credits
The law states there are two criteria by which an employer may qualify for the Employee Retention Credit:
AHLA and NRA CEOs to Speak at ORLA's Hospitality Conference
Mark your calendars and plan on attending the ORLA Hospitality Conference September 11-12 in Eugene. We are excited to host both CEOs from our national affiliates for the first time at an ORLA event. Michelle Korsmo, President & CEO for the National Restaurant Association and Chip Rogers, President & CEO for the American Hotel & Lodging Association will be speaking in person during the kickoff lunch on Sunday. This is a rare opportunity to hear insights directly from these industry leaders on legislative activity in Congress, industry trends, emerging issues, and projected industry recovery. In addition to the general sessions, we have eight breakout sessions including two that will offer a deeper dive on restaurant and lodging advocacy.
ORLA Board Nominations Committee Convenes in July
Active ORLA members provide the backbone for all association efforts and we remain fortunate in having committed restaurant, lodging, and allied members who serve on ORLA’s Board of Directors. The ORLA Board is made up of 10 restaurant member representatives, 10 lodging member representatives, and 3 Allied member representatives. Board members serve 3 year terms and attend 4 board meetings each year. Those serving are eligible to serve two consecutive terms before reaching their term limit. For ORLA’s upcoming fiscal year beginning October 1 there are 3 openings on the board due to term limits – 1 restaurant, 1 lodging, and 1 allied position. If you are interested in being considered for ORLA Board service please reach out to ORLA President & CEO Jason Brandt.
Sysco Sponsors Teacher Flex Fund
Thanks to our partners at Sysco, the Oregon Hospitality Foundation had the opportunity to extend a small grant application in support of the ProStart program across the state. The Oregon ProStart Teacher Flex Fund encouraged teachers to apply for a $500 grant for to prepare for the 2022–2023 school year. At the teacher's discretion, these funds can be spent on much-needed products or equipment within the classroom to help facilitate their culinary program. Allocations from the $5,000 Flex Fund were made on a first come, first serve basis, and will be dispersed later this month. To learn more about how ProStart is helping foster our next generation of industry leaders, or to see how you can support this valuable career technical education program, visit OregonRLA.org/prostart.
Questions? Feel free to contact your association.
Guest Blog | Porter
Staff shortages are leaving many of us with no choice but to shortchange the guest experience. Here are 5 ways that you can create positive guest experiences with a reduced staff.
Guest Blog | Togather Restaurant Consulting
The landscape of our industry is in constant flux. It seems that each day we wake up to a new obstacle on our horizon, whether it be rising prices from vendors, competing with the mounting employee wages in your community, or simply tackling the ongoing supply chain issues. Looking at these things from a broad scope can be overwhelming for many business owners. A question that begs to be answered is this: how do we achieve our financial goals when the economy seems to be pitted against us?
We have seen plenty of restaurant owners scale back their operations lately. Menus are shrinking, hours of operation are dwindling, and table service is becoming a rarity. Many would consider this unavoidable in the current market climate. While these actions have been proven to help mitigate losses, it would be a disservice to ignore additional options for making a profit. Vertical integration is a fantastic opportunity to gain revenue elsewhere within your restaurant. Vertical integration, simply put, is when a company controls more than one stage of the supply chain or production cycle. This creates an avenue of potential income based upon commodities already found within your company. Some examples of vertical integration would include bottling and selling signature sauces that your restaurant produces, creating take and bake menu items for pickup, or perhaps even hosting cocktail classes taught by your bartenders. The possibilities differ for each restaurant or concept, and finding a lucrative vertical for your specific company might look different from your competitors. The key to creating the right vertical for you lies within your unique company. Take a look at the things that keep your regulars coming back and ask yourself how you can make them even more profitable.
There are numerous benefits to utilizing vertical integration in your business. However, the strongest advantages include sustainability, quality, and increased market share. To help explain these notes, we will be using a hypothetical vertical. In the following scenarios, we will be discussing a fabricated Mediterranean restaurant called “Yamas”. They are pursuing a vertical that markets their tzatziki in bottles to local stores and vendors. Now, we can dive into the benefits of vertical integration.
In the end, there are many factors to consider when looking towards vertical integration. Before deciding to take on a project of this scale, ask what is to be gained from pursuing a vertical. Would creating a vertical be realistic for your company? What problem would it be solving? What opportunities would arise from your vertical integration? Can your business support an internal start-up? These questions can only be answered with data analytics, creativity, and ingenuity. Integrating verticals into your business has the potential to elevate your profit margins when executed correctly. While expanding horizontally seems to be an impracticability in a post-pandemic climate, we can always look vertically. | Kate Ratledge, Bar & Front of House Consultant. Togather Restaurant Consulting.
Alcohol Tax / Commission Caps on 3rd Party Deliveries / PFMLA / Tip Pooling Resources
Fighting Oregon Alcohol Tax Increases
Here's a quick update on our ongoing fight to protect the industry from increased beverage taxes in Oregon. Our next fight against increased alcohol taxes will surely come up yet again in the 2023 Legislative Session. Our friends at Quinn Thomas have been working hard to keep our organizational alliance intact as well as help identify messaging relating to some of the ongoing problems with Oregon’s broken addiction treatment and recovery system. This analysis on Alcohol Price Elasticity helps shed more light on the lack of correlation between increased alcohol taxes and decreases in alcohol use.
Upcoming Vote on Capping Third Party Delivery Fees at 15%
Portland City Council will vote on June 15 to cap delivery fees for restaurants from third party platforms at fifteen percent. If approved, the ordinance would take effect June 29, 2022 when the emergency order capping delivery fees at ten percent expires.
In addition to the fifteen percent delivery fee cap, the ordinance would allow third party delivery platforms the ability to charge:
The ordinance also prohibits:
Paid Family Leave Concerns
You may recall a tough fight in the 2019 Oregon Legislative Session on Paid Family Leave. The new labor law passed before Covid and has been in hibernation mode behind the scenes as the Oregon Employment Department worked to get their ducks in a row for a 2023 launch. Of course we had this little thing called Covid which upended our world and unfortunately those unexpected challenges have not changed the state’s plan to fully implement their “Paid Leave Oregon” program in 2023.
The Paid Leave Oregon programs latest round of rules addresses a variety of issues including appeals, wages, benefits, and equivalent plans. ORLA’s statewide business partner OBI has participated in the rulemaking advisory committee and submitted comments on behalf of the business community. We continue to worry about the confusion this will create for employers and employees that are also subject to the Oregon Family Leave Act and the federal Family and Medical Leave Act. OBI hopes to introduce legislation in the 2023 session to address this issue.
Key date: The 1% payroll tax will begin on January 1, 2023. Employees pay 60% of the tax and employers pay the remaining 40%. However, employers with less than 25 employees are not required to contribute to the program, but their employees are. Alternatively, employers can opt to provide a private equivalent plan through insurance or by self-insuring, rather than participate in the state program (ORLA is actively looking into private sector solutions right now – any progress will move through our ORLAMS board process). Employees will be eligible to file claims under both the state and private plans in September 2023.
Webinar on Tip Pooling & Overtime Compliance
ORLA hosted a webinar June 2 on “How to Ensure You’re in Compliance with Overtime and Tip Pooling.” Representatives from the Department of Labor, Wage & Hour Division Portland District covered these topics and more, including fielding several situational questions from industry members. The following resources were shared:
For questions, call the WHD toll free and confidential information helpline at 1-866-4US-WAGE (1-866-487-9243), or the Portland District office directly at 503-326-3057. You can also call or visit the nearest Wage and Hour Division Office.
For a copy of the webinar presentation slides, please email Lori Little.
Have any questions? Feel free to reach out to ORLA Government Affairs via email.
Lodging operators are optimistic about leisure travel returning to Oregon. In addition to Oregonians traveling locally around the state, the World Athletic Championships - Oregon22 should bring visitors from around the globe to experience Oregon’s unique hospitality.
According to a recent survey conducted by Morning Consult and commissioned by the American Hotel & Lodging Association, nearly seven in ten Americans (69%) report being likely to travel this summer, with 60% saying they are likely to take more vacations this year compared to 2020-21.
The survey of 2,210 adults was conducted May 18-22, 2022. Other key findings include:
As business and leisure travel continue to rebound from the last two and a half years of restrictions and shutdowns, lodging operators in Oregon are looking to in-state travel as well as the boost from over 200 countries and their fans coming to our state for the 2022 World Athletic Championships. Although the competition is in Eugene, there’s no doubt visitors to Oregon will take the opportunity to explore every corner of our state and take advantage of the natural beauty and hospitality our industry and others will offer.
You can find much more information on the World Athletic Championships on Travel Oregon's website. An industry-facing toolkit has also been developed to provide additional information, resources, broadcast-quality b-roll and hi-res images, as well as inspirational trip ideas and media contact information. Questions can be directed to Jaime Eder, Industry Communications Manager at Travel Oregon. | Greg Astley, Director of Government Affairs, ORLA
RRF / Elections / Liquor Privatization...
Restaurant Revitalization Fund (RRF) Senate Vote – Oregon Senators Voted Yes
Yesterday, the U.S. Senate was unable to overcome a filibuster on a motion to begin debate on a $48 billion bill that would have replenished the Restaurant Revitalization Fund (RRF). The vote to invoke cloture and overcome the filibuster failed by a vote of 52-43 (60 votes were needed to prevail). Read the press release from the National Restaurant Association for more information. Highlights of the vote from yesterday:
Primary Election Roundup
There has been an increase in the number of industry members who have expressed a willingness to run for office. ORLA members Cheri Helt (BOLI Commissioner candidate), Daniel Nguyen (State Rep Candidate), Janelle Bynum (Current State Rep), and former ORLA staff member Christine Drazan are all working to bring more industry expertise to our policy making decisions. Here are a few highlights from this week’s primary election on state races:
Portland Lodging Alliance (PLA) Statement on Portland City Budget
ORLA was involved in group discussions on the City of Portland's budget earlier this week. Generally, the high level social service and public safety investments and content within the budget seem on point. What continues to plague Portland are the deficiencies in management and a desire by our members to see consistent progress on the streets. One of ORLA’s local groups is called the Portland Lodging Alliance and current ORLA Board Members George Schweitzer and Daryn White Cyrus sit on the PLA Steering Committee. Joining them in leadership are Brandon Carter of the Bidwell downtown and Martin McAllister who runs the waterfront Marriott Hotel. This coming week the Portland Lodging Alliance is submitting comments on Mayor Wheeler’s proposed budget to the City through their online public comment portal.
Liquor Privatization Off the November Ballot
There’s one less thing to worry about on the November ballot now that the Northwest Grocers Association have pulled their initiative petition from the signature gathering process to qualify as a state measure. Initiative Petition 35 would have opened the door to liquor sales in grocery stores here in Oregon. Although the convenience may seem enticing on its surface there are far ranging implications if the current alcohol system were to be disrupted with cost escalations on liquor inevitable for ORLA members. See the story summing it all up here on OPB. ORLA has been an active part of the opposition campaign to this effort ever since our Government Affairs Committee voted unanimously to oppose these efforts when this was attempted the last time.
Have any questions? Feel free to reach out to us via email.
Guest Blog | Porter
We’ve all had those moments where digital tools were brought in for “convenience” — contactless check-in kiosks, smart TVs, digital menus — but end up being more frustrating than convenient. Instead of making life easier for your reduced staff, now they have to troubleshoot IT problems. And guests who were previously known by name are suddenly made to feel anonymous.
Technology that isn’t elevating human experiences is compounding the problems we face in hospitality. That is because most digital tools have been designed to solve a financial problem, rather than trying to both solve a financial problem AND elevate the guest experience in the process. This has been especially true of the many attempts to streamline and digitize food and beverage experiences.
When we set out to design Porter, a digital F&B platform to elevate the guest experience at food halls, restaurants, and multi-vendor establishments, we followed a design thinking process that you can practice whenever you consider adding a new digital tool or are thinking of rolling out a new service. Here are the stages of the design thinking process:
First, you need to sit in the seat of the person who will be using this tool / service / experience. You don’t start with defining what you are building. You don’t start with financial implications. You start by observing the guest experience and determining how you can improve it.
New tools need to work, but they also need to elevate how we feel about an experience. By building prototypes and watching guests interact with them — physically and digitally watching them — we are able to not only see how those prototypes work, but also how they make guests feel. We pay attention to what they say to their friends across the table. We can refine later and make our new tool more elegant, but for now we just want to see if it will truly solve a problem before we invest time and resources in a solution.
When we design to elevate a guest experience, we take that empathetic foundation and the lessons learned while prototyping, and we then design a moment that frictionlessly folds into the human experiences we are trying to improve. If we can make a guest’s experience feel smoother, more personal, and more memorable than it previously felt, then we have a successful design. If not, we need to go back to prototyping.
Once we build a useful tool or service, we can enjoy and celebrate for five minutes, but then we get back to work. We go back to watching, identifying where hangups happen, and discover where the frustrations occur. And then we evolve, because the world keeps moving forward and our tools and services need to adapt to those changes lest they end up becoming another clunky experience.
Pulling it All Together
If you’re not familiar with design thinking, it is the process that is essentially outlined above, and it was the framework that we utilized to build Porter. As owners of three food halls, we wanted to solve one main problem: long lines. We watched as people would spend the first 10 minutes standing in multiple lines rather than with the people they came to be with. And before ordering a second round, they would again look to see how long the lines were before deciding whether it was worth leaving their friends and standing in line again.
These observations formed the empathy that we used to build some digital prototypes to test at one location. First we built a digital re-ordering tool for patrons who had already opened a tab. This first prototype was designed to simply see if patrons would use technology to solve the long line problem. And they did! The average number of rounds jumped to 3.4 rounds per tab.
We had empathetically observed, built a prototype, designed the tool, and then went back to evolve as we learned more. Next we added the ability to preauthorize a card so guests could order from multiple vendors on one tab. Then we added the ability to create an account and store payment information. Today, average tickets are up 20%, tips are up 15%, 50% of our patrons use Porter to order, and our staff save 50 seconds per order placed digitally through Porter as compared to orders placed at the counter.
We continued to observe, prototype, design, and evolve the tool at our three halls until we decided it was a tool that was worth sharing with others who were looking to elevate the F&B experience at their food halls, breweries, and venues. Anywhere that offers F&B, values efficiency, but is also looking to elevate the guest experience can now use Porter — which all started with a simple observation and a desire to solve a problem for our guests.
So what problem are you looking to solve? | Bryan Taylor, Co-founder at Porter
Guest Blog | My Accounting Team
There are pros and cons for closing books monthly versus using four weekends per period
The Gregorian calendar has been around since 1582. Even then, there was controversy. Some parts of the world waited four centuries to adopt the new calendar.
It now seems quite natural that we’d split our fiscal years into these same 12 months of the year. But this presents unique challenges for the hospitality industry. Over 99% of accounting is done by closing the books at the end of each month, then comparing this month against last month. Most who use monthly methods know to be cautious about seasonality. It’s obvious you can’t compare July to January. The results can be misleading. But the problems for restaurants go deeper than seasonality.
To illustrate the challenges, consider this puzzle. In 2022, July has four weekends. August has five. In two years (2024), this will flip! July will have five weekends. August will have four. Many, if not most, restaurants do wildly different business on weekends and weekdays. Some are much busier, while others (for example, a central business district lunch spot) may be almost empty on the weekends. Comparing July and August is like comparing apples and oranges. The variation means that even this June versus last June can be similarly misleading.
We can all imagine how difficult it was to shift the world calendars ten days back in 1582. This was before the advent of telegraphs, telephones, Internet and computers. Thankfully, modern accounting methods mean there are a couple of ways around this conundrum of extra weekends that comes up with monthly-based accounting. As with most solutions, there is a fast fix and a harder fix. The more difficult way is more accurate. The easier way is less precise.
Some accounting firms have done both. From experience, we in the accounting world know that both have merits. It just depends on your needs and circumstances.
Let’s start with the most accurate way. Rather than dividing the year into months, we can divide it into thirteen periods. Each period has 28 days. Typically, the periods would be Monday to Sunday. Now see what we did? Each period is directly comparable. Each period has four weekends. Each period has the same number of days. Sure, there are still other seasonal factors. And we also need to manage a 364-day year (the IRS is not going to move away from annual returns any time soon). But these are relatively easy problems to deal with. (Also, the 28-day period also greatly simplifies cash planning, but we’ll save that discussion for another time.)
The above method of thirteen periods with 28 days each is accurate, yes. But it involves some heavy lifting. For example, rent is typically paid monthly, but with the 28-day methodology, every so often, the period won’t include a month end. Just like you may receive a batch of ingredients that are a bit different from the norm, or factors such as humidity or oven temperature can affect products–accountants have to adjust for variations, too. This month’s-end issue requires that we adapt, otherwise our comparability will collapse like a mishandled souffle. So, we record rent daily to accommodate this.
There are a dozen other similar challenges. For many small businesses, this is overkill. If you need the simpler method, we’ve also done an adjusted month where we reduce or increase revenue and expense amounts to equalize the effect of the number of days and weekends. This has worked well when planning a new restaurant, because targets can be set and analyzed. (Note, these adjustments are purely for comparison purposes.) So, from a formal accounting perspective, we have a regular January and a regular February, and so on.
If you’ve ever wondered why the irregular calendar months have created problems for accounting and forecasting, you’re not wrong. Think about how hard it was to reconcile all the calendar problems in the 16th century, when scientists and leaders took 37 years to strategize a plan to create the Gregorian calendar–and then it still took years for adoption.
Modern accounting doesn’t have these same problems now. We have tools and tips to address variability. We have the cloud. We have software. When restaurants and the food service industry face the extra weekend problem, we have reliable solutions. If you’re a small restaurant and want to keep things simple, we generally recommend the quicker fix. If you do complex costing and calculations, often the more elaborate solution can provide you with precision and clarity on cash flow and other important data.
Don’t get lost in the seasonality and calendar conundrum. Talk with an accountant today about how to manage the extra weekends and get a handle of variability.
Bruce Lange is the Chief Financial Officer of My Accounting Team (MAT). He has three decades of experience in Finance and Administration, having worked with organizations from small start-ups to multinational corporations like Oracle. MAT offers simple, secure, scalable cloud-based bookkeeping and accounting services. Contact Bruce and the team at MAT at firstname.lastname@example.org or 541.844.1484.
This guest blog was submitted by My Accounting Team. For more information on guest blog opportunities, contact Marla McColly, Business Development Director, Oregon Restaurant & Lodging Association.